Shopper Experience

Pinterest is growing AR shopping tools

App screenshots of furninture

See how the chair fits right in Pinterest.

(Photo courtesy of Pinterest)

Envisioning the furniture before the house is sold? Pinterest wants to make it happen.

Home decor is the number one category for the company, and now it is allowing users to measure chairs and couches inside its app. Then, it offers a link directly to retailers to complete the purchase.

It's an expansion of AR Try On features that were rolled out last year.

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ChatGPT for ecommerce: 3 rules of engagement

Constructor's Eli Finkelshteyn shares principles for responsible use of generative AI, and an experiment.

2 people looking at boots online

This is an article about how to approach the use of ChatGPT for improved ecommerce experiences without breaking shopper trust in the process. You probably aren’t expecting Jurassic Park references, but I’m going to make one anyway.

There’s a line of foreshadowing early on where Jeff Goldblum’s character speaks about the complexities and ethics involved in cloning dinosaurs. He says something to the effect of, “Everyone got so excited that they could that they never even stopped to consider if they should.”

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