The Current is your digital home base for what’s happening now in ecommerce. Powered by Tradeswell, the media platform delivers news, information and insights to help ecommerce professionals excel in their jobs and grow their businesses. The Current provides content that breaks down the business of ecommerce, curates updates from across the consumer goods sector and offers data that can’t be found anywhere else. In a fast-changing retail landscape, The Current is on a mission to expand access to knowledge, share best practices and arm practitioners with what they need to thrive in the real time commerce economy.

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The Current was launched in 2022 by Tradeswell, the intelligent operating system that empowers ecommerce brands to succeed in the real time commerce economy. By connecting and unifying business critical data from digital sales, marketing, finance and logistics channels into one cohesive and automated system, Tradeswell provides a single source of truth on the data and insights needed for better, faster decisions that fuel growth.

Meet the Editor

Stephen Babcock

Stephen Babcock is the editor of The Current by Tradeswell. Previously, he spent seven years as an editor and reporter for Technical.ly, a news organization that serves a community of tech professionals with a focus in the mid-Atlantic. A graduate of Northeastern University, he has reported for a variety of digital and print publications, including The New York Times, NOLA.com/The Times-Picayune and Baltimore Fishbowl. Reach him at sbabcock@thecurrent.media.

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