Economy
07 April 2023
US import volumes falling back to pre-pandemic norms
In February, ports saw the lowest volume since the height of early pandemic closures.

Photo by David Vives on Unsplash
In February, ports saw the lowest volume since the height of early pandemic closures.

U.S. import levels rose to record volumes during the pandemic, then descended to a winter lull over the last two quarters. Now, they’re returning to a pre-pandemic state of normal.
That’s according to the latest edition of the Global Port Tracker from the National Retail Federation and Hackett Associates.
For February, which is the latest month for which data is available, Twenty-Foot Unit Equivalents, or TEUs, were down 14.4% from the prior month, and 26.8% year-over-year. February is typically the slowest month of the year, as retailers are in a post-holiday lull and Lunar New Year celebrations close factories in China. Yet this month’s volume of 1.55 million TEU was the lowest since May 2020, when the pandemic closed many factories and stores.
The Tracker projects that March will have a similar showing, falling 28.2% year-over-year. These declines are unusually large, but are coming because of the record highs posted in 2022.
Still, they show that import levels are settling back into historical norms. April is forecast to see 1.86 million TEU. That’s about on par with the monthly average for imports in 2019.
“Last spring and summer were the busiest ever as consumers spent freely and retailers brought in merchandise to meet demand,” said NRF Vice President for Supply Chain and Customs Policy Jonathan Gold, in a statement. “This year won’t repeat that, but the numbers we’re expecting would have been considered normal before the pandemic.”
The slowdown in imports has been coupled with a dramatic fall in freight rates. According to the Drewry World Container Index, the price of a 40-foot container is now $1,710. That’s 84% below the peak of $10,377, which was reached in September 2021.
“Compared with last year, the flow of import containers on the West Coast continues to decline along with demand as carriers increasingly drop service to Los Angeles-area ports but stretch voyages to include other ports of call to help absorb excess capacity,” Hackett Associates Founder Ben Hackett said. “Meanwhile, freight rates have been impacted by the fall in demand, but new ships are starting to show up and more have been ordered – a sign that carriers expect demand will improve by the time the new vessels are delivered.”
While the volume totals are showing signs of moving past the disruptions of the last two years, labor negotiations on the West Coast ports still remain unresolved. This raises the specter of a potential disruption. Contract negotiations have been stalled between the International Longshore and Warehouse Union and the Pacific Maritime Association.
Workers mostly remained on the job since the last agreement expired July 1, but cracks are starting to show as tensions rise. On Thursday and Friday, the ports of Los Angeles and Long Beach were shuttered as a result of manpower shortages that stemmed from the labor dispute. These are the nation's largest ports, so it will leave some cargo in limbo heading into the Easter weekend. Throughout the year, some cargo has been shifted to other ports on the East Coast and elsewhere to avoid any issues.
"The priority at the moment is resolving labor negotiations at the West Coast ports and avoiding any self-inflicted supply chain challenges on top of those we’ve faced the past three years," Gold said.
Campbell Soup Company CEO Mark Clouse offered thoughts on messaging amid inflationary shifts in consumer behavior.
After months of elevated inflation and interest rate hikes that have the potential to cool demand, consumers are showing more signs of shifting behavior.
It’s showing up in retail sales data, but there’s also evidence in the observations of the brands responsible for grocery store staples.
The latest example came this week from Campbell Soup Company. CEO Mark Clouse told analysts that the consumer continues to be “resilient” despite continued price increases on food, but found that “consumers are beginning to feel that pressure” as time goes on.
This shows up in the categories they are buying. Overall, Clouse said Campbell sees a shift toward shelf-stable items, and away from more expensive prepared foods.
There is also change in when they make purchases. People are buying more at the beginning of the month. That’s because they are stretching paychecks as long as possible.
These shifts change how the company is communicating with consumers.
Clouse said the changes in behavior are an opportunity to “focus on value within our messaging without necessarily having to chase pricing all the way down.”
“No question that it's important that we protect affordability and that we make that relevant in the categories that we're in," Clouse said. "But I also think there's a lot of ways to frame value in different ways, right?”
A meal cooked with condensed soup may be cheaper than picking up a frozen item or ordering out. Consumers just need a reminder. Even within Campbell’s own portfolio, the company can elevate brands that have more value now, even if they may not always get the limelight.
The open question is whether the shift in behavior will begin to show up in the results of the companies that have raised prices. Campbell’s overall net sales grew 5% for the quarter ended April 30, while gross profit margins held steady around 30%. But the category-level results were more uneven. U.S. soup sales declined 11%, though the company said that was owed to comparisons with the quarter when supply chains reopened a year ago and expressed confidence that the category is seeing a longer-term resurgence as more people cook at home following the pandemic. Snacks, which includes Goldfish and Pepperidge Farm, were up 12% And while net sales increased overall, the amount of products people are buying is declining. Volumes were down 7%.
These are trends happening across the grocery store. Campbell is continuing to compete. It is leading with iconic brands, and a host of different ways to consume them. It is following that up with innovation that makes the products stand out. Then, it is driving home messaging that shows consumers how to fit the products into their lives, and even their tightening spending plans.
Campbell Soup is more than 150 years old, and has seen plenty of difficult economic environments. It is also a different business today, and will continue to evolve. At the end of the day, continued execution is what’s required.
“If it's good food, people are going to buy it, especially if it's a great value,” Clouse said.