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Farfetch wants to become an ecommerce destination for beauty products.
The retailer announced Wednesday that three of its properties – Farfetch.com, Browns and Off-White – will enter beauty simultaneously with curated selections of products in skincare, cosmetics and more. Along with offering products from select brands through a marketplace, Farfetch is building community around beauty and bringing together leading voices in the industry. Through Off-White, the company is also debuting products of its own.
London-based Farfetch grew as a destination in luxury fashion, offering a marketplace that curates a selection from leading brands. By adding beauty to its offerings, it is entering the second-largest category in the global personal luxury market, valued at $69 billion. The move was preceded in January by Farfech’s acquisition of luxury beauty retailer Violet Grey.
At launch, the Farfetch Beauty marketplace will house more than 100 brands, ranging from the most prominent names in the industry to indie brands. The company said its digital beauty department will offer an “immersive crossover between fashion and beauty,” according to a news release, offering features such as virtual try-on.
It is also taking a community approach by launching the Farfetch Beauty Global Collective, which brings together expert voices including Violet Grey founder Cassandra Grey, makeup artists Erin Parsons and Isamaya Ffrench, dermatologist Dr. Michelle Henry and cosmetic chemist Michelle Wong. Simultaneously, it is opening up the Farfetch Beauty Global Community for anyone to join in sharing tips, sampling products and connecting with the Collective.
“Beauty is such an important way for people to be able to express themselves and their individuality – it’s transformative,” Farfetch Chief Brand Officer Holli Rogers said in a statement provided to media outlets. “We took this as an opportunity to shake up the online beauty retail experience by bridging fashion and beauty to appeal to our existing audience of fashion lovers. We knew we had to offer beauty in an ‘Only On Farfetch’ way – combining our know-how in bringing together a diverse community of expert voices that resonate with the modern beauty customer and their needs.”
Browns, which has both a boutique and ecommerce presence, will offer a curated selection of products, selected for “conscious, clean, iconic, inclusive or innovative credentials,” according to the company. The products will be in areas including skincare, makeup, haircare, fragrance and men’s grooming products. Additionally, the retailer's beauty segment will roll out quarterly themed campaigns. The first, called “Big Little Rituals,” will celebrate community. Fittingly, it arrives as the retailer is launching the Browns Beauty Community, which will feature a network of experts that test and recommend products.
Off-White, a luxury label created by iconic designer Virgil Abloh, is debuting a beauty collection called Paperwork. It is launching with Solution, its first line of four genderless fragrances. The company said the line “invites all human beings to amplify their individuality and celebrate their potential, employing playful technology and a non-conformist ethos to empower personal expression, pushing everyone to expand its potential beyond traditional beauty.”The addition of beauty to the marketplace comes at a time when Farfetch is expanding its reach in luxury. Earlier in April, the company shared plans to invest $200 million into Neiman Marcus, and bring retail technology to the luxury fashion company’s digital properties.
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On the Move has leadership and promotion news from Pacsun, Calvin Klein and CVS Health.
This week, one of the world’s largest consumer goods companies hires a new CEO, while a luxury ecommerce platform taps a successor to its founder. Plus, we’ve got news on top leadership hires and promotions at Pacsun, West Elm and Calvin Klein Americas.
Unilever appoints CEO
Hein Schumacher. (Courtesy photo)
Hein Schumacher will be the next CEO of Unilever, effective July 1. Schumacher comes to the maker of Dove, Hellmann’s and Ben & Jerry’s from Royal FrieslandCampina, where he is credited with leading turnaround efforts at the $11 billion business.
Succeeding the retiring Alan Jope, Schumacher will assume the top job at Unilever as it appears to be on the precipice of change following the appointment of activist investor Nelson Peltz to the board in May.
“The Board looks forward to Hein realising the full potential of Unilever as a winning business which delivers long-term growth and value for all its stakeholders,” said Unilever Chairman Nils Andersen, in a statement.
