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07 March 2023
American Eagle names digital chief, Balmain Beauty hires creative SVP
On the Move has hiring updates from Peloton, Qurate Retail Group and Fanatics.
Hans Dorsinville is joining Balmain Beauty. (Courtesy photo)
On the Move has hiring updates from Peloton, Qurate Retail Group and Fanatics.
Hans Dorsinville is joining Balmain Beauty. (Courtesy photo)
Welcome to On the Move. Every week, The Current is rounding up the comings and goings of leaders at brands and retailers across the ecommerce, retail and CPG landscape.
This week, we’ve got news on CEO shifts at Saks Off 5th and Versed. Plus, American Eagle has a new digital chief and Peloton rounds out its leadership team with a people-focused hire.
SaksOff5th.com CEO Paige Thomas left the brand, according to WWD. Thomas took the top job at the Saks Off 5th in 2020, and led the ecommerce company as it spun off of the parent Saks.
With the move, Rob Brooks is stepping in as CEO of Saks Off 5th. Brooks served as president of 05, which was the store division of Saks Off 5th prior to the spinout. Jennifer Drake, who was head of stores at O5, will now serve as that division’s president.
The news comes a week after Saks Off 5th hired former Untuckit executive Julie Mares as head of ecommerce.
Express announced that President and COO Matthew Moellering will be retiring, effective May 5.
Moellering joined Express from Procter and Gamble in 2003, and rose to his current position in 2019.
Express is conducting a search for Moellering’s successor with the help of an outside firm.
Versed, a skincare brand founded by Katherine Power, named Kerry Sullivan as the next CEO, Retail Dive reported.
Sullivan previously served as CMO at Dollar Shave Club, and held various leadership roles at Johnson & Johnson.
With the hire, Power will step aside as CEO of Versed, and continue to serve in the top role at her other brand Merit Beauty.
American Eagle Outfitters hired David Zhang as chief digital officer, executives said on the company’s recent earnings call.
“David brings vast experience in building successful digital commerce, and we're looking forward to his contributions,” COO Michael Rempell said.

Bill Wafford (Courtesy photo)
QVC and HSN owner Qurate Retail Group named Bill Wafford to the role of chief financial officer.
Wafford has 25 years of experience, having most recently served as CFO of Everlane. He also brings CFO experience with JCPenney, The Vitamin Shoppe and Thrasio.
James Hathaway, who served as interim CFO since August, will now serve as CFO of QVC.
Hans Dorsinville was appointed as SVP of global creative at Balmain Beauty. In the role, Dorinsville will be responsible for all creative for Balmain Beauty, including image, concepts, strategy and brand voice.
Dorsinville previously served as chief creative officer at Gotham and Select World. He was also a founding partner at Laird + Partners.
The move comes after Balmain signed a license agreement with Estee Lauder in September to collaborate on a line of beauty products that will launch in September 2024.

Dalana Brand. (Courtesy photo)
Peloton named Dalana Brand chief people officer, completing a revamp of the leadership team under CEO Barry McCarthy.
Brand previously served as chief people and diversity officer at Twitter, and also brings prior experience with Electronic Arts and Whirlpool.
Fanatics made a pair of key marketing hires as the collectibles-focused ecommerce company continues to expand its team:
Campbell Soup Company CEO Mark Clouse offered thoughts on messaging amid inflationary shifts in consumer behavior.
After months of elevated inflation and interest rate hikes that have the potential to cool demand, consumers are showing more signs of shifting behavior.
It’s showing up in retail sales data, but there’s also evidence in the observations of the brands responsible for grocery store staples.
The latest example came this week from Campbell Soup Company. CEO Mark Clouse told analysts that the consumer continues to be “resilient” despite continued price increases on food, but found that “consumers are beginning to feel that pressure” as time goes on.
This shows up in the categories they are buying. Overall, Clouse said Campbell sees a shift toward shelf-stable items, and away from more expensive prepared foods.
There is also change in when they make purchases. People are buying more at the beginning of the month. That’s because they are stretching paychecks as long as possible.
These shifts change how the company is communicating with consumers.
Clouse said the changes in behavior are an opportunity to “focus on value within our messaging without necessarily having to chase pricing all the way down.”
“No question that it's important that we protect affordability and that we make that relevant in the categories that we're in," Clouse said. "But I also think there's a lot of ways to frame value in different ways, right?”
A meal cooked with condensed soup may be cheaper than picking up a frozen item or ordering out. Consumers just need a reminder. Even within Campbell’s own portfolio, the company can elevate brands that have more value now, even if they may not always get the limelight.
The open question is whether the shift in behavior will begin to show up in the results of the companies that have raised prices. Campbell’s overall net sales grew 5% for the quarter ended April 30, while gross profit margins held steady around 30%. But the category-level results were more uneven. U.S. soup sales declined 11%, though the company said that was owed to comparisons with the quarter when supply chains reopened a year ago and expressed confidence that the category is seeing a longer-term resurgence as more people cook at home following the pandemic. Snacks, which includes Goldfish and Pepperidge Farm, were up 12% And while net sales increased overall, the amount of products people are buying is declining. Volumes were down 7%.
These are trends happening across the grocery store. Campbell is continuing to compete. It is leading with iconic brands, and a host of different ways to consume them. It is following that up with innovation that makes the products stand out. Then, it is driving home messaging that shows consumers how to fit the products into their lives, and even their tightening spending plans.
Campbell Soup is more than 150 years old, and has seen plenty of difficult economic environments. It is also a different business today, and will continue to evolve. At the end of the day, continued execution is what’s required.
“If it's good food, people are going to buy it, especially if it's a great value,” Clouse said.