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06 July 2022
On the Move: CEO changes at Pinterest, Bed Bath & Beyond
Plus, notable executive hires at Boosted Commerce, Madison Reed and more.

Plus, notable executive hires at Boosted Commerce, Madison Reed and more.
Welcome to On the Move. In this hiring-focused weekly feature, The Current is rounding up recent arrivals and departures at brands and retailers across the ecommerce landscape.
This week brings CEO transitions at Pinterest, Bed Bath & Beyond and The Very Group. Plus, Madison Reed and Rosie made key executive additions.
Check out the latest moves:
Pinterest CEO Bill Ready. (Photo via LinkedIn)
There’s a change at the top of Pinterest at a time when the social media platform is making a push in ecommerce.
Cofounder Ben Silbermann is stepping out of the CEO role, and moving into the newly-created position of executive chairman.
The CEO of the company is now Bill Ready, who previously led commerce and payments at Google and held senior leadership roles at PayPal and served as CEO of Venmo.
After building in advertising in a similar vein to many social media companies, Pinterest recently put a bigger focus on ecommerce. The company is seeking to tap its focus on discovery to inspire users to make purchases. It is making moves to add in-app shopping features, and recently acquired AI-powered fashion shopping platform The Yes, whose CEO Julie Bornstein is now leading shopping strategy at Pinterest.
“In our next chapter, we are focused on helping Pinners buy, try and act on all the great ideas they seem,” Silbermann said in a statement. “Bill is a great leader for this transition. He is a builder who deeply understands commerce and payments. And he shares our passion for creating a positive corner of the Internet.”
Bed Bath & Beyond determined it was “time for a change” in leadership after disappointing quarterly results at the home retailer.
As a result, Mark Tritton is exiting as CEO after three years, and board member Sue Gove is taking the role of interim CEO. The company retained a search firm as it seeks to hire a permanent CEO.
Bed Bath & Beyond also promoted Mara Sirhal to the role EVP and chief merchandising officer, replacing Joe Hartsig. Sirhal previously served as GM of the Harmon brand, a title which she will retain.
The moves came as the company released first quarter results showing that sales fell by 25%.
“Today's actions address company performance, the macroeconomic conditions under which we are operating, and the expectations of the Board on behalf of shareholders,” Harriet Edelman, the chair of the board, said in a statement. “We are committed to addressing the urgent issues that have been impacting sales, profitability, and cash flow generation.”
Earlier this year, Chewy founder Ryan Cohen revealed that he had a stake of nearly 10% in Bed Bath and Beyond. Putting pressure on the company to improve performance, he struck a deal with the company in March that required his firm to appoint three people to the board of directors. Gove was not among those appointed at the time.
Lionel Desclée. (Courtesy photo)
The Very Group will be transitioning CEOs this September.
Lionel Desclée, the former CEO of Walmart Japan, will take the helm at the UK and Ireland-based digital retailer, which operates Very and Littlewoods. Desclée is currently a senior advisor at McKinsey, and previously served in top roles at pet retailer Tom & Co, as well as Delhaize Group.
He will succeed current CEO Henry Birch, who has held the role for 4.5 years. Birch led the company through the pandemic, oversaw the opening of an automated fulfillment center in East Midlands, and grew Very's AI-powered chatbot for customer service.
Martin Dunstheimer. (Courtesy photo)
Boosted Commerce, an ecommerce platform that acquires third-party brands selling on Amazon and Shopify, said Martin Dunstheimer is joining the company as chief financial officer.
Having most recently served as CFO of shoe brand TOMS, Dunstheimer also brings experience from GE, NBC, Lucky Brand Jeans, 7 For All Mankind and BCBG.
“Martin’s significant financial leadership experience, particularly related to at-scale retail businesses, is just what Boosted needs as we focus on creating structure and strategy to overcome macro-economic pulls, challenges in supply chain, and cultivate exceptional data hygiene,” said Keith Richman, CEO of Boosted, in a statement. “His expertise will strengthen our executive team with the necessary competencies to continue thoughtfully deploying capital to scale our portfolio of leading consumer brands.”
Boosted has a portfolio of more than 40 brands, including FoxyBae, Luna and Asterwood Naturals.
Hair color brand Madison Reed made a series of leadership-level appointments.
The company named Brad Lande-Shannon as chief marketing officer. He brings more than two decades building brands at companies including Culture Amp, Birchbox and Accenture.