Brie Olson named co-CEO in Pacsun shakeup
Brie Olson. (Courtesy photo)
Brie Olson was promoted to co-CEO of Pacsun from the role of president. Olson will serve alongside co-CEO Mike Relich. With the move, Alfred Chang will transition to the CEO role at clothing brand Fear of God, which is a Pacsun brand partner. As president, Olson oversaw Pacsun’s AI and metaverse initiative, led a variety of brand partnerships and introduced a gender neutral collection.
The RealReal hires Wainwright's successor
John E. Koryl is joining The RealReal as CEO. Koryl is stepping in to lead the luxury ecommerce platform after founder Julie Wainwright stepped down in June. He comes to the company from the digital arm of Canadian Tire Corporation, and also previously played a key digital transformation leadership role while serving as president of stores and online Neiman Marcus.
West Elm taps Ralph Lauren Home lead as president
Day Korbluth. (Courtesy photo)
Day Kornbluth was named president of West Elm. Kornbluth comes to the Williams Sonoma-owned sustainable home retailer from Ralph Lauren Home, where she served as president. The company credited her track record of growing home furnishing brands with a focus on product and digital innovation. The move follows former West Elm president Alex Bellos' appointment as CEO at Food52 earlier this year.
Vera Bradley shakes up leadership
The travel and accessories retailer Vera Bradley announced a leadership shakeup that resulted in the following:
President Daren Hull, Chief Creative Officer Beatrice Mac Cabe and Chief Revenue Officer Mary Beth Trypus all saw their roles eliminated, and will be leaving the company.
The company will also add the position of SVP of merchandising and design, and is actively conducting a search.
Alison Hiatt joined Vera Bradley as chief marketing officer to oversee digital marketing, customer data and ecommerce. Hiatt brings experience from the food company Salt and Straw.
Pura Vida, which is owned by Vera Bradley, will see co-presidents Griffin Thall and Paul Goodman leave the company. With this, Vera Bradley will acquire a 25% interest in Pura Vida from Thall and Goodman for $10 million, effective January 30.
Vera Bradley said it is making these changes to "drive cost savings, add more focus on marketing and merchandising, and position the Company to deliver steady top- and bottom-line growth."
Master P named chairman of Launch Cart
Percy "Master P" Miller. (Courtesy photo)
Percy “Master P” Miller was appointed chairman of the board at Launch Cart, an ecommerce platform that bills itself as an alternative to Shopify. Alongside a rap career that yielded 90s hits with his label No Limit Records, Miller brings a track record as an entrepreneur in food and entertainment. “With his entrepreneurial spirit and deep understanding of the power of business, our partnership will make it easier for aspiring entrepreneurs to realize their dreams of starting an online business, building a brand, and generating income,” said cofounder Bernt Ullmann.
Kohler to lead Calvin Klein Americas
Donald Kohler. (Courtesy photo)
Donald Kohler was named president of Calvin Klein Americas by parent company PVH Corp. Kohler brings experience from a 15-year career in retail from Burberry, Salvatore Ferragamo and Diesel. The company said his expertise includes direct-to-consumer, third-party driven business models and ecommerce. The new comes on the heels of the appointment of Inditex executive Eva Serrano as global brand president at Calvin Klein.
Skims appoints chief commercial officer
Robert Norton is joining Skims as chief commercial officer, and will lead international expansion. Norton joins the Kim Kardashian-founded shapewear brand from Moncler, where he served as president of the Americas. Over a two-decade career, he also previously served as CEO of the Americas for Roberto Cavalli and was an executive at Ralph Lauren.
“I have been a fan of Robert’s for several years and believe him to be a rare, creatively minded executive who knows how to build both a brand and a business,” said Jens Grede, cofounder and CEO of Skims, in a statement. “We are excited to have Robert on the team as we continue the evolution of SKIMS into a global retail brand.”
CVS Health creates chief product officer role
CVS Health announced a pair of appointments:
- David Joyner will join the company as EVP and president of pharmacy services, which serves employers, health plans and government. Joyner previously worked with CVS Health, and has 34 years of experience.
- Amy Bricker was named EVP and chief product officer for the consumer. She assumes the newly-created role to head consumer products and innovation after serving as president of Express Scripts.