Operations
08 February 2023
Retail imports expected to fall near 2020 lows in February
NRF's Global Port Tracker sees a slowdown in the supply chain in 2023 as retailers exercise caution.

NRF's Global Port Tracker sees a slowdown in the supply chain in 2023 as retailers exercise caution.

Import volumes are expected to fall near levels not seen since the pandemic-induced economic slowdown of 2020 this winter, according to a new forecast.
February is forecast to be the slowest month for retail imports since May 2020, when factories in Asia shut down and stores closed to protect health and safety, according to the Global Port Tracker from the National Retail Federation and Hackett Associates. Only February and March 2020 saw lower numbers.
Now, retailers are importing less merchandise amid the slowing economy, elevated inflation and rising interest rates, said NRF Vice President for Supply Chain and Customs Policy Jonathan Gold.
“February is traditionally a slow month, but these are the lowest numbers we’ve seen in almost three years,” said Gold, in a statement. “Retailers are being cautious as they wait to see how the economy responds to efforts to bring inflation under control.”

The forecast slowdown in February comes after December import volumes of 1.73 million Twenty-Foot Equivalent Units (TEUs) were down 2.6% from November and decreased 17.1% from December 2021. January numbers have yet to be reported, but are expected to fall 17.6% year-over-year.
The slowdown is expected to continue when compared to 2022, here are the forecasts for the next four months:
The pullback comes after 2022 saw record import volumes as supply chains unclogged. In turn, this left many retailers with an inventory glut as multiple seasons of merchandise arrived at the same time.
While a correction is evident, experts say this isn’t a return to normal. After two years of shocks, the supply chain is once again in uncharted waters.
“In some ways, 2023 is reminiscent of 2020, when the world’s economies shut down because of the pandemic and no one had a clue where we were headed,” Hackett Associates Founder Ben Hackett said. “Cargo volumes are down, and the economy is in a contradiction of rising employment and wages that promise prosperity at the same time high inflation and rising interest rates threaten a recession. The economy is far from shut down, but the degree of uncertainty is very similar.”
Campbell Soup Company CEO Mark Clouse offered thoughts on messaging amid inflationary shifts in consumer behavior.
After months of elevated inflation and interest rate hikes that have the potential to cool demand, consumers are showing more signs of shifting behavior.
It’s showing up in retail sales data, but there’s also evidence in the observations of the brands responsible for grocery store staples.
The latest example came this week from Campbell Soup Company. CEO Mark Clouse told analysts that the consumer continues to be “resilient” despite continued price increases on food, but found that “consumers are beginning to feel that pressure” as time goes on.
This shows up in the categories they are buying. Overall, Clouse said Campbell sees a shift toward shelf-stable items, and away from more expensive prepared foods.
There is also change in when they make purchases. People are buying more at the beginning of the month. That’s because they are stretching paychecks as long as possible.
These shifts change how the company is communicating with consumers.
Clouse said the changes in behavior are an opportunity to “focus on value within our messaging without necessarily having to chase pricing all the way down.”
“No question that it's important that we protect affordability and that we make that relevant in the categories that we're in," Clouse said. "But I also think there's a lot of ways to frame value in different ways, right?”
A meal cooked with condensed soup may be cheaper than picking up a frozen item or ordering out. Consumers just need a reminder. Even within Campbell’s own portfolio, the company can elevate brands that have more value now, even if they may not always get the limelight.
The open question is whether the shift in behavior will begin to show up in the results of the companies that have raised prices. Campbell’s overall net sales grew 5% for the quarter ended April 30, while gross profit margins held steady around 30%. But the category-level results were more uneven. U.S. soup sales declined 11%, though the company said that was owed to comparisons with the quarter when supply chains reopened a year ago and expressed confidence that the category is seeing a longer-term resurgence as more people cook at home following the pandemic. Snacks, which includes Goldfish and Pepperidge Farm, were up 12% And while net sales increased overall, the amount of products people are buying is declining. Volumes were down 7%.
These are trends happening across the grocery store. Campbell is continuing to compete. It is leading with iconic brands, and a host of different ways to consume them. It is following that up with innovation that makes the products stand out. Then, it is driving home messaging that shows consumers how to fit the products into their lives, and even their tightening spending plans.
Campbell Soup is more than 150 years old, and has seen plenty of difficult economic environments. It is also a different business today, and will continue to evolve. At the end of the day, continued execution is what’s required.
“If it's good food, people are going to buy it, especially if it's a great value,” Clouse said.