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Shopper Experience
01 November 2022
Google launches search features to help shoppers find deals
The new tools include coupon clipping and price comparison.

Where search and shopping meet. (Photo by Mitchell Luo on Unsplash)
The holidays are always a time for sales. This year, many retailers are gearing up for a particularly promotional environment. Peak season is arriving at a time of elevated inflation, leaving many brands and retailers battling for dwindling discretionary dollars.
Against this backdrop, Google is rolling out new features to the shopping experience in the coming weeks that are designed to make it easier for shoppers to find holiday deals.
Here’s a look:
New labels for coupons and promotions will make discounts newly prominent, Google said. In particular, a new badge that advertises a deal will display in search. It will show a "Special Offer" in the top left corner of a search listing. This adds the ability to view specific promotions to the existing markers for sales and price drops.
Coupon clipping will allow consumers to easily copy and paste promo codes directly from a product listing when they are ready to buy at checkout.
Deal comparison displays results in search that show available deals for a specific item. Google uses the example of search for “puffer coat.” Google search will show “a side-by-side comparison of available puffer coat deals right in your results,” the company said.
Price insights will also be added to search results, providing a way to see how one merchants’ prices compare to another, and whether it is low, high or typical for a product.
More shopping upgrades
These are the latest recent shopping additions from Google. In recent weeks, the company has shared the following updates:
- Launched new search features that integrate shopping with the main search experience, and make results more visible, including on desktop.
- Shared insights and tools to help merchants get ready for the holidays.
- Expanded enhanced ecommerce experiences to more ecommerce sites.
- Upgraded shopping ads to create a more visual experience.
- Rolled out new measurement tools to determine the impact of free listings.
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Economy
7h
This Week in Commerce: Nike earnings, Fed rate decision
Check out the agenda for March 20-24.
Welcome to a new week. Earnings offer a bellwether for the consumer economy this week, as key brands like Nike and General Mills will report results. Elsewhere, all eyes will be on the Federal Reserve as it announces its latest decision on interest rates.
Economic indicators
Fed interest rate decision: The Federal Reserve Open Markets Committee announces its decision on whether and by how much to hike benchmark interest rates following its two-day meeting. The Fed has been hiking interest rates rapidly in an effort to bring down 40-year-high inflation, but slowed the pace at the February meeting with a 0.25% increase. (March 22, 2 p.m.)
Durable goods orders: The U.S. Commerce Department releases data on orders from manufacturers for goods that are designed to last more than three years. This is considered an indicator of business activity. In January, orders dropped at the steepest rate since April 2020. (March 24, 8:30 a.m.)
Earnings
Monday, March 20: Boxed, Foot Locker
Tuesday, March 21: Nike, GameStop
Wednesday, March 22: Petco, Chewy
Thursday, March 23: General Mills, Express
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