Operations
16 March 2023
These drones are pinpointing lost inventory in warehouse stacks
Gather AI is deploying drones to help improve accuracy and speed within logistics operations.
(Photo via Gather AI)
Gather AI is deploying drones to help improve accuracy and speed within logistics operations.
(Photo via Gather AI)
Think of drones being used in ecommerce, and delivery probably comes to mind first. After all, Jeff Bezos’ famed 60 Minutes appearance in 2013 left a lasting vision of flying goods.
A decade later, a startup is showing that the last mile isn’t the only part of ecommerce logistics where autonomous aerial vehicles can make an impact.
Gather AI is deploying drones inside warehouses to help companies improve the accuracy of inventory counts, free up humans from repetitive labor and even locate inventory items that managers lost in the stacks. This week, the Pittsburgh-based company was named to the Retail Tech 100 from CB Insights, adding to a number of milestones over the last several years.
Founded out of Carnegie Mellon University’s famed robotics program by a team that was funded by DARPA to develop the first autonomous helicopter, Gather AI is applying the data collection capabilities of drones to inventory monitoring and asset gathering. During PhD work at CMU, CEO Sankalp Arora pursued a question at the center of how autonomous systems might interact with surroundings: How do you make drones curious?
“They were curious about landing zones, wires, openings in buildings and moving assets because my work was funded by the Department of Defense,” Arora said. “Now, my drones are curious about barcodes, boxes, racking and labels.”
Gather AI's drones are being used across multiple verticals of commerce, such as third-party logistics, retail distribution, manufacturing and food & beverage. Ahead of the company’s commercial launch in 2021, ecommerce emerged as a particular area that was rife with problems to solve. As fulfillment centers were getting bigger, the time required for humans with clipboards to count inventory only got longer. Additionally, the logistics space faced heavy labor attrition rates and even shortages, especially in the midst of the pandemic ecommerce boom.
“The warehouses were struggling to keep up,” Arora said. “Currently, our solution provides real-time inventory monitoring for those customers in warehouses nine to 15 times faster than current operations, and it is all visible and traceable, in real-time, with live photos.”

The drones fly between standing racks, using technology including robotics, computer vision and deep learning alongside cameras to map environments and collect data from the shelves. They run through an iPad, which provides monitoring and dashboards to review data. In one unique challenge among many that the company had to solve, there is no access to WiFi inside warehouses due to the metal construction, so the iPad and drones are connected.
The advancement of drones is an intriguing development for technologists, but for the people who run logistics operations, the question of their utility ultimately comes down to how it will help their business.
In some cases, these drones have been able to locate items after humans lost track of them. The company found 25,000 lost pallets for customers in 2022.
“It's misplaced inventory. It's not where it's supposed to be. It's somewhere in the warehouse. And as a result, if you get an order for that inventory, you don't get to pick it because you don't know where it is,” Arora said. “Now, we've found those and know exactly where they are, [so] they can fix their warehouse management system and start picking.”
That’s just one of the ways that the company said that drones improve inventory. Gather AI identified the following uses for warehouse drones, with stats from customers:
To fuel growth, Gather AI raised $17.5 million to date from investors, including a $10 million Series A in 2021, and now has 30 employees. It is looking to continue to grow not only its customer base, but the number of facilities it is flying through for those current clients. Each time the company started with a company in one facility, it has added others from that same company. Now, it is expanding capabilities to expand visibility and traceability through the warehouses in order to function as a complete network.
With customer deployments and results to report, Gather AI will be heading to Promat 2023 and the IWLA Convention in March.
Campbell Soup Company CEO Mark Clouse offered thoughts on messaging amid inflationary shifts in consumer behavior.
After months of elevated inflation and interest rate hikes that have the potential to cool demand, consumers are showing more signs of shifting behavior.
It’s showing up in retail sales data, but there’s also evidence in the observations of the brands responsible for grocery store staples.
The latest example came this week from Campbell Soup Company. CEO Mark Clouse told analysts that the consumer continues to be “resilient” despite continued price increases on food, but found that “consumers are beginning to feel that pressure” as time goes on.
This shows up in the categories they are buying. Overall, Clouse said Campbell sees a shift toward shelf-stable items, and away from more expensive prepared foods.
There is also change in when they make purchases. People are buying more at the beginning of the month. That’s because they are stretching paychecks as long as possible.
These shifts change how the company is communicating with consumers.
Clouse said the changes in behavior are an opportunity to “focus on value within our messaging without necessarily having to chase pricing all the way down.”
“No question that it's important that we protect affordability and that we make that relevant in the categories that we're in," Clouse said. "But I also think there's a lot of ways to frame value in different ways, right?”
A meal cooked with condensed soup may be cheaper than picking up a frozen item or ordering out. Consumers just need a reminder. Even within Campbell’s own portfolio, the company can elevate brands that have more value now, even if they may not always get the limelight.
The open question is whether the shift in behavior will begin to show up in the results of the companies that have raised prices. Campbell’s overall net sales grew 5% for the quarter ended April 30, while gross profit margins held steady around 30%. But the category-level results were more uneven. U.S. soup sales declined 11%, though the company said that was owed to comparisons with the quarter when supply chains reopened a year ago and expressed confidence that the category is seeing a longer-term resurgence as more people cook at home following the pandemic. Snacks, which includes Goldfish and Pepperidge Farm, were up 12% And while net sales increased overall, the amount of products people are buying is declining. Volumes were down 7%.
These are trends happening across the grocery store. Campbell is continuing to compete. It is leading with iconic brands, and a host of different ways to consume them. It is following that up with innovation that makes the products stand out. Then, it is driving home messaging that shows consumers how to fit the products into their lives, and even their tightening spending plans.
Campbell Soup is more than 150 years old, and has seen plenty of difficult economic environments. It is also a different business today, and will continue to evolve. At the end of the day, continued execution is what’s required.
“If it's good food, people are going to buy it, especially if it's a great value,” Clouse said.