Brand News

5 digitally native beverages for a hangover-free summer

The Daily Stack has the rundown on non-alcoholic refreshment options attracting venture dollars.

drinks of pastel colors lined up

Cold, alcohol-free refreshment. (Photo via The Daily Stack)

This article originally appeared in The Daily Stack, a daily private market insights newsletter by PrivCo, a private company intelligence platform.

Summertime always sends my YouTube and Hulu ads into a booze-fueled dreamscape, with scenes of beautiful people enjoying craft cocktails, carb-free beers, and tequila that gives you rhythm. My summer plans involve a lot of pregnant friends and “California sober” folks, who love a cool icy beverage, sans the alcohol. Today we’re highlighting the top companies in booze-free libations.

Athletic Brewing makes NA (ie, non-alcoholic) beers for beer lovers. Think canned delights of tropical flavors over hoppy notes, giving you something to slip into a koozie that isn’t boring old seltzer (but they have those too). The Stratford, CT B Corp has been on a tear, raising a $50M Series C round last year.

Poppi brings probiotics to the party with fresh juice and prebiotic apple cider vinegar beverages. Run by a husband and wife team that started in a Dallas farmers market, the company now ships through Amazon.

Liquid Death brings new meaning to “pick your poison.” It’s just water in a tall, Modelo-looking can. Check out the company's marketing site for clues as to how it reached a $525M valuation. It pays to play.

Cann is for California sober folks. Backed by the all-things-alternative ambassador, Gwenyth Paltrow (check out Goop), this company urges us to “give up the booze, not the buzz.” The Santa Monica-based company reached a $100MM valuation in February with the help of some A-List angels.

Ritual Zero Proof provides the 0% alcohol alternatives to your classic margarita. The company offers tequila, rum, whiskey, and gin alternatives for the die-hard mocktail crowd.

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