Retail Channels
14 July 2022
Etsy adds order management, insights with new seller app
The new app is completely replacing its predecessor.
Introducing the Etsy Seller App
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Etsy is rolling out a new app for sellers, as improvements continue in the months following a fee increase for the makers who offer handmade and vintage items through the marketplace.
The new Etsy Seller app is designed to replace the existing Sell on Etsy app, which will be sunsetted at the end of the year.
According to a post from the company, sellers can use the app to do the following:
- Check order statuses and get insights, like whether they have a repeat customer.
- Add photos and listing videos directly from a mobile device.
- Access order details when messaging a buyer and utilize saved replies to respond quickly to common questions.
- Purchase and print shipping labels via the app.
- Manage inventory and access detailed insights about their shop’s performance.
Etsy said it is making the changes based on requests from the seller community, and will continue to do so.
“The new Etsy Seller app’s technology enables us to more quickly roll out updates based on seller feedback, so we’ll continue to add features and iterate as we go,” wrote SVP of Product Kruti Patel Goyal. “We’ve already planned a number of exciting updates in the coming months.”
This is just the latest development in Etsy's seller community this year. In April, Etsy upped its transaction fee for its 5.3 million sellers from 5% to 6.5% – a 30% increase. At the time, the company said the increase came after its marketing spend nearly quadrupled. The company added that it was set to invest in seller features, including safety and IP protection measures, customer support and a Star Seller program that rewards sellers who have exceptional service with badges.
The fee increase was met with some derision that spilled out in public, as 5,000 sellers went on strike in April 2022. An organizer told the Daily Beast that the transaction fee increase was the “final straw” in relations with the platform. At the time, organizers said they were exploring the potential of forming a union.
For its part, Etsy said the fee increase was in part designed to reinvest back into the platform for sellers.
Along with the initial initiatives it announced, Etsy in June rolled out a purchase protection program designed to provide buyers with a full refund for items that didn’t match expectations. This included an investment of at least $25 million per year to cover refunds up to $250 for sellers.
"Easy issue resolution is a critical part of the ecommerce shopping experience, and our new Etsy Purchase Protection program aims to help make shopping on Etsy even more worry free," Etsy COO Raina Moskowitz said when the program was announced. "This program will help buyers feel more confident when they shop from small businesses on Etsy, while we invest directly in our sellers to provide them an important layer of assurance."
The protection program's details came in June, and it launches August 1. The app rollout is now arriving in July. Even as the strike moves into the rearview mirror, there are signs of continued efforts at Etsy's Brooklyn HQ to show that the marketplace is working to improve offerings for sellers.
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Retail Channels
15 May
Birchbox assets sold; Tempur Sealy acquires Mattress Firm for $4B
Dealboard has details on investment and M&A from eBay, Lolë and 8fig.
Photo by Haley Owens on Unsplash
Photo by Flicker user Jeanna, used under a Creative Commons license.
This week, eBay invests in a fashion rental marketplace, Tempur Sealy makes a vertical move with the acquisition of Mattress Firm and the assets of Birchbox are scooped up by a subscription specialist. Plus, there’s new funding for an ecommerce finance platform and sustainable fibers.
Check out the latest deals:
FUNDING
8fig raises $140M Series B for ecommerce finance
8fig, which provides AI-powered CFO technology to ecommerce sellers, raised $140 million in a Series B round.
The financing was led by Koch Disruptive Technologies (KDT), with participation from existing investors Battery Ventures, Localglobe, Hetz Ventures, the Jesselson family, and Silicon Valley Bank, now operating as a division of First Citizens Bank.
In a blog post, 8fig said it will use the funding to invest in small and medium-sized ecommerce businesses, and add new features to its platform. The company’s technology provides funding, as well as financial tools for supply chain management, financial planning and logistics.
