Economy
28 November 2022
Funding for no-code ecommerce, digital engagement ring design
This week's Dealboard has funding and M&A news from Yahoo, LVMH, boohoo and more.

This week's Dealboard has funding and M&A news from Yahoo, LVMH, boohoo and more.
Welcome to Dealboard. In this weekly feature, The Current is providing a look at the mergers, acquisitions and venture capital deals making waves in ecommerce, CPG and retail.
This week, acquisition and investment deals unite leading lights in adtech, luxury jewelry and British ecommerce. Plus, startups creating new approaches to ecommerce stores, food delivery, snack bar production and engagement ring buying raise funds.
Here’s a look at this week’s deals:
Adtech company Taboola will become the native advertising provider across all Yahoo properties through an agreement announced Monday.
With the 30-year commercial deal, Yahoo will receive a stake of above 25% of pro forma equity in Taboola.
“Yahoo is an internet pioneer, representing one of the largest, most trusted and most sophisticated publishers in the world,” said Adam Singolda, Founder and CEO of Taboola. “Everywhere I look, I see a rocket ship growth opportunity for both of us - native, eCommerce, Video, header bidding (display) and more.
Yahoo, an internet pioneer, was taken private by funds managed by affiliates of Apollo last year. Taboola, founded in 2007, provides many of the “Around the Web" and "Recommended For You" boxes found on web-based news articles.
Luxury giant The LVMH Group said it acquired the Pedemonte Group, a fine jewelry producer based in Italy and France.
LVMH acquired Pedemonte from the Equinox III SLP SIF investment fund. Terms were not disclosed.
Pedemonte was created in 2020 via the merger of several production houses, and has about 350 employees. LVMH said the acquisition will allow the company to increase capacity in the watches and jewelry division for its houses, which include Bulgari, Tiffany & Co. and TAG Heuer.
Revolution Beauty. (Photo by vonvix on Unsplash)
Boohoo, the UK online fashion retailer, said it increased its investment in Revolution Beauty. The company now has a direct interest of 26.47% in the beauty brand, according to a regulatory filing.
The companies already have a relationship in which Revolution Beauty products are sold through several of boohoo’s DTC brand websites, and digital department store Debenhams.
The news came on the same day that Revolution Beauty announced the appointment of Bob Holt as CEO. Previous chief Adam Minto stepped down earlier this month amid an accounting investigation, and Holt was serving as interim CEO. Check back tomorrow for more on the appointment in On the Move, The Current’s weekly hiring roundup.
Torr Foodtech, an Israeli startup deploying a new approach to creating snack bars by deploying pressure and ultrasonic energy instead of sugary binders to ‘weld’ natural ingredients together, has raised $12 million in a Series A round as it expands partnerships with CPG firms and gears up to launch its own snack bar line, called Presteez. Food Navigator USA has the story.
Investors include Harel Insurance Investments and Financial Services and Mondelez International, according to Crunchbase.
Prado, a food-focused ecommerce and logistics platform for meal delivery, raised $5.75 million in seed funding.
The financing was led by Bonfire Ventures, with participation from Slauson & Co., January Ventures, Alumni Ventures, Bridge Investment Group and Supply Change Fund.
Prado offers a customizable toolkit aimed at serving local food and beverage businsesses that includes marketing, operations and sales solutions for both online and in-store transactions.
“Through personalized, affordable, and culturally relevant food options, we're bullish on leading the charge in transforming the health, economy and security of our nation,” said CEO Jon Carter, in a statement.
(Photo via Wove)
Wove, an online jewelry company, raised $3.85 million in a seed round.
The financing was led by Springdale Ventures, with participation from Outlander VC, Rarebreed Ventures, Context Ventures, VEIP – a veteran entrepreneur-focused investment vehicle launched by PenFed Foundation – WPMC and Early Light Ventures.
Founded in 2021 by former Army Rangers Andrew Wolgemuth and Brian Elliott, Wove helps newly-engaged couples build replicas of engagement rings online, then delivers the genuine article to try on.
"At Wove, we listen to our clients' preferences, and are launching unique features to serve them well beyond our custom at-home try-on experience," said Elliott, in a statement. "We have successfully created a curated design process where we match couples with a world-class in-house jewelry designer, who specializes in their aesthetic, to co-design a customized ring made with high-quality diamonds and 100% sustainable materials."
Popup, a no-code commerce platform, raised $3.5 million, according to Techcrunch.
The pre-seed round was led by Accel, with participation from Seedcamp, 20VC and angels including former Shopify CMO Jeff Weiser and Hopin CEO Johnny Boufarhat.
Founded in 2021 by Shopify alums Corey Holmes and Matteo Grassi, Popup aims to make building an ecommerce store and personalized shopping experiences like landing pages and ads a matter of “drag and drop” for entrepreneurs. Available in beta, the startup expects to launch the platform in general release in 2023.
Applications are open for startups interested in the 12-week Store Nº8 dCommerce Base Camp.
Walmart incubation arm Store Nº8 and Web3 accelerator Outlier Ventures are teaming up to support retail startups.
The organizations opened applications this week for the Store Nº8 dCommerce Base Camp accelerator. The virtual program will offer education, funding and mentorship to startups building solutions in Web3 that are designed for the retail and commerce experience.
Focus areas for selected startups will include decentralized infrastructure, data and growth solutions, immersive experiences and the metaverse and the intersection of AI and blockchain technology.
“We think dCommerce represents a huge opportunity to unbundle ecommerce into its constituent parts, and into a more decentralized and composable stack of protocols to create a more efficient, equitable and improved experience for retailers and consumers from CRM to last-mile delivery," said Outlier Ventures CEO Jamie Burke, in a statement. "There is clearly no better partner than Store Nº8, as Walmart's incubation arm, so we are thrilled to launch this accelerator program together.”
Beginning in mid-August, founders will take part in a 12-week program. The cohort members will receive funding and access to subject matter experts from Store Nº8 and Outlier Ventures. They will also receive support from industry mentors in areas such as product roadmap development, the token economy and fundraising.
“Decentralized commerce has the potential to unlock new value in the global commerce ecosystem, so we are excited to partner with Outlier Ventures to support and engage with entrepreneurs building at the forefront of this technology on their path to scale," said Store Nº8 VP Thomas Kang, in a statement.
The new program arrives in the year after Web3 and the metaverse saw a spike in interest from brands and retailers, as the arrival of immersive platforms opened up new digital environments where consumers gathered. Walmart entered the metaverse through an activation on Roblox, and also introduced a platform for digital collectibles. But it remains a nascent space, so there’s room for startups bringing fresh ideas to help larger enterprises develop capabilities. Alongside connections that help startups move forward, such learning is one potential outcome of the accelerator could last beyond the 12 weeks.
Applications for the accelerator are available here.