5 new shipping and analytics tools for Amazon third-party sellers

(Illustration by The Current)

Sellers gathered at Amazon’s annual Accelerate conference on Sept. 14-15 got a look at a host of new features designed to help increase sales and improve operations.

Following the rollout of new marketing tools to begin the conference, Amazon debuted analytics and delivery capabilities on the backend of the event.

“We’re focused on supporting sellers as they work to build and grow their business,” said Benjamin Hartman, vice president of Amazon North America Selling Partner Services, at the conference. “The tools we’re announcing today are a direct result of seller feedback and target every step of their Amazon sales funnel, from new customer acquisition to increased lifetime value.”

Here’s a look at the new tools:

Veeqo: Free shipping software

Following the acquisition of Veeqo earlier this year, Amazon launched a new version of this tool that provides free multichannel shipping software to third-party sellers. Veeqo’s capabilities include:

  • Connect sales channels: Sellers can use this to connect Amazon, eBay, Etsy, and Shopify, and access discounted rates on UPS, U.S. Postal Service, DHL, and FedEx.
  • Rate shopping: This feature imports seller orders and automatically finds the lowest available shipping rate based on size and weight.
  • Automation: Sellers can bulk ship up to 100 orders, and send automated tracking emails.

Amazon plans to soon launch features for this software including:

  • Inventory sync across Amazon, eBay, Etsy, and Shopify.
  • Track and Purchase Inventory across locations, manage bundles and email purchase orders to suppliers.
  • Digital picking for orders using the Veeqo scanner and mobile app.
  • Reporting and Forecasting that helps sellers make stock decisions using inventory performance, historical stock and financial information.

Manage Your Experiments

Brands can use this tool to run A/B tests on titles, main images, and A+ content in a product detail page to see what performs best. With new updates, brands can also A/B test bullet points and descriptions, and review machine learning-based recommendations for product images and titles. A/B tests can also be automated with a tool that auto-publishes successful experiments.

Search Analytics Dashboard

Launched in early 2022, this tool now has an insights dashboard that provides sellers with anonymized data to better understand customers’ interests and shopping habits. This includes the ability to download search query and catalog performance data, as well as ASIN-level details.

“This new capability enables brands to easily assess marketing campaigns to identify areas to drive repeat purchases and acquire new customers—either directly from within Amazon’s tools or by combining Amazon data with the seller’s own business data,” Amazon writes.

Product Opportunity Explorer

Introduced in beta in 2021, this tool allows sellers to gauge whether a new product will gain traction, and forecast its sales potential. Amazon has added a feature called Customer Reviews Insight, which helps sellers use feedback from reviews and ratings as they determine which features to build and upgrade for new products.

Marketplace Product Guidance

First announced in 2021, this tool has now been upgraded to include a feature that will show US sellers which products are likely to be in high demand in France, Italy, and Spain. Recommendations are personalized and ranked based on a calculation by machine learning models.

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