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Vegan brands offer an enticing alternative

Plant-based startups are creating meaty investment opportunities, writes PrivCo's The Daily Stack.

two people standing next to breakfast foods and a jug of milk

The cofounders of Perfect Day. (Image via Perfect Day)

This article originally appeared in The Daily Stack, a daily private market insights newsletter by PrivCo, a private company intelligence platform.

When I think vegan, I think Moby.

The man has been a public vegan since 1987 and continues to advocate for this environmental and ethical solution to a world devoted to animal consumption. When recently asked why he has been investing heavily in dairy and meat alternatives, he replied that nutritionally, rice and beans were the perfect food. Still, the key to turning meat-lovers into plant-based believers is providing meat-like options.

The foodtech industry seems to agree. Whether it's driven by a founder's principles of reducing greenhouse gas emissions caused by the meat industry (generating 60% of all food industry emissions) or a corporation eyeing green after BeyondMeat's 2019 IPO, we're looking at the latest in alternatives to animal products.

  • Berkeley's Perfect Day uses a milk alternative whey protein to recreate dairy creations like cream cheese and ice cream. I just sent my Cal alum & biochemistry whiz niece the company's website and its many job postings.
  • Impossible Foods is another California native company planting vegan seeds in the public's mind with its juicy plant-based "meats." The company has reached a $7BN valuation with its late 2021 Round H.
  • For the lobster roll fanatics with crustacean compassion, there's Goodcatch. The seafood alternative was PETA's 2021 company of the year.
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