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Retail Channels
08 March
Best Buy launches self-service ad platform
My Ads comes as retail media continues to expand rapidly.

Best Buy is giving brands more direct control over how they view the measurement and impact of retail media placements they buy on the platform.
The news: Best Buy is launching My Ads, a new self-service platform for retail media. It is designed to make it easier for brands and agencies to purchase, plan, view and manage campaigns that run within Best Buy's ecommerce marketplace. Currently, the platform is in pilot with seven partners.
How it works:
Initially, the platform will offer self-service reporting for onsite display and sponsored products campaigns. This means brands and agencies will have access to “near real-time” data for campaigns on the platform.
Insights will also be available, as well as the option to view and download campaign results based on adjustable criteria like time, products and campaign placements.
In the future, My Ads will allow partners of brands and agencies to gain access to the platform in order to build, view or manage campaign elements on their own.
Later this year, self-service reporting will roll out to all brand and agency partners.
Key quote from Keith Bryan, president of advertising and media at Best Buy: “We’re always looking for ways to make it easier for our brand and agency partners to collaborate with our teams. My Ads is one way that we are continuing to innovate and meet our partners where they are—allowing them to access our products and capabilities how and when they want them, in order to meet their ever-evolving needs.”
In the brands’ hands: As retail media continues to grow, brands want more direct access to information and data on their campaigns, so they can see the results that matter to them. Meanwhile, retailers want to make it easier for the brands to work with the platform. Self-service is designed as a “turn-key” solution to provide this.
“Best Buy’s My Ads reporting platform is huge step in the right direction from Best Buy. Being able to get under the hood with the self-service platform to customize how we see reporting and dive deeper into campaign performance as needed across tactics will enable a lot quicker analysis when needed and increase the ease of advertising through Best Buy Ads moving forward,” a Dyson spokesperson said.
Further reading: Self-service is among the features that a host of retail media networks are rolling out as they expand. Over the last year, DoorDash launched self-service capabilities, while Instacart upgraded its self-serve Ads Manager to provide more guidance and optionality to brands.Want to know how to spend your next $1?
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Marketing
16 March
Asos to expand retail media network with sponsored search ads
The online fashion retailer is partnering with Criteo to scale advertising through its website and app.
Photo by Parker Burchfield on Unsplash
A top online fashion retailer is poised to expand its retail media network.
The news: Asos is set to partner with Criteo on retail media to provide advertising opportunities for endemic brands across the retailer’s app and website. The three-year agreement is the latest in a series of deals over the last year for Criteo, which is powering retail media networks for a range of retailers, such as Best Buy and Michaels. The network will harness first-party data from Asos to reach customers.
How it works: Asos will provide the following advertising products through its marketplace:
- Sponsored Ads, a new addition to the network, will enable targeting of ads within search and product pages. Ads will be placed within a curated edit of 70,000 products, which are sourced from nearly 900 third-party brands, as well as Asos’ in-house labels.
- On-site display ads will extend an existing format on Asos under Criteo’s purview. These are designed to increase brand awareness at the point of sale.
- Off-site ads will also be provided by Criteo. These extend the ability to target ads from Asos across thousands of sites and connected TV.
Along with the introduction of Sponsored Ads, the companies said the partnership will lead to improved targeting and measurement. Criteo will also support sales efforts in key markets, as they work together to drive “mid-to-long-tail” brand targets, as well as agency demand.
Initially, the ads will be available in the UK, US, France and Germany,
Key quote from Asos Media Group Director Elton Ollerhead: "The ASOS vision is to become the go-to global destination for fashion-loving 20-somethings and we want to take brands on the journey with us, helping advertisers showcase their products through our fashion lens. Criteo's technology is proven at scale and designed for retail, which opens up enormous opportunity for brand advertisers across our key markets."
In vogue: Retail media is in fashion among advertisers, and this deal shows how it is extending to a variety of retail categories. Asos is bringing Amazon-style search and product advertising to its marketplace, offering a way to reach shoppers right alongside listings by using data that is collected from the people on that site. By 2024, retail media spend is expected to grow to $61.15 billion, and account for nearly 20% of digital ad spending, according to eMarketer. The move to scale through Criteo figures to set Asos up for that coming wave of growth.
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