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26 April
Levi's hires Snap CMO; Farfetch brings on TikTok marketing chief
On the Move has hiring updates from Vuori, Canada Goose and JC Penney.

a levi's store sign is lit up at night
Photo by Austin Burke on Unsplash
On the Move has hiring updates from Vuori, Canada Goose and JC Penney.
Welcome to On the Move. Every week, The Current is rounding up the comings and goings of leaders at brands and retailers across the ecommerce, retail and CPG landscape.
This week, marketing leaders from key consumer tech platforms are making the jump to consumer goods, while JC Penney is elevating a chief customer officer to further digital customer experience. Plus, the leadership teams at Vuori and Canada Goose are expanding as the brands gear up for global growth.
Kenny Mitchell is joining Levi’s as chief marketing officer. Mitchell comes to the denim brand from Snap, where he served as CMO since 2019 at Snapchat. Previously, he served as vice president of brand content and engagement at McDonald’s USA, and head of consumer engagement at PepsiCo-owned Gatorade.
Mitchell will report to Michelle Gass, who joined Levi Strauss as president last year after serving as the CEO of Kohl’s. Gass has been named the successor to Levi Strauss CEO Chip Bergh.
“Kenny is widely recognized as an innovative marketing leader and talent builder, with an impressive track record of growing global brands and pioneering digital marketing strategies to accelerate value creation,” said Gass, in a statement.
Luxury marketplace Farfetch named Nick Tran as its next chief marketing officer. Tran joins the company from TikTok, where he served as global head of marketing, overseeing consumer-facing marketing. Tran previously served in marketing executive roles at Samsung and Hulu.
“Successful marketing requires constant innovation and a willingness to push the envelope, something that Nick displayed at TikTok, in particular,” said Edward Sabbagh, Farfetch’s chief marketplace officer.
Activewear brand Vuori hired for key C-suite positions as it eyes global growth. These include:
Hugh Garrity was appointed chief people officer, joining after a stint as global operations at DTC cooler brand Yeti.
Bryan Muehlberger was hired as chief information officer to lead digital and IT across ecommerce and retail. Previously, Muehlberger served as CIO of the Beachbody Company and Redbull.
Libby Stockstill was named the brand’s first general counsel and corporate secretary. She will establish and lead Vuori’s legal department. Previously, Stockstill served as VP and general counsel at Vans and general counsel of Billabong.
Jen Frisch will join Vuori as chief people officer. Previously, she served as SVP of partner resources at Starbucks.
Katie Mullen. (Courtesy photo)
Katie Mullen was named chief customer officer of JC Penney. Mullen is being promoted from the role of chief digital officer.
In the new role, she will continue to oversee ecommerce and omnichannel, while adding a focus on customer marketing, engagement and analytics.
“Creating space for Katie to link our digital technology, customer insights and personalization capabilities and to bring it to life through an integrated, end-to-end customer experience is a natural evolution of her role and will help take us to the next level,” said Marc Rosen, chief executive officer of JCPenney, in a statement.
Mullen previously served as chief digital officer at Neiman Marcus.
Following the rollout of a five-year strategic growth plan that will center on retail expansion and DTC, outerwear brand Canada Goose made key hiring and promotion moves to its senior leadership team. They are:
Matt Blonder was named the brand’s first-ever chief digital officer. He brings over 20 years of experience, most recently with Wolverine Worldwide.
Juliette Streichenberger will serve as president of CGAG and Europe, the Middle East and Africa (EMEA). She joins from Hermès, and previously led teams at LVMH and Prada. With this hire, Pat Sherlock is departing the role after 10 years with Canada Goose.
Ana Mihaljevic was named head of global stores to go along with her current role of president of North America. She will now lead the brand’s long-term roadmap for global expansion.
Daniel Binder was named chief transformation officer and EVP of sales operations and planning. Binder previously held senior roles at LVMH’s DFS and Macy’s.
Patrick Bourke was promoted to SVP of strategy and corporate development, rising from a role leading investor relations and strategy.
Sara Moss. (Courtesy photo)
The Estée Lauder Companies announced that Sara Moss will retire from the role of vice chairman, effective July 1.
Moss joined the beauty company in 2003 as EVP and general counsel before being appointed to her current role.
Moss is credited with leading the company’s legal function and serving as corporate secretary during a period of growth, as well as championing initiatives in diversity, equity and inclusion, as well as philanthropy.
“Sara is an exceptional legal mind, a skilled advisor, a valued mentor, and a much-loved leader whose strategic insights, business acumen and sound judgment have contributed greatly to our company’s success,” said Estée Lauder CEO Fabrizio Freda, in a statement. “Her incredible character, steadfast integrity and deep empathy will be greatly missed across the organization.”
Dealboard has funding and M&A updates from ecommerce aggregators and forecasting software.