Tyler Wozny was promoted to chief digital officer. A former mobile product lead at Sephora, Wozny joined Madison Reed in 2018 and has worked on experiences ranging from a consumer mobile app to SaaS software that powers the brand’s hair color bars.
Additionally, Madison Reed appointed two new board members: Dollar Shave Club Founder Michael Dubin and Benefit Cosmetics Global Chief Marketing Officer Stephanie Davis Michelman.
Madison Reed raised $33 million earlier this year from investors including Marcy Venture Partners, which is the venture firm of hip-hop mogul Jay-Z. In March, CFO Jose Zuniga joined the brand to spearhead an omnichannel growth strategy.
Christian Chopra. (Courtesy photo)
Male grooming and wellness brand Scotch Porter named Christian Chopra as its new president, according to Global Cosmetics News. He most recently served as GM of consumer beauty at Henkel Canada Corporation, and previously served as a brand executive at L’Oréal with Lancôme Skin Care.
“As the Scotch Porter brand continues to grow, we are thrilled to welcome Christian to the team to drive and lead tactical business operations efforts that will be critical to our expansion, positioning Scotch Porter as a leader in the men’s wellness and personal care space,” said Calvin Quallis, founder and CEO of Scotch Porter.
Lori Brown. (Courtesy photo)
Grocery ecommerce platform Rosie hired Lori Brown as SVP of industry and customer development. In the role, Brown will lead growth of its ecommerce platform and retail media network.
Brown previously spent 18 years at Post Consumer Brands, having most recently served as regional VP for the West Region.
“Lori’s enthusiasm for independent grocers and wholesalers is legendary,” Rosie CEO and cofounder Nick Nickitas said in a statement. “She brings years of experience and a passion for delivering delight to shoppers, retailers, and organizations across the US.
Rosie said nearly 300 retailers are running their ecommerce or mobile service with the company's platform.
Amazon partnered with Hexa to provide access to a platform that creates lifelike digital images.
A 3D rendering of a toaster from Hexa and Amazon. (Courtesy photo)
Amazon sellers will be able to offer a variety of 3D visualizations on product pages through a new set of immersive tools that are debuting on Tuesday.
Through an expanded partnership with Hexa, Amazon is providing access to a workflow that allows sellers to create 3D assets and display the following:
Selllers don't need prior experience with 3D or virtual reality to use the system, according to Hexa. Amazon selling partners can upload their Amazon Standard Identification Number (ASIN) into Hexa’s content management system. Then, the system will automatically convert an image into a 3D model with AR compatibility. Amazon can then animate the images with 360-degree viewing and augmented reality, which renders digital imagery over a physical space.
Hexa’s platform uses AI to create digital twins of physical objects, including consumer goods. Over the last 24 months, Hexa worked alongside the spatial computing team at Amazon Web Services (AWS) and the imaging team at Amazon.com to build the infrastructure that provides 3D assets for the thousands of sellers that work with Amazon.
“Working with Amazon has opened up a whole new distribution channel for our partners,” said Gavin Goodvach, Hexa’s Vice President of Partnerships.
Hexa’s platform is designed to create lifelike renderings that can explored in 3D, or overlaid into photos of the physical world. It allows assets from any category to be created, ranging from furniture to jewelry to apparel.
A Hexa 3D rendering (Courtesy photo)
The result is a system that allows sellers to provide a new level of personalization, said Hexa CEO Yehiel Atias. Consumers will have new opportunity see a product in a space, or what it looks like on their person.
Additionally, merchants can leverage these tools to optimize the entire funnel of a purchase. Advanced imagery allows more people to view and engage with a product during the initial shopping experience. Following the purchase, consumers who have gotten a better look at a product from all angles will be more likely to have confidence that the product matches their needs. In turn, this can reduce return rates.
While Amazon has previously introduced virtual try-on and augmented reality tools, this partnership aims to expand these capabilities beyond the name brands that often have 1P relationships with Amazon. Third-party sellers are an increasingly formidable segment of Amazon’s business, as they account for 60% of sales on the marketplace. Now, these sellers are being equipped with tools that enhance the shopping experience for everyone.
A video displaying the new capabilities is below. Amazon sellers can learn more about the platform here.
Hexa & Amazon - 3D Production Powerhousewww.youtube.com