Shopper Experience

Pinterest is growing AR shopping tools

App screenshots of furninture

See how the chair fits right in Pinterest.

(Photo courtesy of Pinterest)

Envisioning the furniture before the house is sold? Pinterest wants to make it happen.

Home decor is the number one category for the company, and now it is allowing users to measure chairs and couches inside its app. Then, it offers a link directly to retailers to complete the purchase.

It's an expansion of AR Try On features that were rolled out last year.

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Meta rolls out AI advances for advertising, including Advantage+

A new AI Sandbox is the testing ground for generative features that could be soon rolling out to Facebook and Instagram ads.

a black square with a blue logo on it
Photo by Dima Solomin on Unsplash

Meta is bringing advancements in AI to its advertising tools, as the Facebook and Instagram owner seeks to improve performances for brands.

With AI advancing rapidly, the company is seeking to harness generative capabilities for social media advertising that has been an engine of ecommerce over the last decade.

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