Hunter is joining ABG's portfolio. (Courtesy photo)
This week, the aggregator space is active with M&A, IKEA is ready to roll out newly-purchased warehouse management software and Authentic Brands Group acquired a boot icon. Plus, there’s new investment to report for YouTube influencer Emma Chamberlain’s coffee brand and retail forecasting.
Here’s a look at the latest deals:
Chamberlain Coffee, the consumer brand founded by YouTube influencer Emma Chamberlain, raised $7 million in new funding.
The financing included backing from existing investors including Blazar Capital, Chamberlain and United Talent Agency. New investors include Volition Capital, Electric Feel Ventures, L.A. Libations and Noah Bremen, founder of PLTFRM.
The new funding follows the launch of a Ready-to-Drink (RTD) product and coffee pods. Previously, the brand raised a Series A in August 2022.
"Creating a uniquely inviting coffee brand has been my dream for so long now, and having key investors back us allows us to build Chamberlain Coffee in ways that feel fresh and exciting,” said Chamberlain, in a statement. “There are so many products I am eager to develop and projects I'm excited to get working on. With such an incredible team and group of investors I am more excited than ever to see what the future holds for Chamberlain Coffee."
Impact Analytics, a software company for retail supply chain and merchandise planning, raised new funding from Vistara Growth.
The new investment, the amount of which was not disclosed, comes after Impact raised funding in February 2021 and October 2022 from Argentum.
The funding will help Impact Analytics further develop its Impact Analytics SmartSuite product portfolio, which is designed to help optimize forecasting, merchandising and end-to-end lifecycle pricing. Rather than the traditional forecasting approach of basing decisions on the preceding year, Impact Analytics applies a model that includes 150 variables from internal and external sources, while combining recency and history. Clients include BJ's Wholesale Club, Dick's Sporting Goods, Puma and Tapestry.
Selva Ventures, a venture capital firm focused on consumer brands that promote healthier living, closed its second fund at $34 million, TechCrunch reported.
With the new funding, Selva will invest in brands across categories including health, wellness, beauty and personal care. The fund expects to write checks of $1-2 million in seed and Series A startups, while assisting in areas like finance, operations and retail partnerships.
Backers of the second fund include Unilever Ventures, PagsGroup and Obelysk.
Nautica and Forever 21 owner Authentic Brands Group acquired the intellectual property of Hunter, a 160-year-old British outdoor lifestyle brand known for its Wellington boots.
With the deal, ABG appointed longtime partners Batra Group and Marc Fisher to execute retail and ecommerce operations, as well as continue to expand the brand in the UK and U.S., respectively.
“At the intersection of fashion and outdoor, Hunter introduces another elevated global brand to Authentic’s diverse Lifestyle portfolio,” said Authentic CEO Jamie Salter, in a statement.
Terms of the deal were not disclosed.
The investment arm of IKEA parent Ingka Group acquired the warehouse management software platform Made4Net.
As a result of the deal, Made4Net’s software will be deployed across IKEA’s 482 stores and fulfillment centers. Made4Net will continue to operate as an independent subsidiary of Ingka, with a headquarters in New Jersey. CEO Duff Davidson will remain at the helm of the company.
“Our business currently requires a better fulfillment operations system with more accurate data that better supports handling for our customers,” said Tolga Öncu, head of retail at Ingka Group, in a statement. “Our goal is to become leaders of life at home, serving more people in an omnichannel reality, whenever and however customers choose to meet us.”
European ecommerce aggregator SellerX acquired Elevate Brands, a U.S.-based aggregator.
The combined companies will be known as SellerX Group. It will comprise a portfolio that includes 80 Amazon-native private label consumer brands in categories including sports and outdoors, home, mobile accessories, pets and consumables. The portfolio will span over 40,000 products.
With the deal, SellerX Co-CEOs Philipp Triebel and Malte Horeyseck will lead SellerX Group, while Elevate Brands cofounders Ryan Gnesin, Jeremy Bell and Robert Bell will remain in key leadership positions.
“This acquisition combines our know-how and diversified portfolios of strong brands with a market-leading technology platform and strong operational infrastructure,” said Triebel, in a statement. “By leveraging our combined strengths, I am convinced we are well-positioned to drive further consolidation in the industry.”
Ecommerce aggregator Society Brands acquired Wolf Tactical, a tactical gear company.
Founded in 2017 by Tim Wu, Wolf Tactical makes products including DC belts, range belts to weighted vest and tactical backpacks.
"I started Wolf Tactical by myself as a side hustle with very limited knowledge of business and entrepreneurship. A combination of hard work and relentless learning allowed me to build it into a multi-million-dollar business," said Wu who will remain as brand president, in a statement. "With the help of Society Brands, I have access to untapped potential that I would not be able to achieve by myself.”