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18 January
Ex-Twitter CMO joins Peloton, Lancôme signs YouTube creator
On the Move has the latest from LVMH, Nike, The Bay, Lululemon and more.

Emma Chamberlain is bringing Lancôme to YouTube.
On the Move has the latest from LVMH, Nike, The Bay, Lululemon and more.
Emma Chamberlain is bringing Lancôme to YouTube.
Welcome to On the Move. Every week, The Current is rounding up the comings and goings of leaders at brands and retailers across the ecommerce, retail and CPG landscape.
This week, LVMH promotes a series of executives, Twitter’s former CMO joins Peloton and The Bay has a new CEO. Plus, Lululemon gains a chief merchandising officer, while Nordstrom sees its leader in that role retire.
Here’s a look at the latest moves:
Sophia Hwang-Judiesch is set to become president of The Bay and Hudson’s Bay, which are the physical and digital retail divisions of the Hudson’s Bay Company. She will succeed Iain Nairn, who is retiring after 46 years in retail. Hwang-Judiesch was named president of Hudson’s Bay in September 2022, leading in-store digital selling transformation, customer experience and store optimization strategy. Nairn oversaw the launch of The Bay’s marketplace, as well as the launch of the company’s work on initiatives to bring about social change and building relationships with indigenous communities.
LVMH, the house of luxury brands, announced a series of appointments to the leadership ranks of its labels:
Monty Sharma is set to join wellness technology company Therabody as CEO. With this hire, cofounder and current CEO Benjamin Nazarian will transition to executive chairman. Sharma previously served as CEO of companies including EAS, Naked Juice, Atkins (now Simply Good Foods), Curves, Jenny Craig and the Better Being Company. The Theragun maker expanded its product line in six years under Nazarian, and moved from a direct-to-consumer model to an omnichannel company with a presence at more than 10,000 stores.
Leslie Berland. (Courtesy photo)
Leslie Berland was named the next chief marketing officer at Peloton. Berland previously served in the CMO role at Twitter until last fall, and was also head of people at the social media company from 2017-2021. Berland also held marketing leadership roles at American Express over 10 years. Berland departed Twitter as entrepreneur Elon Musk was entering as CEO, kicking off what has been a tumultuous tenure. She joins Peloton as the brand has been seeking to right itself following supply issues and lagging demand following the return to in-person activities. At the connected fitness company, Berland will lead brand and product marketing, creative, consumer insights, membership and global communications.
Elizabeth Binder joined Lululemon as the brand’s first chief merchandising officer, effective Jan. 16. Binder previously served as chief product officer of UK apparel brand Boden, and spent a dozen years as SVP of merchandising at Burberry. It’s the latest move to expand the product team at the athleisure brand, Footwear News reported.
Neiman Marcus made a pair of C-level appointments to newly-created roles:
Teri Bariquit is retiring as chief merchandising officer at Nordstrom, capping a 37-year career at the department store retailer. The company said Bariquit, who was named the first chief merchandising officer at Nordstrom in 2019, will remain in the role until a successor is named. She is credited with making key investments in technology and organizational design.
Emma Chamberlain, the YouTube creator and entrepreneur, was named the global brand ambassador for beauty brand Lancôme. With the move, Chamberlain will star in the first web series for Lancôme’s YouTube page, starting on Jan. 12. Titled “How do you say beauty in French," the series represents “a new approach for Lancôme to move towards more engaging content that is designed to create entertaining and meaningful discussions online,” the brand said.
Mark Parkeris set to become chairman of the board at the Walt Disney Company. Parker is also the executive chairman of Nike. He succeeds Susan E. Arnold, who is departing the board as required by a 15-year term limit. Soon after this news was announced last week, activist investor Nelson Peltz filed proxy statements indicating he is readying a fight with the media giant. Peltz also joined the board of Unilever with the intent on bringing about change, and played a role in a reorganization of P&G, Yahoo Finance reported. However, recently returned Disney CEO Bob Iger said Tuesday that Peltz “does not understand Disney's businesses and lacks the skills and experience to assist the board.”
The National Retail Federation elected six new leaders to its board of directors during a meeting at this week's NRF Big Show. They are:
Beth MoskowitzleftBeyond Meat last week, exiting the role of chief brand officer, the Wall Street Journal reported. Moskowitz said she is returning to investment and advising. She became the latest in a series of executives to leave the plant-based protein company in the last year.
Still, plans to buy big-ticket items ticked up.
“Deterioration.” “Gloomy.”
Those were a couple of the words used to describe consumer confidence in May. The Conference Board reported that the index fell to a six-month low amid debt ceiling anxiety and increasing concerns about employment.
“Consumer confidence declined in May as consumers’ view of current conditions became somewhat less upbeat while their expectations remained gloomy,” said Ataman Ozyildirim, senior director of economics at the Conference Board, in a statement. “...While consumer confidence has fallen across all age and income categories over the past three months, May’s decline reflects a particularly notable worsening in the outlook among consumers over 55 years of age.”
The dip among those over 55 came as Congress negotiated a deal over increasing the debt ceiling that included talk of cuts to programs such as social security and Medicare. While officials reached an agreement over Memorial Day weekend, the Conference Board’s survey was fielded prior to that date.
The job picture appears to be more anecdotally cloudy, as the number of consumers reporting jobs as “plentiful” fell to four percentage points to 43.5%. The job market has been consistently robust for nearly three years, as unemployment remains near historic lows. In April, the economy added 253,000 jobs, which remained a positive sign despite being below the gains of prior months. The confidence reading comes ahead of fresh data from the U.S. Bureau of Labor Statistics on Friday.
Despite the declines, there were signs that consumers are not completely pulling back on big-ticket items. Plans to buy big-ticket items such as cars and appliances ticked up on a monthly basis. It’s worth watching whether this extends to providing resilience in other discretionary categories, which have seen a pullback in early 2023.
Nevertheless, the index offered another sign that the consumer mood is getting more pessimistic. It was the fourth time in five months that confidence fell. On Friday, the University of Michigan offered another with a consumer sentiment report that showed a 7% dip.
Brands and retailers must work to reach consumers that are increasingly in less of a buying mood than the month before.