Retail Channels
27 February 2023
Dick's acquires Moosejaw from Walmart, Amazon leads funding
Dealboard has funding + M&A news from Soylent, MikMak and IPSY.
Dealboard has funding + M&A news from Soylent, MikMak and IPSY.
Welcome to Dealboard. In this weekly feature, The Current is providing a look at the mergers, acquisitions and venture capital deals making waves in ecommerce, CPG and retail.
This week, Amazon leads funding for a fresh food ecommerce company, Walmart sells an outdoor retailer to Dick’s, and Soylent has a new parent.
Check out the latest deals:
Spreetail, an ecommerce logistics and channel management firm, raised $208 million in new funding.
The round was supported by McCarthy Capital, as well as internal management and other investors.
Spreetail operates seven fulfillment centers, and serves over 500 brands. In September, it acquired Buy Box Experts, a performance marketing agency with a specialty in Amazon.
Spreetail said it repositioned for a pullback in ecommerce growth.
“Many brands, aggregators, and agencies are heavily leveraged moving into 2023,” said Spreetail Global CEO Brett Thome, in a statement. “We have read the writing on the wall around post-pandemic shifts in consumer behavior combined with inflationary concerns and have repositioned Spreetail to increase our investment into our brand partnerships, our technology and our organization this year.”
FreshToHome CEO Shan Kadavil. (Courtesy photo)
FreshToHome, an online consumer brand for preservative and antibiotic-residue-free fish and meat, raised $104 million in a Series D round.
Amazon Smbhav Venture Fund, a fund dedicated to funding startups in India, led the round. Participants included Iron Pillar, Investcorp, Investment Corporation of Dubai, Ascent Capital, E20 Investment Ltd, Mount Judi Ventures and Dallah Albaraka.
Launched in 2016, FreshToHome operates in more than 160 cities in India, as well as the UAE. The company has allowed more than 4,000 fishers and farmers to auction their produce through its online platform.
Kiwibot, a company that makes food delivery robots, secured $10 million in financing through a partnership with Kineo Finance.
Launched in 2017, Kiwibot provides last-mile delivery from restaurants on 27 college campuses and in 41 cities globally.
The funding will assist the company with manufacturing and scaling, as it seeks to grow its robotic fleet.
Tracksuit, a New Zealand-based startup that provides technology offering brand insights, raised $5 million, according to TechCrunch.
The round was led by Blackbird, and also included participation from Shasta Ventures, Icehouse Ventures, Ascential and brand consultant Mark Ritson.
The company is aiming to provide more affordable and accessible market research through surveys, and offers information from customers as well as recommendations for positioning. Clients include Made by Nacho, Charity: Water and Athletic Brewing Company.
Ecommerce-focused outdoor retailer Moosejaw will be acquired by Dick’s Sporting Goods from Walmart.
Walmart acquired 30-year-old Moosejaw in 2017. For Dick’s, it’s a move to expand share in the outdoor market, where it has a specialty retailer called Public Lands that competes with the likes of REI.
Along with the ecommerce platform, Moosejaw operates brick-and-mortar locations in several states.
Starco Brands is set to acquire Soylent, the maker of a line of plant-based shakes, powders and bars that provide complete nutrition.
Soylent initially became popular among gamers and technologists looking for a convenient way to fill up on nutrients. It has since expanded a mass market presence into Walmart, Target, Publix and more.
Going forward, the company will operate under its existing name, and continue to be led by Soylent CEO Demir Vangelov.
Terms were not disclosed.
MikMak, an ecommerce acceleration software company, is set to acquire Swaven, an ecommerce analytics and enablement company serving EMEA, APAC and LATAM.
MikMak’s software is designed to provide product discovery and checkout for brands working across multiple channels.
The acquisition will advance MikMak’s software, and provide increased global reach. Combined, the companies will serve a gross merchandise value of $2.4 trillion.
Terms were not disclosed.
Running apparel brand Janji and womens athletic apparel brand Oiselle are set to merge in a deal facilitated by Digsbury Ventures.
The merger brings together two mission driven brands. Boston-based Janji has a mission to expand access to safe drinking water, while Oiselle is committed to supporting women runners.
With the deal, the brands will continue to operate as separate entities, while continuing to build community from a large existing base of runners.
Oiselle founder Sally Bergesen will move to an advisory role, while Atsuko Tamura will lead the brand as president. Janji cofounders Mike Burnstein and Dave Spandorfer will continue in their roles leading that brand. Matt McCalpin will serve as managing director across both brands.
Terms were not disclosed.
Beauty subscription brands IPSY and BoxyCharm are merging operations.
The companies previously operated as separate entities, but shared a parent. Now, they will consolidate under the IPSY umbrella. Following the pandemic, the brands reduced subscription boxes from six to three following the pandemic.
Now, IPSY will have four boxes, which are delivered with beauty products each month. These include sample sizes, full size, celeb-curated and clean beauty.
Terms were not disclosed.
Campbell Soup Company CEO Mark Clouse offered thoughts on messaging amid inflationary shifts in consumer behavior.
After months of elevated inflation and interest rate hikes that have the potential to cool demand, consumers are showing more signs of shifting behavior.
It’s showing up in retail sales data, but there’s also evidence in the observations of the brands responsible for grocery store staples.
The latest example came this week from Campbell Soup Company. CEO Mark Clouse told analysts that the consumer continues to be “resilient” despite continued price increases on food, but found that “consumers are beginning to feel that pressure” as time goes on.
This shows up in the categories they are buying. Overall, Clouse said Campbell sees a shift toward shelf-stable items, and away from more expensive prepared foods.
There is also change in when they make purchases. People are buying more at the beginning of the month. That’s because they are stretching paychecks as long as possible.
These shifts change how the company is communicating with consumers.
Clouse said the changes in behavior are an opportunity to “focus on value within our messaging without necessarily having to chase pricing all the way down.”
“No question that it's important that we protect affordability and that we make that relevant in the categories that we're in," Clouse said. "But I also think there's a lot of ways to frame value in different ways, right?”
A meal cooked with condensed soup may be cheaper than picking up a frozen item or ordering out. Consumers just need a reminder. Even within Campbell’s own portfolio, the company can elevate brands that have more value now, even if they may not always get the limelight.
The open question is whether the shift in behavior will begin to show up in the results of the companies that have raised prices. Campbell’s overall net sales grew 5% for the quarter ended April 30, while gross profit margins held steady around 30%. But the category-level results were more uneven. U.S. soup sales declined 11%, though the company said that was owed to comparisons with the quarter when supply chains reopened a year ago and expressed confidence that the category is seeing a longer-term resurgence as more people cook at home following the pandemic. Snacks, which includes Goldfish and Pepperidge Farm, were up 12% And while net sales increased overall, the amount of products people are buying is declining. Volumes were down 7%.
These are trends happening across the grocery store. Campbell is continuing to compete. It is leading with iconic brands, and a host of different ways to consume them. It is following that up with innovation that makes the products stand out. Then, it is driving home messaging that shows consumers how to fit the products into their lives, and even their tightening spending plans.
Campbell Soup is more than 150 years old, and has seen plenty of difficult economic environments. It is also a different business today, and will continue to evolve. At the end of the day, continued execution is what’s required.
“If it's good food, people are going to buy it, especially if it's a great value,” Clouse said.