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On the Move: Red Wing Shoe's new CEO, Shopware names US lead

Plus, meet new executives at Purple, StockX and Xero Shoes.

On the Move: Red Wing Shoe's new CEO, Shopware names US lead

Welcome to On the Move. Every week, The Current is rounding up the coming and goings of leaders at brands and retailers across the ecommerce, retail and CPG landscape.

This week, Red Wing Shoe Company appoints its first woman CEO, while Shopware adds a president for US operations. Plus, a look at the leaders taking key roles Purple, StockX and Xero Shoes.

Red Wing Shoe Company promotes new CEO

\u200bAllison Gettings.

Allison Gettings. (Courtesy photo)

Allison Gettings was named the next CEO of Red Wing Shoe Company. Gettings, who is currently the company’s president, will succeed Mark Urdahl upon his retirement. A 14-year veteran of the company, Gettings will be the first woman to lead the 117-year-old company. She played a key role in Red Wing's omnichannel adoption, led the launch of the Women's Heritage product line, served as president of the Vasque brand and stood up the company’s first corporate social responsibility department. Gettings is the great granddaughter of J.R. Sweasy, who served as CEO from 1921-1949.

Shopware hires US leader

\u200bJason Nyhus

Jason Nyhus. (Courtesy photo)

Jason Nyhus was appointed president and general manager of US operations for Shopware, the open source ecommerce platform provider. Previously, Nyhus served as an executive at ecommerce company Digital River. Earlier this year, Shopware raised $100 million from investors including Carlyle and PayPal to fuel international expansion. With this hire, the Germany-based company is preparing a stateside push.

“I look forward to helping us become well known in the U.S. market—where the sky's the limit—and further building upon our track record in Europe,” said Nyhus, in a statement.

Purple brings on a new chief marketing officer

Keira Krausz joined DTC mattress brand Purple as chief marketing officer. Krausz succeeds Patrice Varni, who stepped down to pursue other interests. Krausz gained direct-to-consumer experience in past CMO roles with digital health distribution platform HealthPlanOne and weight loss company Nutrisystem, Inc. The hire comes as Purple is weighing an acquisition bid from Coliseum Capital Management that could take the company private.

StockX appoints head of brand protection

Paul Foley is the new head of brand protection at resale marketplace StockX. The role in part oversees product verification, which is a crucial step in ensuring items sold on the marketplace are authentic and deliver value. Foley brings prior experience in this area as well as supply chain and operations. He most recently served as Executive Vice President of Global Sales and Strategy at data intelligence firm Vi3, and also held senior positions at Nike, Converse and Reebok.

“Having built my career working with brands and in product verification, my focus will be on continuing to build StockX’s legacy through investing in new technology, building partnerships with brands, and further evolving its verification process to create the experience customers deserve,” Foley said, in a statement.

Xero Shoes hires VP of product development

John Wadley. (Courtesy photo)

John Wadley joined Xero Shoes this month as VP of product development. Wadley came to the barefoot shoe brand from VF Corp.-owned Altra, where he was director of product innovation and sustainability. The brand said he brings “extensive knowledge and experience in performance running, trail running, and hiking shoe construction,” and will lead continuing innovation in Xero’s line of footwear.

Revieve has a new chief product officer

Irina Mazur was appointed chief product officer at Revieve, a digital beauty platform that employs AI and augmented reality in modules for customers in areas such as skincare, makeup and nutrition. Mazur most recently served as chief commercial officer of Innit, and has also held executive-level roles at LabelInsights and SPINS.

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