Brand News
21 April
Wayfair sets dates for 2023 Way Day deals event: April 26-27
The two-day event will offer the best deals of the year from the home goods marketplace.

Photo by Sidekix Media on Unsplash
The two-day event will offer the best deals of the year from the home goods marketplace.
Furniture and home goods marketplace Wayfair has the plans in place for its annual deals event.
Way Day will take place April 26-27, kicking off at midnight on the first day.
The event is set to feature what Wayfair calls its best deals of the year of up to 80% off, as well as free shipping. Sales will include doorbusters from brands like Cuisinart, Dyson and KitchenAid, as well as 24-hour flash deals.
Deals will be featured on the Wayfair On Air video commerce platform, as well as livestreams where customers can win gift cards.
The sales will also extend across Wayfair Brands, including AllModern, Joss & Main, Birch Lane, Perigold and Wayfair Professional.
"With the spring season underway and warmer months ahead, home is top of mind for our customers, and we know that they continue to seek great value as they refresh their indoor and outdoor spaces, plan home improvement projects, and stock up on home essentials," said Steve Oblak, chief commercial officer of Wayfair, in a statement. "This Way Day, we are excited to offer our customers the best prices of the year as well as fast and free shipping across our unparalleled selection for the home."
Way Day is typically held in the spring. Last year, Wayfair added a second deals event in October to capture early holiday shoppers. It was among a host of platforms that rolled out fall events following Amazon’s introduction of Prime Early Access Sale, which was an additional Prime Day-like event.
On the Move has the latest hiring update from The Vitamin Shoppe and At Home.
Heidi O’Neill has a new role at Nike. (Courtesy photo)
This week, Unilever, Nike and BigCommerce are seeing major transitions in the executive ranks. Meanwhile, The Vitamin Shoppe named a permanent CEO, and At Home brought on a longtime Walmart executive as president.
Conny Braams. (Courtesy photo)
Consumer goods giant Unilever announced key changes in top leadership roles. These include:
Graeme Pitkethly will retire as chief financial officer, effective at the end of May 2024. The board is set to launch a formal search for his successor. Pitkethly has been with Unilever for 21 years.
Conny Braams, who serves as chief digital and commercial officer, will leave the company, effective August 2023. Braams previously held senior management roles including Executive Vice President (EVP) of Middle Europe; and EVP Foodsolutions Asia, Africa and Middle East.
Craig Williams. (Courtesy photo)
Nike, Inc. announced several key leadership changes focused on consumer-led growth and marketplace. They are as follows:
Heidi O’Neill who is currently president of consumer and marketplace, will become president of consumer, product and brand.
Craig Williams, who is currently president of the Jordan Brand, will become president of geographies and marketplace at Nike, Inc.
Matthew Friend, EVP and Chief Financial Officer at NIKE, Inc., will expand responsibilities to include procurement, global places and services and demand and supply management.
Jared Carver will serve as CEO of Converse. Over the last four years, he served as VP/GM of North America for Converse.
Scott Uzzell, the previous CEO of Converse, transitioned to a new role as VP/GM, North America for Nike, Inc.
“These shifts will allow us to streamline our focus across product, brand storytelling and marketplace, mining deep consumer insights to deliver breakthrough innovation and engagement, while building long-term growth and profitability,” said Nike CEO John Donahoe, in a statement.
Lee Wright. (Courtesy photo)
Lee A. Wright was named CEO of The Vitamin Shoppe on a permanent basis, after serving as interim CEO since January 2023. Wright previously served as Chief Commercial Officer of Franchise Group and in executive roles at Conn’s.
Muriel Gonzalez was promoted to president of the retailer, after serving as EVP and chief merchandising and marketing officer of The Vitamin Shoppe since August 2020.
BigCommerce announced the following leadership roles:
Daniel Lentz was promoted to chief financial officer of BigCommerce, effective July 1. He previously served as SVP of finance and investor relations. Lentz will succeed CFO Robert Alvarez, who is retiring after a 12-year stint as CFO.
Chuck Cassidy was promoted to general counsel, effective June 2. Cassidy previously served as VP and associate general counsel. He will succeed Jeff Mengoli, who is retiring.
Hubert Ban was named chief accounting officer. He will replace Vice President of Accounting and Principal Accounting Officer Thomas Aylor, who departed the ecommerce platform on May 19.
Jeff Evans. (Courtesy photo)
Jeff Evans was named president and chief merchandising officer of At Home, the home goods retailer.
Evans previously served as EVP of entertainment, toys and seasonal at Walmart, managing the largest general merchandise business for the retailer. He rose to the position after serving in executive roles at Walmart US and Sam’s Club.