Operations
13 March 2023
Ecommerce feels ripple effects of Silicon Valley Bank collapse
Etsy sellers and the retailer Camp were among those affected when the bank to startups shut down.

Photo by engin akyurt on Unsplash
Etsy sellers and the retailer Camp were among those affected when the bank to startups shut down.

The swift collapse of Silicon Valley Bank (SVB) on Friday had far-reaching ripple effects in the startup world that extended to ecommerce platforms and brands.
Regulators shut down SVB on March 10 after the bank’s move to raise capital in the face of rising interest rates and a slowdown in tech funding left trust teetering, and gave way to an influx of withdrawals. This left depositors unable to access funds. Read a full explainer here.
SVB was a major lender to startups, as it catered to early-stage companies with financial products tailored to the capital needs of fast-moving and flexible young companies, and the investment firms that backed them. While startups remain a small segment of the economy as a whole, the closure of a bank that was synonymous with tech both in stature and balance sheet left an entire sector reeling.
While deposits up to $250,000 are insured by the banking regulatory arm FDIC, the move to put the bank in receivership meant accounts were inaccessible to many businesses that were already operating lean as they sought to prove out new business models. Those with more than a quarter-million dollars in the bank were left with serious doubts about whether they would see their money.
While the collapse left many fretting over the weekend about being able to make payroll and cover expenses, there were signs of a rescue in sight on Sunday. Regulators announced that all depositors would be able to access funds on Monday, March 13.
The marketplace Etsy was among the ecommerce companies affected, as funds it had at the bank to pay sellers appeared to be inaccessible over the weekend.
“We recently experienced a delay in issuing payments to some sellers related to the unexpected collapse of Silicon Valley Bank,” the marketplace wrote. “Our teams have been working around the clock to implement a solution, and we expect to pay sellers via our other payment partners within the next several business days.”
Following the FDIC’s announcement on March 12, Etsy said it expected to begin issuing payments on Monday.
Shopify, which provides software used by emerging brands to run ecommerce stores, was also among the companies with funds in Silicon Valley Bank. The company posted an FAQ through its Shopify Capital service, which provides financial products for brands that helps provide access to working capital.
"If you have an SVB account on file for Shopify Payments, then your payouts have been temporarily paused," the FAQ stated at one point.
Shopify Capital in the U.S. was also "impacted" by the collapse, the FAQ stated. This meant offers through the program were temporary on hold.
On Twitter, Shopify CEO Tobi Lutke said Saturday that the collapse had a “very minor impact for us.”
“We use SVB as one of ~12 or so banks spread over mostly Canada and US. Canada has stricter banking risk regulations,” Lutke wrote. “A small portion of our US operational fund flows is tied up in SVB but we are working around it and it should be business as usual.”
None— (@)
After seeing the bank where its funds were held shut down, one retailer turned to the tried and true tactic of issuing a promo code to generate fast sales. On Friday, the family experience retailer Camp advertised 40% off for customers who used the code “BANKRUN.”
“Unfortunately, we had most of our company’s cash assets at a bank which just collapsed,” cofounder Ben Kaufman wrote in an email to customers.The popup ad that greeted visitors to Camp's site on Friday captured the mood of the moment:

Campbell Soup Company CEO Mark Clouse offered thoughts on messaging amid inflationary shifts in consumer behavior.
After months of elevated inflation and interest rate hikes that have the potential to cool demand, consumers are showing more signs of shifting behavior.
It’s showing up in retail sales data, but there’s also evidence in the observations of the brands responsible for grocery store staples.
The latest example came this week from Campbell Soup Company. CEO Mark Clouse told analysts that the consumer continues to be “resilient” despite continued price increases on food, but found that “consumers are beginning to feel that pressure” as time goes on.
This shows up in the categories they are buying. Overall, Clouse said Campbell sees a shift toward shelf-stable items, and away from more expensive prepared foods.
There is also change in when they make purchases. People are buying more at the beginning of the month. That’s because they are stretching paychecks as long as possible.
These shifts change how the company is communicating with consumers.
Clouse said the changes in behavior are an opportunity to “focus on value within our messaging without necessarily having to chase pricing all the way down.”
“No question that it's important that we protect affordability and that we make that relevant in the categories that we're in," Clouse said. "But I also think there's a lot of ways to frame value in different ways, right?”
A meal cooked with condensed soup may be cheaper than picking up a frozen item or ordering out. Consumers just need a reminder. Even within Campbell’s own portfolio, the company can elevate brands that have more value now, even if they may not always get the limelight.
The open question is whether the shift in behavior will begin to show up in the results of the companies that have raised prices. Campbell’s overall net sales grew 5% for the quarter ended April 30, while gross profit margins held steady around 30%. But the category-level results were more uneven. U.S. soup sales declined 11%, though the company said that was owed to comparisons with the quarter when supply chains reopened a year ago and expressed confidence that the category is seeing a longer-term resurgence as more people cook at home following the pandemic. Snacks, which includes Goldfish and Pepperidge Farm, were up 12% And while net sales increased overall, the amount of products people are buying is declining. Volumes were down 7%.
These are trends happening across the grocery store. Campbell is continuing to compete. It is leading with iconic brands, and a host of different ways to consume them. It is following that up with innovation that makes the products stand out. Then, it is driving home messaging that shows consumers how to fit the products into their lives, and even their tightening spending plans.
Campbell Soup is more than 150 years old, and has seen plenty of difficult economic environments. It is also a different business today, and will continue to evolve. At the end of the day, continued execution is what’s required.
“If it's good food, people are going to buy it, especially if it's a great value,” Clouse said.