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On the Move: Meet The Home Depot's new CX lead

Here's a look at this week's hiring news in ecommerce and consumer goods.

headshots of two men in home depot bibs

Matt Carey and Fahim Siddiqui have new leadership roles at Home Depot (Courtesy photos)

Welcome to On the Move. In this hiring-focused weekly feature, The Current is rounding up recent arrivals and departures at brands and retailers across the ecommerce landscape.

This week, Zappos gains a CMO, while an ecommerce platform hires a Zappos exec. Plus, The Home Depot creates a customer experience lead, and BBQGuys picks up a merchandising expert from Wayfair.

Zappos names first CMO

Ginny McCormick is the first chief marketing officer at Zappos. After 23 years, the clothing and footwear-focused ecommerce retailer created the role as part of a move to centralize marketing functions, the Wall Street Journal reported.

McCormick previously served as global marketing director at Amazon Hub, which runs package pickup lockers. (Amazon is the parent company of Zappos). Previously, she served as CMO at figurine and toy maker Funko, and head of global media for toy company Hasbro.

This appointment comes in the same month that Las Vegas-based Zappos named longtime leader Scott Schaefer as CEO, transitioning from an acting role.

Orva brings on Zappos exec

Amazon-focused 3P retailer Orva appointed Jeff Espresen to the newly created role of EVP and chief merchandising officer.

Espresen is joining Orva from Zappos, where he served as general manager and chief merchant for 12 years, leading brand acquisition, supplier relationships, inventory management and overall merchandising profitability at Zappos.com and 6pm.com. He previously served in VP and leadership roles at DSW and Nordstrom.

At Orva, which specializes in footwear, apparel, accessories and home products, he will lead merchandising strategy with a primary focus on softlines.

Brunt Workwear has a new president

Footwear and apparel brand Brunt Workwear appointed former Under Armour chief product officer Kevin Eskridge as company president, bringing on a leader with more than 20 years experience in the clothing industry.

Over a decade, Eskridge served in a variety of roles at Under Armour across product innovation, channel strategy and international growth. He previously worked at Gap and Armani Exchange.

Eskridge joins Boston-based Brunt as the brand plans to triple the size of its team after recently expanding into apparel and raising a $20 million Series B.

The Home Depot elevates CX

The Home Depot announced a pair of appointments on April 19:

Matt Carey will be the EVP of customer experience, serving in a new role that leads design and development of seamless experiences across stores and digital devices. The 14-year veteran of the Atlanta-based home improvement chain previously served in SVP and CTO roles at eBay and Walmart.

Fahim Siddiqui is the new EVP and chief information officer, overseeing tech, software and supply chain across the company. Prior to joining Home Depot as an SVP in 2018, he held key software development roles at Staples, MCI, Time Warner Telecom and Sprint.

BBQGuys brings on Wayfair GM

Grilling and outdoor living retailer BBQGuys appointed Justin Petersen as chief merchandising officer.

Petersen joined the Baton Rogue, Louisiana-based company from Wayfair, where he served as general manager of the accent, entertainment, and office furniture categories. He also has experience as a brand manager at Procter & Gamble, and previously worked with Tide, Vicks and Gillette.

With BBQGuys, Petersen will lead the rollout of a category management structure. The 20-year-old company was acquired in 2020 by Brand Velocity Group.

Old Navy CEO exits

In departure news, Gap Inc. announced on April 21 that Nancy Green is out as CEO of apparel retailer Old Navy.

“As we look to seize Old Navy’s potential, particularly amidst the macro-economic dynamics facing our industry, we believe now is the right time to bring in a new leader with the operational rigor and creative vision to execute on the brand’s unique value proposition,” said Gap Inc. CEO Sonia Syngal, in a statement. “I want to thank Nancy Green for her decades of leadership and passion for our brands and customers, as well as the communities we serve.”

Citing “execution challenges” at Old Navy, Gap Inc. updated its first quarter fiscal 2022 net sales growth guidance to approximately low to mid-teens year-over-year declines from its prior guidance of mid to high single digit year-over-year declines.

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