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Etsy is rolling out a new app for sellers, as improvements continue in the months following a fee increase for the makers who offer handmade and vintage items through the marketplace.
The new Etsy Seller app is designed to replace the existing Sell on Etsy app, which will be sunsetted at the end of the year.
According to a post from the company , sellers can use the app to do the following:
- Check order statuses and get insights, like whether they have a repeat customer.
- Add photos and listing videos directly from a mobile device.
- Access order details when messaging a buyer and utilize saved replies to respond quickly to common questions.
- Purchase and print shipping labels via the app.
- Manage inventory and access detailed insights about their shop’s performance.
Etsy said it is making the changes based on requests from the seller community, and will continue to do so.
“The new Etsy Seller app’s technology enables us to more quickly roll out updates based on seller feedback, so we’ll continue to add features and iterate as we go,” wrote SVP of Product Kruti Patel Goyal. “We’ve already planned a number of exciting updates in the coming months.”
This is just the latest development in Etsy's seller community this year. In April, Etsy upped its transaction fee for its 5.3 million sellers from 5% to 6.5% – a 30% increase. At the time, the company said the increase came after its marketing spend nearly quadrupled. The company added that it was set to invest in seller features, including safety and IP protection measures, customer support and a Star Seller program that rewards sellers who have exceptional service with badges.
The fee increase was met with some derision that spilled out in public, as 5,000 sellers went on strike in April 2022. An organizer told the Daily Beast that the transaction fee increase was the “final straw” in relations with the platform. At the time, organizers said they were exploring the potential of forming a union.
For its part, Etsy said the fee increase was in part designed to reinvest back into the platform for sellers.
Along with the initial initiatives it announced, Etsy in June rolled out a purchase protection program designed to provide buyers with a full refund for items that didn’t match expectations. This included an investment of at least $25 million per year to cover refunds up to $250 for sellers.
"Easy issue resolution is a critical part of the ecommerce shopping experience, and our new Etsy Purchase Protection program aims to help make shopping on Etsy even more worry free," Etsy COO Raina Moskowitz said when the program was announced. "This program will help buyers feel more confident when they shop from small businesses on Etsy, while we invest directly in our sellers to provide them an important layer of assurance."
The protection program's details came in June, and it launches August 1. The app rollout is now arriving in July. Even as the strike moves into the rearview mirror, there are signs of continued efforts at Etsy's Brooklyn HQ to show that the marketplace is working to improve offerings for sellers.
Trending in Retail Channels
Amazon partnered with Hexa to provide access to a platform that creates lifelike digital images.
Amazon sellers will be able to offer a variety of 3D visualizations on product pages through a new set of immersive tools that are debuting on Tuesday.
Through an expanded partnership with Hexa, Amazon is providing access to a workflow that allows sellers to create 3D assets and display the following:
- 3D images
- 360 viewing
- Virtual try-on
- Augmented reality content
- High-definition marketing materials, including packshots and lifestyle images through AWS Thinkbox.
Selllers don't need prior experience with 3D or virtual reality to use the system, according to Hexa. Amazon selling partners can upload their Amazon Standard Identification Number (ASIN) into Hexa’s content management system. Then, the system will automatically convert an image into a 3D model with AR compatibility. Amazon can then animate the images with 360-degree viewing and augmented reality, which renders digital imagery over a physical space.
Hexa’s platform uses AI to create digital twins of physical objects, including consumer goods. Over the last 24 months, Hexa worked alongside the spatial computing team at Amazon Web Services (AWS) and the imaging team at Amazon.com to build the infrastructure that provides 3D assets for the thousands of sellers that work with Amazon.
“Working with Amazon has opened up a whole new distribution channel for our partners,” said Gavin Goodvach, Hexa’s Vice President of Partnerships.
Hexa’s platform is designed to create lifelike renderings that can explored in 3D, or overlaid into photos of the physical world. It allows assets from any category to be created, ranging from furniture to jewelry to apparel.
A Hexa 3D rendering (Courtesy photo)
The result is a system that allows sellers to provide a new level of personalization, said Hexa CEO Yehiel Atias. Consumers will have new opportunity see a product in a space, or what it looks like on their person.
Additionally, merchants can leverage these tools to optimize the entire funnel of a purchase. Advanced imagery allows more people to view and engage with a product during the initial shopping experience. Following the purchase, consumers who have gotten a better look at a product from all angles will be more likely to have confidence that the product matches their needs. In turn, this can reduce return rates.
While Amazon has previously introduced virtual try-on and augmented reality tools , this partnership aims to expand these capabilities beyond the name brands that often have 1P relationships with Amazon. Third-party sellers are an increasingly formidable segment of Amazon’s business, as they account for 60% of sales on the marketplace. Now, these sellers are being equipped with tools that enhance the shopping experience for everyone.
A video displaying the new capabilities is below. Amazon sellers can learn more about the platform here .
Hexa & Amazon - 3D Production Powerhouse www.youtube.com