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02 May 2023
Helen of Troy, Ted Baker CEOs exit, Snap hires ex-Meta execs
On the Move has the latest hiring updates from Anthropologie and Vera Bradley.

Anthropologie made a series of leadership appointments. (Courtesy photo)
On the Move has the latest hiring updates from Anthropologie and Vera Bradley.

Anthropologie made a series of leadership appointments. (Courtesy photo)
Welcome to On the Move. Every week, The Current is rounding up the comings and goings of leaders at brands and retailers across the ecommerce, retail and CPG landscape.
This week, Helen of Troy and Ted Baker are seeing changes in the top leadership ranks, while Snap is bringing on former Meta executives in a bid to boost advertising, Plus, Vera Bradley is set to undergo a reorganization that is bringing a change at CFO.
Here's a look at the latest moves:
Julien Mininberg is set to retire from the role of CEO at Helen of Troy, effective March 1, 2024. Mininberg spent the last decade as CEO of the OXO and Hydro Flask parent, and has served in the consumer products industry for the last 34 years.
Minniberg will be succeeded by Noel Geoffroy, who is currently chief operating officer. Geoffroy joined the company last year, bringing 25 years of experience in CPG at Sanofi Consumer Health, Kellogg’s, Heinz, and Procter & Gamble. Geoffroy was the key architect of the company’s transformation plan, called Project Pegasus.
Helen of Troy is also seeing a change at CFO. Matt Osberg will leave the company after seven years to pursue an opportunity closer to family in Minnesota. The company is bringing back Brian Grass to serve as interim CFO. He previously had a 15-year tenure with the company,
In its most recent quarter, the company reported that core net sales declined 16.2% and core adjusted diluted EPS declined 19.9% year-over-year.
Rachel Osborne and other executives are set to depart apparel retailer Ted Baker as it settles into new ownership under Authentic Brands Group.
The news comes as ABG said it signed operating agreements in the UK and Europe for the brand with PDS Group and AARC, respectively.
Along with Osborne, departing executives include Chief Financial Officer Marc Dench, Chief People Officer Peter Collyer and Group Commercial and Business Development Director Helen Costello. The changes are “part of a broader transformation process as Ted Baker shifts towards Authentic’s licensing model, which partners with leading operators to optimize brand value in the marketplace,” according to a news release.
Snapchat parent Snap Inc. hired a pair of executives from Meta Platforms as it seeks to expand in advertising. The hires are as follows:
Patrick Harris will serve as SVP of partnerships. This new role is designed to expand personalized use of augmented reality, which was on display in a recent partnership with concert promoter Live Nation Inc.
David Sommer will be head of verticals, tasked with working more closely with CPGs to use Snap’s advertising tools. Along with 11 years at Meta, Sommer most recently served as chief commercial officer at rewards platform Fetch.
Handbag and luggage retailer Vera Bradley is bringing in a new CFO as part of a wider reorganization.
Michael Schwindle will join the company as CFO, succeeding John Enwright in early June.
The company also made several changes in marketing, ecommerce, product design, and product development areas that will result in the elimination of approximately 25 corporate positions.
Lifestyle brand Anthropologie Group announced a series of leadership changes. These included:
Anu Narayanan was promoted to president of women's: apparel, accessories, weddings and beauty. Narayanan joined in 2018, and has led the women's apparel and accessory business.
Holly Thrasher was promoted to chief merchandising officer of apparel and weddings. Thrasher came to the brand in 2021 from Nordstrom, where she spent 18 years.
Aaron Mutscheller is joining Anthropologie as president of home and terrain, overseeing home and garden. He previously held leadership positions at Williams Sonoma, Serena & Lily and Nickey Kehoe.
Campbell Soup Company CEO Mark Clouse offered thoughts on messaging amid inflationary shifts in consumer behavior.
After months of elevated inflation and interest rate hikes that have the potential to cool demand, consumers are showing more signs of shifting behavior.
It’s showing up in retail sales data, but there’s also evidence in the observations of the brands responsible for grocery store staples.
The latest example came this week from Campbell Soup Company. CEO Mark Clouse told analysts that the consumer continues to be “resilient” despite continued price increases on food, but found that “consumers are beginning to feel that pressure” as time goes on.
This shows up in the categories they are buying. Overall, Clouse said Campbell sees a shift toward shelf-stable items, and away from more expensive prepared foods.
There is also change in when they make purchases. People are buying more at the beginning of the month. That’s because they are stretching paychecks as long as possible.
These shifts change how the company is communicating with consumers.
Clouse said the changes in behavior are an opportunity to “focus on value within our messaging without necessarily having to chase pricing all the way down.”
“No question that it's important that we protect affordability and that we make that relevant in the categories that we're in," Clouse said. "But I also think there's a lot of ways to frame value in different ways, right?”
A meal cooked with condensed soup may be cheaper than picking up a frozen item or ordering out. Consumers just need a reminder. Even within Campbell’s own portfolio, the company can elevate brands that have more value now, even if they may not always get the limelight.
The open question is whether the shift in behavior will begin to show up in the results of the companies that have raised prices. Campbell’s overall net sales grew 5% for the quarter ended April 30, while gross profit margins held steady around 30%. But the category-level results were more uneven. U.S. soup sales declined 11%, though the company said that was owed to comparisons with the quarter when supply chains reopened a year ago and expressed confidence that the category is seeing a longer-term resurgence as more people cook at home following the pandemic. Snacks, which includes Goldfish and Pepperidge Farm, were up 12% And while net sales increased overall, the amount of products people are buying is declining. Volumes were down 7%.
These are trends happening across the grocery store. Campbell is continuing to compete. It is leading with iconic brands, and a host of different ways to consume them. It is following that up with innovation that makes the products stand out. Then, it is driving home messaging that shows consumers how to fit the products into their lives, and even their tightening spending plans.
Campbell Soup is more than 150 years old, and has seen plenty of difficult economic environments. It is also a different business today, and will continue to evolve. At the end of the day, continued execution is what’s required.
“If it's good food, people are going to buy it, especially if it's a great value,” Clouse said.