The Week Ahead: DTCx4, CommerceNext, Countdown to Prime Day

Ecommerce events, indicators and stories we're tracking for June 20-24.

The Week Ahead: DTCx4, CommerceNext, Countdown to Prime Day

Will high gas prices bring more ecommerce orders? (

Welcome to a new week. Juneteenth celebrations are being held around the country. The holiday commemorates the emancipation of enslaved people following the Civil War. Declared a federal holiday in June 2021, Juneteenth is being observed on Monday, June 20. Learn more about the history from The New York Times, or reflect with a poem by Amanda Gorman.

Here’s a look at news and events in ecommerce that The Current is tracking this week:


There are plenty of opportunities to gain insights and network this week at in-person and virtual events. Here’s where the ecommerce community is gathering:

  • DTCx4: Leaders in the direct-to-consumer space gather virtually on Wednesday, June 22, for a day of presentations in areas such as customer experience, acquisition and retention. Featured speakers include Shopify President Harley Finkelstein, Sharma Brands Founder Nik Sharma and BigCommerce VP of Revenue Growth Sharon Gee. See the full lineup here.
  • CommcerceNext: Held at the New York Hilton Midtown on June 21-22, the conference features more than 50 sessions with speakers from brands and retailers including Glossier, Purple, FTD, Walmart, UNTUCKit, Rent the Runway and more. Find more info here.
  • Analytics Unite: Held June 21-23 in Chicago, retail and consumer brands gather at this summit for workshops, keynotes and panel discussions that focus on unlocking success through data and analytics. Speakers hail from AWS, Mars Wrigley, Kimberley Clark, Kellogg and more at this conference produced by EnsembleIQ. Get details here.
  • Cannes Lions: With the creative marketing community gathering in France from June 20-24 for a mix of awards and learning, expect announcements from agencies, brands, retailers and more.
  • Call for speakers: Resale marketplace Poshmark announced that it is seeking speakers for its PoshFest event, which celebrates fashion and entrepreneurship in Houston on Sept. 29-30.

Economic indicators

The University of Michigan is set to release its final index data on consumer sentiment for the month on Friday, June 24. As inflation remains at 40-year highs and the Fed takes steps to cool off the economy, this is a closely-watched barometer of how shoppers are responding to the macroeconomic swings. Preliminary results released earlier this month showed a 14% decline from May, with sentiment plunging to an all-time low.

Stories we’re following

Here's a look at top recent developments we're following in ecommerce and consumer goods:
  • Prime Season is here: Amazon set July 12-13 as the dates for its annual sales holiday last week. The early deals are set to begin this week, with a host of Prime benefits being offered on a host of media and commerce platforms in Amazon’s orbit. Prime Day’s famed “halo effect” is also set to start taking shape. Look for other retailers to announce their own deals, as Target did with its own plans for a Deal Days event on Friday.
  • Ecommerce opportunity in a downturn? A recent story from PYMNTS looked at the potential for ecommerce to rise as fuel prices continue to go up. With gas prices topping $5 a gallon in many areas, Americans will want to drive less. That means they’re more likely to opt to have items delivered, the piece posits. With talk of tough economic times ahead, we’ll be on the lookout for more ways in which ecommerce can be a potential source of relief.
  • More product shortages: The era of product shortages continues during the pandemic, as tampons and sriracha are the latest to hit snarls in the supply chain. This comes alongside a baby formula shortage that continues after a key Michigan factory was shut down following a storm late last week. How long will these shortages last, and where will solutions ultimately come from? Is there an opportunity for DTC brands that make these products to step in?
  • Grocers add to plus:Instacart and Kroger both announced plans to expand membership programs last week. This followed a series of recent moves by Walmart to boost its own subscription offering through an expanded fuel discount and a members-only event. A report earlier this year from eMarketer showed these programs were in-demand from shoppers. Now that retailers have responded, we’ll be watching to see whether these moves had tangible results in upping subscriber numbers.

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