CEOs hires at Unilever, The RealReal; Master P named chair
On the Move has leadership and promotion news from Pacsun, Calvin Klein and CVS Health.
On the Move has leadership and promotion news from Pacsun, Calvin Klein and CVS Health.
Welcome to On the Move. Every week, The Current is rounding up the comings and goings of leaders at brands and retailers across the ecommerce, retail and CPG landscape.
This week, one of the world’s largest consumer goods companies hires a new CEO, while a luxury ecommerce platform taps a successor to its founder. Plus, we’ve got news on top leadership hires and promotions at Pacsun, West Elm and Calvin Klein Americas.
Hein Schumacher. (Courtesy photo)
Hein Schumacher will be the next CEO of Unilever, effective July 1. Schumacher comes to the maker of Dove, Hellmann’s and Ben & Jerry’s from Royal FrieslandCampina, where he is credited with leading turnaround efforts at the $11 billion business.
Succeeding the retiring Alan Jope, Schumacher will assume the top job at Unilever as it appears to be on the precipice of change following the appointment of activist investor Nelson Peltz to the board in May.
“The Board looks forward to Hein realising the full potential of Unilever as a winning business which delivers long-term growth and value for all its stakeholders,” said Unilever Chairman Nils Andersen, in a statement.
Brie Olson. (Courtesy photo)
Brie Olson was promoted to co-CEO of Pacsun from the role of president. Olson will serve alongside co-CEO Mike Relich. With the move, Alfred Chang will transition to the CEO role at clothing brand Fear of God, which is a Pacsun brand partner. As president, Olson oversaw Pacsun’s AI and metaverse initiative, led a variety of brand partnerships and introduced a gender neutral collection.
John E. Koryl is joiningThe RealReal as CEO. Koryl is stepping in to lead the luxury ecommerce platform after founder Julie Wainwright stepped down in June. He comes to the company from the digital arm of Canadian Tire Corporation, and also previously played a key digital transformation leadership role while serving as president of stores and online Neiman Marcus.
Day Korbluth. (Courtesy photo)
Day Kornbluth was named president of West Elm. Kornbluth comes to the Williams Sonoma-owned sustainable home retailer from Ralph Lauren Home, where she served as president. The company credited her track record of growing home furnishing brands with a focus on product and digital innovation. The move follows former West Elm president Alex Bellos' appointment as CEO at Food52 earlier this year.
The travel and accessories retailer Vera Bradley announced a leadership shakeup that resulted in the following:
President Daren Hull, Chief Creative Officer Beatrice Mac Cabe and Chief Revenue Officer Mary Beth Trypus all saw their roles eliminated, and will be leaving the company.
The company will also add the position of SVP of merchandising and design, and is actively conducting a search.
Alison Hiatt joined Vera Bradley as chief marketing officer to oversee digital marketing, customer data and ecommerce. Hiatt brings experience from the food company Salt and Straw.
Pura Vida, which is owned by Vera Bradley, will see co-presidents Griffin Thall and Paul Goodman leave the company. With this, Vera Bradley will acquire a 25% interest in Pura Vida from Thall and Goodman for $10 million, effective January 30.
Vera Bradley said it is making these changes to "drive cost savings, add more focus on marketing and merchandising, and position the Company to deliver steady top- and bottom-line growth."
Percy "Master P" Miller. (Courtesy photo)
Percy “Master P” Miller was appointed chairman of the board at Launch Cart, an ecommerce platform that bills itself as an alternative to Shopify. Alongside a rap career that yielded 90s hits with his label No Limit Records, Miller brings a track record as an entrepreneur in food and entertainment. “With his entrepreneurial spirit and deep understanding of the power of business, our partnership will make it easier for aspiring entrepreneurs to realize their dreams of starting an online business, building a brand, and generating income,” said cofounder Bernt Ullmann.
Donald Kohler. (Courtesy photo)
Donald Kohler was named president of Calvin Klein Americas by parent company PVH Corp. Kohler brings experience from a 15-year career in retail from Burberry, Salvatore Ferragamo and Diesel. The company said his expertise includes direct-to-consumer, third-party driven business models and ecommerce. The new comes on the heels of the appointment of Inditex executive Eva Serrano as global brand president at Calvin Klein.
Robert Norton is joining Skims as chief commercial officer, and will lead international expansion. Norton joins the Kim Kardashian-founded shapewear brand from Moncler, where he served as president of the Americas. Over a two-decade career, he also previously served as CEO of the Americas for Roberto Cavalli and was an executive at Ralph Lauren.
“I have been a fan of Robert’s for several years and believe him to be a rare, creatively minded executive who knows how to build both a brand and a business,” said Jens Grede, cofounder and CEO of Skims, in a statement. “We are excited to have Robert on the team as we continue the evolution of SKIMS into a global retail brand.”
CVS Health announced a pair of appointments:
Smart Warehousing COO Beth Ward writes about the importance of maintaining the perfect temperature, and compliance in the cold chain.
As our world becomes increasingly more reliant on ecommerce, the management of temperature-sensitive products has become a critical aspect of supply chain management. Cold supply chain involves the transportation, storage, and handling of perishable goods under controlled temperatures. This sector of the supply chain is so much more than just frozen food. In fact, the pharmaceutical industry is a major contributor to the cold supply chain’s recent success.
With the rise of ecommerce and the demand for faster, more efficient delivery of goods, the management of cold supply chain logistics has become more complex and challenging than ever before. Partners along the cold supply chain need to rethink how to optimize their operations. From groceries to medications, manufacturers need to broaden their idea of what constitutes their supply chain as consumers increasingly expect companies to bring their products along the last mile, directly to consumers’ homes.
