Shopper Experience

Pinterest is growing AR shopping tools

App screenshots of furninture

See how the chair fits right in Pinterest.

(Photo courtesy of Pinterest)

Envisioning the furniture before the house is sold? Pinterest wants to make it happen.

Home decor is the number one category for the company, and now it is allowing users to measure chairs and couches inside its app. Then, it offers a link directly to retailers to complete the purchase.

It's an expansion of AR Try On features that were rolled out last year.

Want to know how to spend your next $1?
Learn More

Trending in Shopper Experience

Don’t waste another dime on bloated channel reporting and vanity metrics.
Unlock Incremental Growth

New CMOs at Ulta Beauty and Away; Danone names deputies

On the Move has hiring updates from Pinterest, Walmart, BigCommerce, Purple and more.

​Michelle Crossan-Matos

Michelle Crossan-Matos is CMO of Ulta Beauty. (Courtesy photo)

This week, the founders of KIND Snacks are launching a platform to build a new generation of businesses, there will be new CEOs at Michael Kors and Dollar Tree and there are new CMOs at Away and Ulta Beauty. Plus, check out new appointments to roles in owned retail, DTC marketing and Walmart technical fellow.

Keep reading... Show less

Latest from Shopper Experience