Brand News

5 digitally native beverages for a hangover-free summer

The Daily Stack has the rundown on non-alcoholic refreshment options attracting venture dollars.

drinks of pastel colors lined up

Cold, alcohol-free refreshment. (Photo via The Daily Stack)

This article originally appeared in The Daily Stack, a daily private market insights newsletter by PrivCo, a private company intelligence platform.

Summertime always sends my YouTube and Hulu ads into a booze-fueled dreamscape, with scenes of beautiful people enjoying craft cocktails, carb-free beers, and tequila that gives you rhythm. My summer plans involve a lot of pregnant friends and “California sober” folks, who love a cool icy beverage, sans the alcohol. Today we’re highlighting the top companies in booze-free libations.

Athletic Brewing makes NA (ie, non-alcoholic) beers for beer lovers. Think canned delights of tropical flavors over hoppy notes, giving you something to slip into a koozie that isn’t boring old seltzer (but they have those too). The Stratford, CT B Corp has been on a tear, raising a $50M Series C round last year.

Poppi brings probiotics to the party with fresh juice and prebiotic apple cider vinegar beverages. Run by a husband and wife team that started in a Dallas farmers market, the company now ships through Amazon.

Liquid Death brings new meaning to “pick your poison.” It’s just water in a tall, Modelo-looking can. Check out the company's marketing site for clues as to how it reached a $525M valuation. It pays to play.

Cann is for California sober folks. Backed by the all-things-alternative ambassador, Gwenyth Paltrow (check out Goop), this company urges us to “give up the booze, not the buzz.” The Santa Monica-based company reached a $100MM valuation in February with the help of some A-List angels.

Ritual Zero Proof provides the 0% alcohol alternatives to your classic margarita. The company offers tequila, rum, whiskey, and gin alternatives for the die-hard mocktail crowd.

Subscribe to The Current Newsletter

Trending in Brand News


'There's a lot of ways to frame value'

Campbell Soup Company CEO Mark Clouse offered thoughts on messaging amid inflationary shifts in consumer behavior.

campbell soup cans on the shelf
Photo by Kelly Common on Unsplash

After months of elevated inflation and interest rate hikes that have the potential to cool demand, consumers are showing more signs of shifting behavior.

It’s showing up in retail sales data, but there’s also evidence in the observations of the brands responsible for grocery store staples.

Keep reading...Show less

Latest from Brand News