“The global macroeconomic challenges we are experiencing make it difficult for ecommerce business owners to access the resources they need to succeed,” said Yaron Shapira, CEO of 8fig, in a statement. “8fig is providing these online sellers with the financial support and tools necessary to thrive in any economic climate.”
To date, 8fig has provided ecommerce sellers with over $500 million, and increased annual revenue in 2022 by 800%.
eBay invests in dress sharing platform
Australia-based dress sharing platform The Volte closed a Series A financing round led by eBay Ventures, the VC arm of ecommerce marketplace eBay. The round closed at approximately $4 million AUD, according to the companies.
The Volte offers a designer fashion marketplace that allows users to rent items from their own wardrobes. It now has 70,000 dresses listed, and 300,000 monthly active users. Through an integration introduced last year, The Volte offers users a way to instantly list newly-purchased items for rental. In turn, designers can earn royalties when their items are rented.
Alongside the investment, eBay is entering a commercial partnership with The Volte that will make the items available through the marketplace.
Werewool raises $3.7M
Werewool, a brand that makes sustainable performance fibers, raised $3.7 million in seed funding.
The round was led by Material Impact and Sofinnova Partners.
The company will use the funding to develop its first product, which are protein fibers that can be spun into yarns.
Taking aim at microplastic pollution in the textile industry, Werewool is setting out to create fibers that can replace the need for petroleum-based raw materials, synthetic dyes and toxic finishing processes. The technology is co-patented between the Fashion Institute of Technology and Columbia University.
Werewool will also be expanding manufacturing capabilities, and growing the team.
M&A
Birchbox assets acquired by Retention Brands
The assets of beauty subscription service Birchbox were sold by FemTec Health, Inc. to Retention Brands.
Birchbox was acquired by FemTec Health in 2021 for about $45 million. At the time, FemTec signaled that it wanted to shift the business toward personalized health and wellness.
But earlier this year, FemTec said it engaged a consulting firm as it sought to sell “some of its non-core and underperforming assets.” Retention Brands, which acquires and invests in ecommerce businesses including subscription services, emerged as the winner of an open bidding process for the Birchbox assets.
This came after the Birchbox website was disabled, and customers complained of unfilled orders, Retail Dive reported in March.
Remaining assets of FemTec Health were acquired by Awesome Health. These include Mira AI, Liquid Grids, Nutrimedy, Awesome Woman and AvaScience-FMTC GmbH.
Tempur Sealy acquires Mattress Firm
Bedding brand Tempur Sealy acquired mattress retailer Mattress Firm for $4 billion, the companies announced.
The vertical deal will give Tempur Sealy a network that now includes 3,000 retail stores, 30 ecommerce platforms, about 70 manufacturing facilities and four R&D facilities. Mattress Firm has 2,300 brick-and-mortar locations, as well as 6,200 retail sales associates.
Along with growing customer touchpoints, the deal will also expand Tempur Sealy’s U.S. omnichannel strategy, and bring more efficiency to both the customer purchase journey and supply chain.
The acquisition comes at a time when direct-to-consumer mattress brands such as Purple and Casper are making moves to expand in brick-and-mortar retail, both through wholesale and owned stores. Meanwhile, the home market is seeing more competition from specialty ecommerce marketplaces such as Wayfair, and category growth from mass retailers like Walmart, Target and Costco.
“Consistent with our M&A strategy, this acquisition will make Tempur Sealy more competitive by bringing us closer to consumers and facilitating continued innovation,” said Tempur Sealy CEO Scott Thompson, in a statement.
Lolë acquires womenswear brand
Apparel brand Lolë acquired époque évolution, a female-founded womenswear brand specializing in everyday essentials.
With the deal, époque évolution will join the Lolë family of products, which also includes athleisure, activewear and outerwear. The brands share a commitment to sustainability, as well as creating chic-yet-versatile designs.
Going forward, époque évolution products will be available at Lolë retail locations. The brands have plans to expand across North America and Europe through ecommerce and boutique retailers.
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