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04 April
Foxtrot, Macy's announce CEO successions; Van Ness joins fintech
On the Move has the latest hiring and promotion news from GoodwillFinds, Prose and more.

Liz Williams is the new CEO of Foxtrot. (Courtesy photo)
On the Move has the latest hiring and promotion news from GoodwillFinds, Prose and more.
Liz Williams is the new CEO of Foxtrot. (Courtesy photo)
Welcome to On the Move. Every week, The Current is rounding up the comings and goings of leaders at brands and retailers across the ecommerce, retail and CPG landscape.
This week, Macy’s and Foxtrot see CEO transitions, while GoodwillFinds is bolstering its C-suite. Plus, Jonathan Van Ness is now the chief self care officer at a health and wellness-focused fintech.
Check out the latest moves:
Jeff Gennette. (Courtesy photo)
Macy’s, Inc. announced a CEO succession plan that will see current CEO Jeff Gennette retire in February 2024. With this, Bloomingdale’s CEO Tony Spring will rise to become the retailer’s next CEO.
With the move, CFO Adrian Mitchell will also take on COO responsibilities.
Gennette is a 40-year veteran of Macy’s. He entered the CEO role in 2017, and spearheaded the Polaris turnaround strategy, which arrived just prior to the pandemic in 2020. Next year, he will pass the reins to Spring, who is credited with delivering strong results for Bloomingdale’s.
“Tony consistently innovates for the customer, is an exceptional brand builder and an excellent talent developer who has strengthened our culture through his leadership,” Gennette said.
Liz Williams. (Courtesy photo)
Foxtrot, the delivery-forward corner store and cafe, promoted Liz Williams to the role of CEO.
Williams joined the grocer in June 2022 as president and CFO. Previously, Williams served as CFO of Taco Bell, and CEO of Drybar.
With the promotion, cofounder Mike LaVitola is transitioning to chairman of the Foxtrot board.
"Since joining our team last summer, Liz’s inspirational leadership, deep admiration for the Foxtrot brand and depth of operating expertise has taken us to new heights,” said LaVitola, in a statement. “We are thrilled for the opportunity to grow with Liz as our CEO as we introduce Foxtrot to more neighborhoods across the country.”
Foxtrot currently operates stores in Chicago, Washington, D.C., Dallas, Austin. It is eying expansion as Williams takes the helm.
Jonathan Van Ness. (Courtesy photo)
Jonathan Van Ness, the hairstylist and Queer Eye star, is joining the health and wellness credit card provider Ness as chief self care officer.
In this role, Van Ness will help lead business strategy, including product, content and member experience. He will also play a key role in the rewards and benefits program. Ness launched with a beta of the Ness Card last month.
“Ness speaks to the core of my own personal mission and I am thrilled to join the team,” said Van Ness, in a statement. “Together, we’re building a platform that empowers people to take control of the most important thing they have, their health and wellness. My mantra has always been: self-care is non-negotiable.”
GoodwillFinds, the resale platform extending thrift store Goodwill to ecommerce, added a pair of executives to its C-suite as it eyes growth. They are:
Erich Melsheimer. (Courtesy photo)
Massage Envy appointed Erich Melsheimer as chief development officer.
Melsheimer brings experience as VP of global real estate at Planet Fitness, and previously spent 12 years at Gap, Inc., overseeing the Southeast U.S."
Erich is a visionary leader who will help strengthen and expand Massage Envy's national footprint," said Massage Envy CEO Beth Stiller, in a statement. "His established record of driving sustainable growth while strengthening relationships with franchisees and the real estate development community will help propel the brand forward."
Marie Mignon. (Courtesy photo)
DTC haircare brand Prose promoted Marie Mignon to the role of chief scientific officer, according to HAPPI.
Mignon was previously VP of R&D. Now, she will oversee a team of five female chemists and the data science team.
Previously, Mignon spent eight years at L'Oréal.
The quick commerce marketplace is partnering with Rokt to expand beyond CPG advertising.
(Photo via Gopuff)
In some ways, retail media campaigns function like promotions in a brick-and-mortar store.
With retail media, brands can reach customers with advertising on the websites where shopping is taking place. This proximity to the point of sale provides an opportunity for brands who are already selling within a marketplace to take advantage of opportunities to elevate their position in search results, and stand out from a crowd of listings. This is the same goal that many brands have when they purchase highly-trafficked space in a store. But instead of checkout aisle and endcap placements, there are now sponsored products in search results.
But that’s not the end of the story.
The fact that retail media is internet-based and powered by first-party data collected at the purchase level is poised to open up new opportunities to reach consumers that go beyond today’s norms.
One such example is the introduction of non-endemic advertising. This allows brands that aren’t directly selling a product within a marketplace to purchase ad space.
Why would a brand want to advertise in a place where they can’t make a direct sale? The thinking goes like this: The marketplaces have the audience, and the data on them that allows for precise targeting. They can be places to learn about a new product, just as much as they can be a place to buy.
One early example of the recognition of the opportunity in non-endemic advertising arrived this month. The quick delivery marketplace Gopuff partnered with ecommerce technology company Rokt to enable brands outside the CPG category to advertise on Gopuff’s app.
Under the hood, the companies are combining machine learning technology from Rokt that is designed to present relevant offers to customers with a Gopuff audience that is made up of Gen Zers and millennials, engaged and curious about trying new brands.
The partnership will enable advertisers to target customer segments by demographic and location. Customers will also receive offers to try new brands, such as Hulu, AdoreMe and Noom.
What sets this advertising approach apart will be the consumer categories where it is focused. Typically, ads on Gopuff are focused around the convenience store items already available on the app. Now, shoppers will see other kinds of products in the mix, and they will click through to checkout pages that are outside Gopuff if they are interested in buying. This also has the potential to change how advertisers approach media spend. It means everyone from a sporting goods brand to a car company can now consider Gopuff as they plan. They must also consider how these channels work together as a whole.
"We are thrilled to partner with Gopuff and enhance its ad business, helping it move beyond the CPG category," said Elizabeth Buchanan, CCO of Rokt, in a statement. "By delivering relevant offers to Gopuff users, Rokt will help Gopuff Ads' brand partners across all categories create more meaningful customer connections and drive incremental sales."
The partnership underscores how retail media networks have three key building blocks for digital advertising: They’re a destination that people visit with an intent to shop, they have the audience that brands want to reach and they have data that can help to reach the right consumers.
It points to how ecommerce marketplaces can not only become the new store, but also emerge as ad networks like Facebook and Google before them. It’s a big reason why retail media networks have exploded over the last year, and why growth is forecast to continue to accelerate.