Far and away the two most difficult challenges the cold chain faces are maintaining the correct temperature and compliance with regulations. These two aspects of cold chain management are part of what makes this sector of industry challenging and requires different technology and more resources than normal supply chain operations. Despite these challenges, the cold supply chain is proving to be one of the fastest growing sectors of the global supply chain industry and this growth is not showing any signs of slowing any time soon.
Cold supply chain requires very specific technology to operate correctly. Facilities must be able to refrigerate, regulate, and safely deliver high-value goods. Regulating temperature is more complicated and consequently makes a cold supply chain more expensive to operate. There’s also a great deal of incremental risk. Companies need to worry about microbial growth, a higher risk of damaged goods, and damaged equipment.
For example, one of the most common challenges is damage to freezer doors. Temperature regulated storage containers are a lot more expensive to operate than your typical box container due to the energy required to power the cooling systems. Even the slightest damage to the door prevents the storage container from properly regulating temperature. This could lead to spoiled products, condensation build up, and bacterial growth.
But with the risk comes great potential reward. The cold supply chain is proving to be a thriving sector to be a part of. In 2022, the value of the global cold chain market was nearly $280 billion and is projected to grow at a compound annual rate of 18.6% through 2030. There are several factors that have contributed to this success, but the biggest was the pandemic. Not only did everyone turn to ecommerce to purchase their food and other essential goods, but there was also a heightened demand for swift vaccine distribution. As a result, large food retailers experienced a dramatic rise in sales somewhere between 20 and 30 percent, while the cold supply chain experienced a large spike in profits.
There has also been a heightened demand from the consumer to deliver healthier food options and fresher cosmetics. This requires companies to use fewer preservatives and, as a result, the goods have a shorter shelf life. This means less time in transportation and storage, which requires a dependency on refrigeration.
Finally, in the wake of the pandemic, there has also been a massive spike in the number of clinical trials taking place, which require the transportation of temperature-sensitive materials. In fact, the number of clinical trials taking place in the U.S. each year has more than tripled in the last decade. Though all of these factors show a strong future for the cold supply industry, there are still some major challenges for those operating in the space.
Regulating temperature while transporting high-stakes goods is uniquely challenging and one main reason why the cold-supply chain is considered so high-risk. Generally, goods must be kept at a temperature under 40 degrees Fahrenheit or above 135 degrees since bacteria can grow within that range.
However, depending on the type of goods, the temperature may need to be kept within an even more specific range. For example, flammable liquids like alcohols, esters, and ketones have a flash point within the range of 30 to 100 degrees Fahrenheit. Most chemicals on the supply chain come with a material safety data sheet listing the flash point of each element. It’s important that companies make this crucial temperature information available to staff. Utilizing tools like a warehouse management system (WMS) or RFID technology will store this information in a centralized digital location.
RFID technology uses radio signals to transmit crucial information to a central database. RFID is commonly used to track individual items across a regular supply chain, recording information on everything from where an item is stored in a warehouse to when it gets loaded on a truck.
Cold supply chains can also benefit from RFID technology, especially when it’s paired with temperature control technology. Placing temperature sensors in containers, trucks, and storage facilities allows real-time temperature monitoring. So, if the temperature rapidly rises or falls, an alert will go off so that remediation can take place. Not only is this tech great for preventing loss and other mishaps, it also allows management to anticipate vulnerability spots along the supply chain.
When dealing with food and medication, visibility into the cold supply chain is essential because these types of goods are expensive and wasted inventory can severely impact a company’s bottom line. Expired products or damaged goods also open up issues with liability if a company delivers an expired product to a customer who then becomes sick.
There are a number of regulatory agencies that hold companies accountable in the handling of perishable goods. There are rules that cover technology use, environmental impact and storage time. These rules are essential for keeping the goods – and ultimately the customer – safe, especially when it comes to medicine and food.
Among the agencies overseeing the cold supply chain are the Food and Drug Association (FDA), the Parenteral Drug Association (PDA), the International Air Transport Association (IATA), and the American Society for Testing and Materials (ASTM). There are also a number of global regulatory agencies, and these organizations are currently working together to create standardized global regulations, particularly for the pharmaceutical industry.
Compliance is an aspect of operations that can be greatly eased by partnering with a third-party logistics company, or 3PL. These third parties have often worked with the regulations and agencies for decades. But if a 3PL partnership isn’t an option at this time, there are several best practices that cold supply chain managers can follow.
Good compliance always begins with thorough documentation so that a company has proof of compliance throughout its supply chain. This begins with having the right systems in place and maximizing the transparency of the supply chain. Again, RFID and temperature sensors can help significantly here, as can blockchain technology, which provides an immutable chain of information that all parties have access to. Blockchain also helps prevent any changes to information along the way since everyone on the chain can see the changes. When these technologies are paired with a WMS, there is almost complete visibility into supply chain operations.
This level of documentation is particularly helpful during audits. Performing an internal audit at least once a year will ensure that processes are running smoothly, that you’re identifying trouble areas, and that you’re prepared for any formal audits from regulatory agencies.
One important aspect of this level of technological oversight is training. All departments and new hires need to be familiar with both your information systems and the different regulatory guidelines. It’s also helpful for compliance to document your training materials to demonstrate how thoroughly you train your employees.
The recent uptick in the use of cold supply chains isn't slowing down any time soon. As part of the warehousing industry myself, I know just how overwhelming supply chain logistics can be. Given the complexity and challenges of the cold supply chain, it is essential to prioritize compliance and utilize the aid of the technology available. Having a firm grasp of the best practices will give companies a solid foundation to work on.
Beth Ward is the chief operations officer at Smart Warehousing.