Instacart is highlighting the up-and-coming CPG brands rising up the digital shelf.
The grocery tech company compiled a list of the 75 fastest-growing emerging brands on its marketplace. The ranking was based on year-over-year sales velocity growth, and limited to certain brands based on age, sales, distribution and investment threshold.
"On this year’s list you’ll find lots of innovative options in the better-for-you category, including vegetarian meals from brands like Tattooed Chef, and allergen-free snacks from MadeGood and Love Corn, to sparkling beverages that pack a little extra punch – like a collagen boost in SkinTe and prebiotics in Poppi," Instacart writes in a blog post.
Here’s a look at the list:
- Slate Milk
- Tattooed Chef
- Liquid Death
- Snapdragon Foods
- MadeGood
- Genius Gourmet
- Truff
- Good Good
- Blue Sky Family Farms
- Poppi
- Mason Dixie Foods
- Serenity Kids
- Cappellos
- Egglife
- Smart Sweets
- Love Corn
- Alpha Foods
- SkinTe
- Reveal Pet Food
- Avaline Wine
- Dream Pops
- Impossible Foods
- Ripple Foods
- Bare Bones
- Lily’s Toaster Grills
- Momeez Choice
- Strong Roots
- Repurpose
- Cerebelly
- IQ Bar
- Wilde Chips
- NuTrail
- Spudsy
- TruFru
- Mighty Spark
- Mush Foods
- The New Primal
- That’s it.
- Brekki Overnight Oats
- Munk Pack
- DUDE Products
- Portland Pet Food Co.
- Roar Organic
- Kevin’s Natural Foods
- Unreal Deli
- Belgian Boys
- Ocean’s Halo
- Oh Snap! Pickling Co
- Alani Nutrition
- Vive Organic
- Flying Embers
- Banza
- Suja Juice
- Mike’s Hot Honey
- Seal the Seasons
- Catalina Crunch
- Unreal
- Lesser Evil Snacks
- Halo Top
- Love Beets
- HighKey Snacks
- FitCrunch
- Proud Source Water
- Gotham Greens
- Youtheory
- The Jackfruit Company
- Biolyte
- Aloha
- Palmini
- I and Love and You
- Daring
- WTRMLN WTR
- Quinn Snacks
- Once Upon a Farm
- BEAR Snacks
The list arrives in a year in when Instacart has rolled out a number of new ad products that are designed to provide emerging brands with tools to gain visibility and increase sales on marketplace. Earlier this year, Instacart introduced display ads and rolled features that made them shoppable. This was followed by page templates that allowed brands to create shoppable destinations. A new ad-buying experience that centers marketing objectives in self-service ads also arrived this fall, alongside a new tool for promotions.
“Smaller, newer CPG brands are working hard to break into a crowded industry, find the right audience, improve awareness, and grow their distribution – all while managing limited ad budgets and competing with well-funded legacy brands,” Instacart writes in a blog post. “Over the last few years, we’ve been working with small brands to design flexible, accessible, affordable tools to amplify their products on Instacart.”
Instacart is one of the largest retail media platforms, and it’s clear that it is making room for startups looking to harness ecommmerce and marketplaces for growth.
