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24 January 2023
New CMOs at Ulta Beauty and Away; Danone names deputies
On the Move has hiring updates from Pinterest, Walmart, BigCommerce, Purple and more.
Michelle Crossan-Matos is CMO of Ulta Beauty. (Courtesy photo)
On the Move has hiring updates from Pinterest, Walmart, BigCommerce, Purple and more.
Michelle Crossan-Matos is CMO of Ulta Beauty. (Courtesy photo)
Welcome to On the Move. Every week, The Current is rounding up the comings and goings of leaders at brands and retailers across the ecommerce, retail and CPG landscape.
This week, the founders of KIND Snacks are launching a platform to build a new generation of businesses, there will be new CEOs at Michael Kors and Dollar Tree and there are new CMOs at Away and Ulta Beauty. Plus, check out new appointments to roles in owned retail, DTC marketing and Walmart technical fellow.
Daniel Lubetzky, the entrepreneur behind KIND Snacks, is launchingCamino Partners, an investment and business-building platform for purpose-driven entrepreneurs. Lubetzky and team are aiming to apply lessons from launching and scaling KIND to new businesses. The firm has already launched Mexican food brand Somos, and invested in European snack brand Belgian Boys, gimme seaweed snacks and Mediterranean brand CAVA.
Cedric Wilmotte will become the CEO of Michael Kors, effective April 3. Wilmotte previously served as interim CEO of Versace from January-September 2022, and is currently the CEO of that label. Wilmotte has prior experience with Michael Kors as president of EMEA, and also held senior positions at Marc Jacobs and Donna Karan.
Danone, the CPG company that owns Activia, evian and other brands, named three deputy CEOs:
Rick Drelling will step into the CEO role at Dollar Tree, effective Jan. 29. Drelling is currently executive chairman of the discount retailer. He succeeds Mike Witynski, who served as CEO since 2020 after 10 years in leadership roles. Drelling brings over 50 years of retail experience in expansion and transformation efforts.
Todd Klein will become the president of Fila USA, serving as the North American lead for the South Korean sportswear company. Klein has held past roles at adidas and Reebok. It comes as Fila is executing a five-year strategy to offer “unified products and marketing worldwide by redefining Fila’s brand value, building a customer experience-oriented business model and pursuing sustainable growth,” Fashion Network reports.
Julie Bornstein is moving to the role of advisor at Pinterest,Glossy reported. A longtime ecommerce operator, Bornstein joined Pinterest following the acquisition of The Yes in June. Now, The Yes team has integrated into Pinterest under new CEO Bill Ready, and the social platform is continuing a push into social commerce. Pinterest also made the following executive appointments, according to Retail TouchPoints:
Michelle Crossan-Matos was named chief marketing officer of Ulta Beauty. She will “lead an expansive roster of marketing and communications functions that work to engage our guests, share our stories and unlock new, beautiful possibilities,” the company wrote. Crossan-Matos previously held chief marketing officer among her titles at Samsung Electronics America, and spent 16 years at Procter and Gamble.
Jason Gowans was named SVP and chief digital officer at Levi Strauss & Co., where he will focus on bringing together engineering, data, AI and digital product management in both ecommerce and go-to-market. Gowans most recently served as SVP of digital commerce at Nordstrom, where he led ecommerce for both Nordstrom and Nordstrom Rack.
Jason Forrester was named technical fellow at Walmart,The Information reported. Previously, Forrester helped Amazon, Apple and Target develop networking technology for in-store experiences. His exact role at Walmart is not known.
Carla Dunham is the new chief marketing officer of travel brand Away,Retail Dive reported. Dunham was previously the chief marketing officer at grocer Foxtrot, and held VP roles at Equinox gym and Kate Spade. Dunham succeeds Melissa Weiss, who departed the brand in July.
