Shopper Experience

Google launches search features to help shoppers find deals

The new tools include coupon clipping and price comparison.

Google logo neon light signage
Where search and shopping meet. (Photo by Mitchell Luo on Unsplash)

The holidays are always a time for sales. This year, many retailers are gearing up for a particularly promotional environment. Peak season is arriving at a time of elevated inflation, leaving many brands and retailers battling for dwindling discretionary dollars.

Against this backdrop, Google is rolling out new features to the shopping experience in the coming weeks that are designed to make it easier for shoppers to find holiday deals.

Here’s a look:

New labels for coupons and promotions will make discounts newly prominent, Google said. In particular, a new badge that advertises a deal will display in search. It will show a "Special Offer" in the top left corner of a search listing. This adds the ability to view specific promotions to the existing markers for sales and price drops.

Coupon clipping will allow consumers to easily copy and paste promo codes directly from a product listing when they are ready to buy at checkout.

Deal comparison displays results in search that show available deals for a specific item. Google uses the example of search for “puffer coat.” Google search will show “a side-by-side comparison of available puffer coat deals right in your results,” the company said.

Price insights will also be added to search results, providing a way to see how one merchants’ prices compare to another, and whether it is low, high or typical for a product.

More shopping upgrades

These are the latest recent shopping additions from Google. In recent weeks, the company has shared the following updates:

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