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Skincare will be the focus of at least one of the many new tech products that are set to be unveiled this week at the Consumer Electronics Show in Las Vegas.
The news: Skincare brand Neutrogena and 3D-printed vitamin maker Nourished are pooling expertise in AI and advanced manufacturing to create a new line of supplements that are designed for skin health. Called Neutrogena Skin360 Skinstacks, the product combines results of a quiz and customer skincare goals to recommend a stack of gummy supplements and topical routine.
How it works:
- At the SkinStacks website, consumers scan and take a picture of their face for a digital skin assessment. This analyzes a range of parameters, like clear skin, radiance and smoothness.
- Based on the results and a consumer’s individual skin health goals, the system issues a personalized recommendation for seven vitamins and nutrients to make up the stack.
- Users are then redirected to the Nourished website, where they can choose a flavor of 3D-printed supplements. The supplements are vegan and sugar-free.
- A 28-day supply of supplements is then shipped in plastic-free, home compostable packaging within 14 days. The price is $49.99.
Key quote: “At Neutrogena, we are grounded in the belief that beauty begins with healthy skin and are proud of a heritage that consistently delivers skincare solutions built at the intersection of science and technology, in a way that makes sophisticated science simple and inclusive for our consumers,” said Roberto Khoury, senior vice president at Johnson & Johnson brand Neutrogena, in a statement. “Working with Nourished allows us to further that commitment by marrying our award-winning digital skin assessment with Nourished[‘s] elegant 3D printing technology to create on-demand dietary supplements to help consumers meet their personal skincare goals.”
Trends to watch:
Partnership: When it comes to technology, the question before brands is often posed as, build or buy? Partnership offers a third way. Neutrogena has an AI assessment tool that the brand said was developed using 10,000 facial databases across ethnicities, skin types and ages, as well as 10 types of lighting. Nourished is bringing the rapid, automated manufacturing of 3D printing to consumable products that are designed for wellness. Joining forces allowed the brands to complement each other’s capabilities, with emerging technology applied both in the “bits” of the digital shopping experience and the “atoms” of production and logistics.
Personalization: Increasingly, consumers want products that are made for them, and advances in AI are making it possible. SkinStacks is built for this at each step, from the skin assessment to the incorporation of consumer priorities to the flavor selection to the on-demand ordering.
Built for routine: Consumers think about products in groups. Just as they need ingredients to make a full meal, they want goods that will fit into a full beauty routine, and supplements are becoming a bigger part of it. In this case, nutrition and beauty are coming together, pointing to a future where it's all part of the same package. The creation of a “stack” of products indicates that these brands are thinking in bundles, too. Given how the products are tuned to preference and taken regularly, it's also easy to see these orders being easily replenished, which sets them up for repeat buying.
Trending in Shopper Experience
LadderUp is aiming for 50% LGBTQ+ and BIPOC participation. Shopify will provide access to its platform.
Shipt is launching a new accelerator program designed to provide ecommerce tools for local retailers.Called LadderUp, the program is centered on equity. Target-owned delivery owned Shipt said conversations with business owners have revealed that local entrepreneurs face “gaps” in technology, but they also want to participate in ecommerce platforms. The COVID-19 pandemic was especially difficult for Black business owners, who saw earnings drop between 11-28% in 2019-2020, as compared to the earnings decrease of 5-17% for the rest of the population.
With the new program, the company’s goal is to reach at least 50% LGBTQ+ and BIPOC participation in the program.
Shipt is aiming to serve businesses in Atlanta, Birmingham, Alabama, Detroit, Houston and Washington, D.C.
Target categories include: grocery/beverage, health, beauty, and floral/gifts retailers.
“Working with small businesses to build up their capabilities is a key part of our commitment to help create healthier, more resilient and equitable communities,” said CEO Kamau Witherspoon. “We recognize the unique role that we can play in both combating hunger in under-resourced communities and boosting small, local retailers that are so vital to communities across our country.”
What will entrepreneurs receive?
Education: Business owners who are selected will receive an 8-week course with industry leaders that covers business-building topics including finances, efficiency, marketing, ecommerce 101, the basics of using Shipt, and legal knowledge.
Funding: Upon completion, retailers will provide $5,000 for businesses to invest in ecommerce.
Shopify access: Shopify, which is partnering with Shipt, is also providing to its access for a limited amount of time to help business owners build an online storefront and manage inventory. The program will also provide technical assistance.Applications are open Feb. 6- March 6.