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Don’t waste another dime on bloated channel reporting and vanity metrics.
Don’t waste another dime on bloated channel reporting and vanity metrics.
Sales for the Thanksgiving shopping period grew 53% year-over-year, the software company said.
Cyber week sales made through a platform that powers more than 300 ecommerce marketplaces grew 53% over 2021, according to the company.
Mirakl said the sales on its platform over the seven-day shopping period ending Cyber Monday (Nov. 28) outperformed the overall growth of global ecommerce sales, which Salesforce pegged at 2% for the Thanksgiving-Cyber Monday stretch.
Mirakl operates marketplaces and dropshipping for B2B and B2C retailers and businesses. Clients include Macy’s, Urban Outfitters, Maisons Du Monde, J. Crew and The Kroger Co.
Mirakl shared the following numbers from the platform for Cyber Week:
"The hundreds of retailers operating online marketplaces across the globe have recognized what the rest of the industry has been slower to acknowledge: marketplaces are the only way to meet customers' need for selection, price and high quality of service, achieve consistent profitable growth, and not only survive but thrive in today's economy," said Adrien Nussenbaum, cofounder and co-CEO of Mirakl, in a statement. "They have dramatically outperformed the market because of their willingness to transform and implement a more innovative and agile model.”
Marketplaces, in which goods from multiple brands are sold through a common channel, are expected to continue to see growth in the years ahead. According to a report this year from Edge by Ascential, third-party marketplaces are projected to account for 60% of ecommerce globally by 2027, and will add $1.3 trillion over that time. Marketplaces can also lead to a big opportunity in advertising through retail media, and Mirakl recently stood up a network of its own to help brands realize it.
One of Mirakl’s most recent launches was from Macy’s. Ahead of the holiday season, the department store retailer launched a third-party marketplace that curates items across 400 bands and 20 categories. It’s designed to add more items to the ecommerce assortment, while brands handle inventory and fulfillment. On the retailer’s recent call with investors, CEO Jeff Gennette said the marketplace was attracting younger customers in the first two months.
“We're adding new content every single day as we continue to scale this,” Gennette said.
On the Move has hiring news from Walmart US, Etsy, commercetools and more.
Judy Werthauser. (Photo via LinkedIn)
This week, retailers are bringing on C-level talent in areas such as people, operations and transformation. Plus, Kohl’s appoints an activist investor’s choice for CEO, Fanatics taps a former Snap executive for livestream shopping and Etsy brings aboard Facebook’s former general counsel.
Tom Kingsbury was appointed CEO of Kohl’s. Kingsbury was named interim CEO in December upon the resignation of now-Levi’s President Michelle Gass. Now, Kingsbury will have the job on a permanent basis. Kingsbury served as CEO of Burlington Stores from 2008-2019. Kingsbury was nominated by activist investor Macellum Advisors, which was pushing for change at Kohl’s. With Kingsbury’s appointment as CEO, Macellum has agreed to a “multi-year standstill.”
Judy Werthauser was appointed chief people officer at Walmart U.S. Werthauser comes to the teen-focused retailer from Five Below, where she served as EVP and chief experience officer. Over her four-year tenure, the chain grew from about 750 stores to more than 1,300 locations. Werthauser also served on the board of BJ's Wholesale Club, and is now resigning from that position. “I am excited to work alongside the world-class Walmart U.S. team as they bring the purpose of building a better world – helping people live better and renewing the planet while building thriving, resilient communities – to life,” Werthauser wrote in a LinkedIn post.
Mike Brewer was named chief operating officer at Crate & Barrel Holdings, overseeing operations at Crate & Barrel, CB2, Crate & Kids and Hudson Grace. Brewer brings 20 years of experience from Nike, where he served in roles including sourcing, manufacturing and supply chain. Crate & Barrel said Brewer’s appointment was part of the home retailer’s “ongoing efforts to evaluate and alter its structure in ways that help support overall growth.”
Keith Melker. (Courtesy photo)
Keith Melker was appointed chief strategy and transformation officer at JCPenney. Melker comes to the department store retailer from Wehner Multifamily, where he served as CEO. He was also a previous chief strategy officer at the Kimberly-Clark Corporation. Melker will oversee the transformation office, which includes ownership of metrics such as profitable traffic, inventory management, digital growth and strategic partnerships. With this move, Katie Mullen will remain chief strategy officer.
Blaine Trainor is joining ecommerce software provider commercetools as VP of global partnerships and alliances. In the role, Trainor will lead the headless commerce company’s partnerships ecosystem, working with companies including Deloitte, CapGemini, AWS and Google Cloud. Trainor previously served in senior leadership roles at SAP over a 12-year tenure, and also held sales roles at hybris software and Sterling Commerce.
Nick Bell, a former Google and Snap executive, will lead a new livestream shopping division of Fanatics, Footwear News reported. Bell previously led the teams behind Google Search Experience, and served as VP and global head of content and partnerships at Snap Inc. Bell will lead the Fanatics Live division, which will launch a standalone app that is geared toward collectibles.
NIck Bell. (Photo via LinkedIn)
Colin Stretch was appointed chief legal officer at corporate secretary at Etsy, effective Feb. 14. Stretch previously served as general counsel at Facebook from 2013-2019. He then spent two years as leader in residence at Columbia University Law School's Reuben Mark Initiative for Organizational Character & Leadership, and went on to the law firm Latham & Watkins.
"Colin's extensive experience will be critical to Etsy's efforts to ensure we remain a safe and trusted marketplace, broaden our reach across all our brands, and advocate for microbusinesses around the world,” said CEO Josh Silvermann, in a statement.