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Wayfair sets dates for 2023 Way Day deals event: April 26-27

The two-day event will offer the best deals of the year from the home goods marketplace.

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Photo by Sidekix Media on Unsplash

Furniture and home goods marketplace Wayfair has the plans in place for its annual deals event.

Way Day will take place April 26-27, kicking off at midnight on the first day.

The event is set to feature what Wayfair calls its best deals of the year of up to 80% off, as well as free shipping. Sales will include doorbusters from brands like Cuisinart, Dyson and KitchenAid, as well as 24-hour flash deals.

Deals will be featured on the Wayfair On Air video commerce platform, as well as livestreams where customers can win gift cards.

The sales will also extend across Wayfair Brands, including AllModern, Joss & Main, Birch Lane, Perigold and Wayfair Professional.

"With the spring season underway and warmer months ahead, home is top of mind for our customers, and we know that they continue to seek great value as they refresh their indoor and outdoor spaces, plan home improvement projects, and stock up on home essentials," said Steve Oblak, chief commercial officer of Wayfair, in a statement. "This Way Day, we are excited to offer our customers the best prices of the year as well as fast and free shipping across our unparalleled selection for the home."

Way Day is typically held in the spring. Last year, Wayfair added a second deals event in October to capture early holiday shoppers. It was among a host of platforms that rolled out fall events following Amazon’s introduction of Prime Early Access Sale, which was an additional Prime Day-like event.

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