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Retail Media

Walmart Connect's partner network gets creative

Self-serve advertisers will be able to access five firms to optimize creative on Walmart's retail media network.

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The Walmart ecommerce app. (Courtesy photo)

Walmart Connect is expanding the self-serve tools offered through its partnership ecosystem.

The retail media platform provides access to a number of firms that can help advertisers as they seek growth and support. Now, that ecosystem will operate under the banner of the Walmart Connect Partner Network, Walmart said.

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