Operations
09 January
Supply chain in 2023: Normalcy returns, can West Coast rebound?
Import volumes fell below 2 million TEU in November, according to NRF's Global Port Tracker.

Photo by Barrett Ward on Unsplash
Import volumes fell below 2 million TEU in November, according to NRF's Global Port Tracker.
In the supply chain, a new milestone was reached at the nation’s ports in November: Import cargo volume at the nation’s busiest ports fell below 2 million Twenty Unit Equivalents (TEUs), a measure which describes a 20-foot container or its equivalent.
After clogged supply chains in 2021 gave way to record volumes when bottlenecks eased up last year, import levels have been falling in recent months as more capacity opened up in shipping channels. Container prices plummeted along with it.
To start 2023, import levels are expected to remain at that level for most of the spring, according to the latest Global Port Tracker report from the National Retail Federation and Hackett Associates.
“Ports have been stretched to their limits and beyond but are getting a break as consumer demand moderates amid continued inflation and high interest rates,” said NRF Vice President for Supply Chain and Customs Policy Jonathan Gold, in a statement. “Consumers are still spending and volumes remain high, but we’re not seeing the congestion at the docks and ships waiting to unload that were widespread this time a year ago.”
After falling when the economy shut down in the first weeks of the pandemic, import levels first rose above 2 million TEU in August of 2020. They stayed above that level for more than two years, save for one month.
It’s a sign of pre-pandemic dynamics returning in the systems that are responsible for transporting goods.
“After nearly three years of COVID-19’s impact on global trade and consumer demand, import patterns appear to be returning to what was normal prior to 2020,” Hackett Associates Founder Ben Hackett said. “Nonetheless, as inflation eases and consumer spending returns, we project that growth will slowly return going into the second half of the year.”
The latest data from the Global Port Tracker is as follows:
Looming over supply chain discussions for 2023 is a big question: Will activity at West Coast ports pick back up?
The queue of ships off the coast of Los Angeles was the prime example of supply chain congestion, and it was finally cleared in November 2021. However, many logistics managers diverted ships to other U.S. ports on the East Coast as they sought to avoid the wait. At the same time, labor negotiations between a key longshoreman’s union and managers at the California ports remain unsettled.
It all resulted in the Port of New York and New Jersey overtaking the Los Angeles and Long Beach ports as the top traffic-getter for the last three months, including during peak holiday shipping season in the fall.
A recent CNBC survey of 341 managers laid out the current uncertainty among supply chain managers:
Nearly a third of logistics managers at major companies and trade groups say they do not know how much trade they would return to the West Coast once an International Longshore and Warehouse Union, or ILWU, labor deal is reached, according to CNBC’s supply chain survey.
Eighteen percent of respondents said they would bring back 10% of their diverted trade, another 12% surveyed said they would bring back 20% of the trade they moved away, and another 12% were more bullish, saying they would bring back 60% of their diverted trade.
…Of those surveyed, 49% said they did not divert trade, compared to 40% who said they did.
This remains one dynamic of shipping that is not yet back to normal. As congestion eases up, the finalizing of a labor deal would likely provide a boost. On the other hand, an expanded Panama Canal and more embrace of nearshoring could create conditions for this eastward shift to be one of the lasting changes of the pandemic period of supply chain chaos.
Even with conditions eased up, managers should continue to monitor developments in the supply chain closely for potential savings, and efficiency.
Still, plans to buy big-ticket items ticked up.
“Deterioration.” “Gloomy.”
Those were a couple of the words used to describe consumer confidence in May. The Conference Board reported that the index fell to a six-month low amid debt ceiling anxiety and increasing concerns about employment.
“Consumer confidence declined in May as consumers’ view of current conditions became somewhat less upbeat while their expectations remained gloomy,” said Ataman Ozyildirim, senior director of economics at the Conference Board, in a statement. “...While consumer confidence has fallen across all age and income categories over the past three months, May’s decline reflects a particularly notable worsening in the outlook among consumers over 55 years of age.”
The dip among those over 55 came as Congress negotiated a deal over increasing the debt ceiling that included talk of cuts to programs such as social security and Medicare. While officials reached an agreement over Memorial Day weekend, the Conference Board’s survey was fielded prior to that date.
The job picture appears to be more anecdotally cloudy, as the number of consumers reporting jobs as “plentiful” fell to four percentage points to 43.5%. The job market has been consistently robust for nearly three years, as unemployment remains near historic lows. In April, the economy added 253,000 jobs, which remained a positive sign despite being below the gains of prior months. The confidence reading comes ahead of fresh data from the U.S. Bureau of Labor Statistics on Friday.
Despite the declines, there were signs that consumers are not completely pulling back on big-ticket items. Plans to buy big-ticket items such as cars and appliances ticked up on a monthly basis. It’s worth watching whether this extends to providing resilience in other discretionary categories, which have seen a pullback in early 2023.
Nevertheless, the index offered another sign that the consumer mood is getting more pessimistic. It was the fourth time in five months that confidence fell. On Friday, the University of Michigan offered another with a consumer sentiment report that showed a 7% dip.
Brands and retailers must work to reach consumers that are increasingly in less of a buying mood than the month before.