The Current, delivered daily.
Welcome to On the Move. In this hiring-focused weekly feature, The Current is rounding up recent arrivals and departures at brands and retailers across the ecommerce landscape.
This week, COO and CFO roles combine at Tapestry and Torrid, while thredUP and Toms have new CMOs. Plus, actor Chris Evans joins a healthy dog food brand, and Williams Sonoma’s former president reveals his next move.
Check out the latest steps on the career ladder in ecommerce:
thredUP names first CMO in five years
Noelle Sadler. (Courtesy photo)
Resale platform thredUP hired Noelle Sadler as chief marketing officer.
Sadler is the first dedicated CMO at the company in nearly five years. Previously, company president Anthony Marino oversaw marketing. Now, Salder will report to him.
Sadler most recently held the chief marketing officer role at online fashion retailer Lulus. Previously, she held marketing leadership positions at MAC Cosmetics, and was a cofounder of clothing clean-out service Retold Recycling.
"thredUP is undeniably changing the way the world shops and I'm eager to further the company's mission,” Sadler said, in a statement. “My expertise is deeply rooted in consumer marketing and merchandising, while my passion closely aligns with sustainability and reducing fashion waste.”
Bazaarvoice hires former Shopify tech exec
Colin Bodell. (Courtesy photo)
User-generated content-focused tech company Bazaarvoice named Colin Bodell as chief technology officer.
Bodell brings more than 25 years of experience, including having most recently served as a VP of engineering at Shopify, working to scale Shopify Plus. Previously, he served as a CTO at Groupon, American Eagle Outfitters, and Time Inc., and held several VP positions at Amazon over an eight-year tenure.
“Colin’s transformational thought leadership and retail and technology expertise will be integral in delivering our mission at Bazaarvoice of making shopping radically transparent,” said Keith Nealon, Bazaarvoice CEO, in a statement. “In today’s consumer-to-consumer economy, user-generated content is more needed than ever, and the breadth and depth of expertise Colin brings, specifically in the commerce space, will help drive success for our clients while making our products and services more accessible.”
Chris Evans to play ‘active role’ at Jinx
Chris Evans is joining Jinx. (Courtesy photo)
The trend of celebrity partnerships that include direct involvement in a brand's inner workings continues.
Actor Chris Evans is set to join the leadership team at healthy dog food brand Jinx. The company said he will be playing an “active role in the business and creative direction of the brand,” getting involved in strategy as well as its marketing campaigns.
The Captain America star was first introduced to the brand, which is available at Walmart, as a customer shopping for his dog, Dodger.
"I'm excited to come on board and help grow awareness for the company so all dogs can have the highest quality food possible at an accessible price point,” Evans said in a statement.
Neiman Marcus hires former Williams Sonoma president
Last week, we reported on the departure of Ryan Ross as president of Williams Sonoma.
This week brings news of his next opportunity: Ross will be the CEO of department store and ecommerce platform Neiman Marcus.
It’s a new role to have a dedicated CEO role for Neiman Marcus, which has a parent company that also owns Bergdorf Goodman. Ross will now report to Neiman Marcus Group CEO Geoffroy van Raemdonck.
Prior to Williams Sonoma, Ross served as VP Marketing and Digital at HSN until the company’s acquisition by QVC. He also held leadership roles at Harrods, Pottery Barn and Gap, Inc.
"Neiman Marcus is the pinnacle of luxury and maintains the strongest customer relationships in the industry," said Ross, in a statement. "I look forward to working with a talented team of integrated luxury retail experts to create exceptional experiences for our customers, brand partners and associates."
With the move, Neiman Marcus Chief Customer Officer David Goubert is departing the company after three years to focus on social impact businesses.
Torrid names COO-CFO, CTO
DTC apparel and intimates brand Torrid made a pair of C-level appointments:
- Tim Martin was named to the role of chief operating officer and chief financial officer. Coming to the brand from Guitar Center, he brings prior experience at Lands’ End, Gap, Disney, Coldwater Creek and Amgen.
- Hyon Park is joining the brand as chief technology officer. Park was most recently CIO and EVP at Belk, and brings prior experience from Tailored Brands and Gymboree.
“As we continue to grow and scale our business, we are building a world-class leadership team to support our continued sustainable and profitable growth,” said CEO Lisa Harper, in a statement.
Tapestry combines COO, CFO roles
Scott Roe. (Courtesy photo)
Tapestry, Inc., the parent company of brands including Coach and Kate Spade, announced that longtime chief operating officer Tom Glaser will be retiring, effective Oct. 1.
