Economy
23 March 2023
Fed hikes interest rate another 0.25%, inflation still 'too high'
The central bank may pause rate hikes as a result of the banking crisis, but the economy could still slow down.
The central bank may pause rate hikes as a result of the banking crisis, but the economy could still slow down.
The Federal Reserve continued to slow down the pace of interest rate increases as it seeks to tame still-high inflation.
At its March meeting, the Fed raised its benchmark interest rate by 0.25%. That marks the second straight meeting that the Fed’s key committee has delivered an increase of that size. That followed a rapid tightening of monetary policy last year.
Federal Reserve Chairman Jerome Powell summed up the current economic conditions this way: “Inflation remains too high and the labor market continues to be very tight.”
The inflation and jobs data delivered since the meeting came in hotter than expected, Powell said. As a result, the central bank is using its tools to further tighten the economy. This can slow down demand, but also brings down inflation. Already, the economy is showing signs of slowing down, Powell said, even though consumer spending appears to have picked up in the last quarter.
While bringing down inflation remains the goal of the Fed, the central bank is now also focusing on a new front: The banking system stresses brought on by the collapse of Silicon Valley Bank. While Powell stressed that SVB was an outlier, the dramatic run on the bank and eventual closure could lead to tighter credit conditions for households and businesses throughout the economy.
This is leading the Fed to reconsider its rate hikes.
“We no longer state that we anticipate that ongoing rate increases will be appropriate to quell inflation; instead, we now anticipate that some additional policy firming may be appropriate."
That means rates could stay stable. Projections released by the committee now show just one more increase this year. In the Fed's Wednesday statement, Powell said to focus on the words “may” and “some,” rather than “ongoing.” That indicates no firm decision has been made.
Still, the implication of this policy statement is that the economy will tighten, whether it is the work of interest rates or banking. That could lead to a slowdown that will affect consumer demand. In new economic projections, members of the Fed’s key committee see unemployment, which is a key driver of consumer spending, rising to 4.5% this year, though Powell said it was a “highly uncertain estimate.” Currently, unemployment is at a historically low 3.6%. So far, it’s not moving. As a result, interest rates are unlikely to come down this year, as well.
Campbell Soup Company CEO Mark Clouse offered thoughts on messaging amid inflationary shifts in consumer behavior.
After months of elevated inflation and interest rate hikes that have the potential to cool demand, consumers are showing more signs of shifting behavior.
It’s showing up in retail sales data, but there’s also evidence in the observations of the brands responsible for grocery store staples.
The latest example came this week from Campbell Soup Company. CEO Mark Clouse told analysts that the consumer continues to be “resilient” despite continued price increases on food, but found that “consumers are beginning to feel that pressure” as time goes on.
This shows up in the categories they are buying. Overall, Clouse said Campbell sees a shift toward shelf-stable items, and away from more expensive prepared foods.
There is also change in when they make purchases. People are buying more at the beginning of the month. That’s because they are stretching paychecks as long as possible.
These shifts change how the company is communicating with consumers.
Clouse said the changes in behavior are an opportunity to “focus on value within our messaging without necessarily having to chase pricing all the way down.”
“No question that it's important that we protect affordability and that we make that relevant in the categories that we're in," Clouse said. "But I also think there's a lot of ways to frame value in different ways, right?”
A meal cooked with condensed soup may be cheaper than picking up a frozen item or ordering out. Consumers just need a reminder. Even within Campbell’s own portfolio, the company can elevate brands that have more value now, even if they may not always get the limelight.
The open question is whether the shift in behavior will begin to show up in the results of the companies that have raised prices. Campbell’s overall net sales grew 5% for the quarter ended April 30, while gross profit margins held steady around 30%. But the category-level results were more uneven. U.S. soup sales declined 11%, though the company said that was owed to comparisons with the quarter when supply chains reopened a year ago and expressed confidence that the category is seeing a longer-term resurgence as more people cook at home following the pandemic. Snacks, which includes Goldfish and Pepperidge Farm, were up 12% And while net sales increased overall, the amount of products people are buying is declining. Volumes were down 7%.
These are trends happening across the grocery store. Campbell is continuing to compete. It is leading with iconic brands, and a host of different ways to consume them. It is following that up with innovation that makes the products stand out. Then, it is driving home messaging that shows consumers how to fit the products into their lives, and even their tightening spending plans.
Campbell Soup is more than 150 years old, and has seen plenty of difficult economic environments. It is also a different business today, and will continue to evolve. At the end of the day, continued execution is what’s required.
“If it's good food, people are going to buy it, especially if it's a great value,” Clouse said.