Scott Kerby was appointed chief of owned retail at digitally native mattress brand Purple. Kerby comes to Purple from Sephora, where he served as VP head of stores and led a long-term planning effort in Canada. He also previously worked at Old Navy, Bath and Body Works, L Brands and American Eagle.
Bobby Goodwin will lead DTC marketing for Vans Americas, Shop Eat Surf reported. Goodwin previously served as head of merchandising at Tilly’s. Goodwin has been a buyer with Vans, and previously worked at Active Ride Shop and PacSun.
Mark Adams is joining BigCommerce as SVP and general manager for EMEA. Adams joins BigCommerce from Attraqt, which was acquired in December by K1 Investment Management. He previously cofounded and led digital transformation agency eComp Consulting, as well as SAP hybris systems integrator Portaltech Reply.
Focus Brands, the parent of food brands like Auntie Anne’s, Jamba and Cinnabon, made a trio of executive appointments:
Speed Commerce, which provides ecommerce order fulfillment and a 24/7 contact center, added five executives to its team from Rakuten Super Logistics. The company is also opening a new fulfillment center in North Las Vegas. The executive appointments are as follows: Michael Manzione was named Chief Operating Officer; Jason Chan is Vice President of Sales and Marketing; Gregg Beall has been chosen as Vice President of Information Technology; Robert Tillman is the Senior Director of Operations; and Lauren Groh has been named Director of Finance.
FMI, the Food Industry Association, named its 2023 board of directors. Lowes Foods CEO Brian George will serve as chairman. Find the rest of the board slate here.Campbell Soup Company CEO Mark Clouse offered thoughts on messaging amid inflationary shifts in consumer behavior.
After months of elevated inflation and interest rate hikes that have the potential to cool demand, consumers are showing more signs of shifting behavior.
It’s showing up in retail sales data, but there’s also evidence in the observations of the brands responsible for grocery store staples.
The latest example came this week from Campbell Soup Company. CEO Mark Clouse told analysts that the consumer continues to be “resilient” despite continued price increases on food, but found that “consumers are beginning to feel that pressure” as time goes on.
This shows up in the categories they are buying. Overall, Clouse said Campbell sees a shift toward shelf-stable items, and away from more expensive prepared foods.
There is also change in when they make purchases. People are buying more at the beginning of the month. That’s because they are stretching paychecks as long as possible.
These shifts change how the company is communicating with consumers.
Clouse said the changes in behavior are an opportunity to “focus on value within our messaging without necessarily having to chase pricing all the way down.”
“No question that it's important that we protect affordability and that we make that relevant in the categories that we're in," Clouse said. "But I also think there's a lot of ways to frame value in different ways, right?”
A meal cooked with condensed soup may be cheaper than picking up a frozen item or ordering out. Consumers just need a reminder. Even within Campbell’s own portfolio, the company can elevate brands that have more value now, even if they may not always get the limelight.
The open question is whether the shift in behavior will begin to show up in the results of the companies that have raised prices. Campbell’s overall net sales grew 5% for the quarter ended April 30, while gross profit margins held steady around 30%. But the category-level results were more uneven. U.S. soup sales declined 11%, though the company said that was owed to comparisons with the quarter when supply chains reopened a year ago and expressed confidence that the category is seeing a longer-term resurgence as more people cook at home following the pandemic. Snacks, which includes Goldfish and Pepperidge Farm, were up 12% And while net sales increased overall, the amount of products people are buying is declining. Volumes were down 7%.
These are trends happening across the grocery store. Campbell is continuing to compete. It is leading with iconic brands, and a host of different ways to consume them. It is following that up with innovation that makes the products stand out. Then, it is driving home messaging that shows consumers how to fit the products into their lives, and even their tightening spending plans.
Campbell Soup is more than 150 years old, and has seen plenty of difficult economic environments. It is also a different business today, and will continue to evolve. At the end of the day, continued execution is what’s required.
“If it's good food, people are going to buy it, especially if it's a great value,” Clouse said.