With this move, current chief financial officer Scott Roe will also assume the COO role. With this role, Roe will oversee finance, supply chain and IT. Meanwhile, CEO Joanne Crevoiserat will oversee the company’s strategy and consumer insights teams, which previously reported to Roe.
Since Scott joined Tapestry in June 2021, he has been a great partner to me and has a unique and unparalleled understanding of multi-brand companies,” said Crevoiserat, in a statement. “I am very confident that Scott, together with our talented teams, will continue to optimize our robust operating platform as we move forward.”
Sustainability, supply chain gain leadership at Ahold Delhaize
Jan Ernst de Groot. (Courtesy photo)
Grocery retailer Ahold Delhaize made a pair of appointments:
- Jan Ernst de Groot, who is the company’s chief legal officer, will add the title of chief sustainability officer at the Netherlands-based company. “At Ahold Delhaize, we want to lead the transition to a sustainable food system,” he said.
- Sanja Krajnovic was named head of distribution and supply chain operations for ADUSA Supply Chain, which serves Ahold Delhaize USA brands on the East Coast through a “self distribution” model. Krajnovic previously served as SVP of store operations at Dollar General, and spent 24 years with Target.
CMO transition at Toms
At footwear and accessories brand Toms, Ian Stewart departed from the chief marketing officer role. With this move, chief strategy and impact officer Amy Smith will lead the marketing team in addition to impact.
Footwear News reports that Stewart departed the company for another opportunity. The company said Stewart’s work was crucial in “shifting the brand to seamlessly integrate product, marketing and impact together.”
Zevia names chief commercial officer
Zero-calorie drink brand Zevia said Greig P. DeBow, Jr. joined as chief commercial officer on August 1. DeBow will oversee retail sales, ecommerce, analytics and more.
Bringing 25 years of experience in beverage and CPG, he was most recently SVP of Sales at Jack Link’s Protein Snacks. Prior to that he served as VP of Sales and Distribution at Danone North America, and several roles at Pabst Brewing Company, PepsiCo, Red Bull North America and Standard Beverage Corporation.
Trending in Careers
Campbell Soup Company CEO Mark Clouse offered thoughts on messaging amid inflationary shifts in consumer behavior.
After months of elevated inflation and interest rate hikes that have the potential to cool demand, consumers are showing more signs of shifting behavior.
It’s showing up in retail sales data, but there’s also evidence in the observations of the brands responsible for grocery store staples.
The latest example came this week from Campbell Soup Company. CEO Mark Clouse told analysts that the consumer continues to be “resilient” despite continued price increases on food, but found that “consumers are beginning to feel that pressure” as time goes on.
This shows up in the categories they are buying. Overall, Clouse said Campbell sees a shift toward shelf-stable items, and away from more expensive prepared foods.
There is also change in when they make purchases. People are buying more at the beginning of the month. That’s because they are stretching paychecks as long as possible.
These shifts change how the company is communicating with consumers.
Clouse said the changes in behavior are an opportunity to “focus on value within our messaging without necessarily having to chase pricing all the way down.”
“No question that it's important that we protect affordability and that we make that relevant in the categories that we're in," Clouse said. "But I also think there's a lot of ways to frame value in different ways, right?”
A meal cooked with condensed soup may be cheaper than picking up a frozen item or ordering out. Consumers just need a reminder. Even within Campbell’s own portfolio, the company can elevate brands that have more value now, even if they may not always get the limelight.
The open question is whether the shift in behavior will begin to show up in the results of the companies that have raised prices. Campbell’s overall net sales grew 5% for the quarter ended April 30, while gross profit margins held steady around 30%. But the category-level results were more uneven. U.S. soup sales declined 11%, though the company said that was owed to comparisons with the quarter when supply chains reopened a year ago and expressed confidence that the category is seeing a longer-term resurgence as more people cook at home following the pandemic. Snacks, which includes Goldfish and Pepperidge Farm, were up 12% And while net sales increased overall, the amount of products people are buying is declining. Volumes were down 7%.
These are trends happening across the grocery store. Campbell is continuing to compete. It is leading with iconic brands, and a host of different ways to consume them. It is following that up with innovation that makes the products stand out. Then, it is driving home messaging that shows consumers how to fit the products into their lives, and even their tightening spending plans.
Campbell Soup is more than 150 years old, and has seen plenty of difficult economic environments. It is also a different business today, and will continue to evolve. At the end of the day, continued execution is what’s required.
“If it's good food, people are going to buy it, especially if it's a great value,” Clouse said.