The Current, delivered daily.
Trending in Brand News
For 12 days, the delivery marketplace is curating offers from Dick's, Lush and PetSmart.
The Turkey 5 may be in the rearview, but the holiday season of savings remains in full swing through Dec. 25.
The latest sign comes from DoorDash. On Thursday, the on-demand delivery service is launching its first-ever Holiday Hub to pool deals from a number of retailers within its marketplace.
The Holiday Hub is kicking off with a 12-day event called Deck the Doorstep. From Dec. 1-12, DoorDash will feature more than 60,000 offers on gift items, decor, food and beverage and other festive accouterments.
The Hub is making these deals available from retailers for which it already offers same-day delivery service, such as Bed Bath & Beyond, DICK’S Sporting Goods and PetSmart. It’s an example of how marketplaces can curate not only products and delivery services, but also savings.
Here’s the full list of deals:
- Big Lots: 50% off orders (max $40 off)
- buybuyBABY: 50% off (max $40)
- Bed Bath & Beyond: 50% off (max $40 off)
- DICK’S Sporting Goods: 50% off orders (max $40 off)
- Flowers: 50% off orders (max $40 off)
- Harmon: 50% off (max $40)
- LUSH: 50% off your order (max $40 off)
- PetSmart: 50% off (max $40 off)
As an added incentive for consumers to shop the deals, the app will also reward five people who make a purchase through the Hub with a $1,000 DoorDash credit, and 1,000 winners will get $100 in DoorDash promo codes.
DoorDash is also offering its own membership as a gift. Through Dec. 16, its subscription program, called DashPass, is available at a discounted rate of $59 (compared with $96 originally). In a holiday season focused on value, it is making a move to promote savings that last all year.
The Holiday Hub is one example of the additional promotional power DoorDash can bring to bear as a result of its move to expand beyond meal delivery in recent years. The company recently reported that its grocery and conveneince business grew 80% in the fourth quarter. It also added non-food items such as beauty products and office supplies through parternships with retailers. It just expanded a partnership with Dick's to span 250,000 items this fall.
With the added assortment, it is in turn growing retail media capabilities for brands seeking to promote their products. The ability to aggregate savings across retailers only figures to help the flywheel that is taking shape turn faster.