Shopper Experience

Got something sitting in your cart? Chrome will find the discounts

The Google Chrome browser is adding four new shopping features.

Got something sitting in your cart? Chrome will find the discounts

New shopping experience features from ecommerce platforms have been just as much a hallmark of this holiday season as discounts. So it’s fitting that Google had one more release to share this month before it’s all wrapped up.

In its latest product update, Google shared new ways that its Chrome browser is making online shopping easier, with a focus on finding ways to save that fits a period of 40-year-high inflation. Check them out below:

Price drop notifications

This allows people to keep an eye on a special item that they would like to buy, just at a lower price. The new feature allows users to opt-in to receive an email or mobile notification if the price of a certain item decreases.

To activate it, users select “track price” in the Chrome address bar. In the side panel, users can manage the products they are tracking.

The feature is available in the US on desktops and Android devices.

Find discount codes in your shopping cart

When items are added to a shopping cart, Chrome will automatically find available discount codes and apply them at checkout.

“Pro tip: Just open the New Tab Page anytime you need to track down existing shopping carts and you’ll see available discounts there, too,” writes Sam Birch, product manager for Chrome Shopping.

These features are available on desktop, initially in the US.

Price check with Google Lens

See an intriguing item online, but curious to know how much it costs? This feature makes it happen. Chrome desktop users can right-click an item, then select, “Search image with Google Lens.” In the side panel, results will show the item, as well as similar options from various retailers and price ranges. The results will also show whether an item is in stock, or being backordered.

Checkout with Autofill

Fast checkout is the key to a great commerce experience. With autofill, Chrome will take care of entering all the details like address and payment, provided they are saved in Google Pay. This comes as the ability to save payment info was expanded to 67 more countries.

​The Current’s view

Think about Google Shopping, and typically what comes to mind is search through the Google website. But these features point toward Google’s shopping experience extending anywhere on the web. It effectively positions the browser as an always-on ecommerce shopping assistant. What's more, centering the actions around pricing and checkout adds functionality that goes beyond searching for products.

It’s the year’s latest example of how the big ecommerce platforms want to be available for shopping beyond their own sites. Amazon wants to plant its checkout on DTC sites through Buy With Prime. Google is leveraging tools in its own browser. Don’t be surprised to see these plays at ubiquity escalate in 2023. On the web, ecommerce is about to get more embedded.

When it comes to shopping, Google is shipping this year. These are just the latest upgrades to the shopping experience on Google to be released this year. Here’s a look at our running list of more releases from Google:

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