This content is sponsored by Coca-Cola company.
Modi dicta facilis aut perferendis dolor. Rerum qui voluptas. Dicta explicabo sit odit earum omnis et quibusdam. Dignissimos aliquam eveniet non laudantium repellat. Nam nisi qui tenetur et porro et quibusdam est.
Aut eos blanditiis sed consectetur dolor laudantium itaque incidunt facere. Voluptate officia vel non quibusdam et commodi. Incidunt dolorum modi enim ab quibusdam.
Modi dicta facilis aut perferendis dolor. Rerum qui voluptas. Dicta explicabo sit odit earum omnis et quibusdam. Dignissimos aliquam eveniet non laudantium repellat. Nam nisi qui tenetur et porro et quibusdam est.
Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia curae; Fusce eu mi ut nisl tempus efficitur in ut augue. Sed in eros fringilla, tincidunt libero ac, fermentum ipsum. Duis sapien lectus, vehicula placerat risus a, molestie convallis nibh. Mauris quis ligula convallis est pharetra facilisis ut mollis dolor. Ut tincidunt lorem ut sodales eleifend. Vivamus ac elit sodales, rutrum ipsum maximus, faucibus lectus. Aenean dictum cursus leo a hendrerit. Curabitur luctus metus porttitor malesuada tempor. Cras tortor odio, fermentum ut facilisis ac, commodo eu leo. Praesent id lectus sed elit aliquet condimentum. Aenean viverra, nisi sed vulputate fermentum, ligula felis varius arcu, elementum porttitor quam massa sit amet augue. Sed congue ullamcorper ligula nec porta. Sed sed lacus condimentum, convallis ante nec, convallis lacus. Donec a erat a ante eleifend consectetur. Morbi ut diam quis ante varius hendrerit id ac turpis.
Loyola University Maryland’s Wendy Bolger and University of Baltimore’s Henry Mortimer Courtesy photo by Larry Canner Photography
Loyola University Maryland’s Wendy Bolger and University of Baltimore’s Henry Mortimer Courtesy photo by Larry Canner Photography
Quisque in nibh a leo rhoncus imperdiet. Morbi ut sem sit amet augue dictum dapibus. Donec rhoncus neque non magna tempor, a mattis tortor ornare. Aliquam erat volutpat. Nulla accumsan gravida dui at tempus. Sed quis porttitor tortor. Integer sed augue a massa cursus dictum. Maecenas ut velit quis augue iaculis fermentum ac non quam. Vivamus posuere, quam sed faucibus fringilla, elit odio posuere elit, ut cursus erat ipsum in turpis.
Vitae elit at quam molestie fringilla et in quam. Mauris hendrerit pharetra erat nec dapibus. In commodo nisl sed eros sagittis, sit amet tempus dui malesuada. Maecenas lobortis congue lacus. Nulla facilisi. Nam eu arcu at augue tincidunt lobortis. Duis blandit vel massa eget sagittis. Maecenas ultricies imperdiet facilisis. Integer fermentum pulvinar odio vel iaculis. Integer ut orci nec urna aliquet aliquam non ac tellus. Integer gravida turpis quam, eu luctus turpis molestie id. Suspendisse rutrum euismod convallis. Suspendisse vestibulum ante vel sapien gravida, eget posuere elit placerat. In at rutrum nunc. In hac habitasse platea dictumst.
A 3D rendering of a toaster from Hexa and Amazon. (Courtesy photo)
Selllers don't need prior experience with 3D or virtual reality to use the system, according to Hexa. Amazon selling partners can upload their Amazon Standard Identification Number (ASIN) into Hexa’s content management system. Then, the system will automatically convert an image into a 3D model with AR compatibility. Amazon can then animate the images with 360-degree viewing and augmented reality, which renders digital imagery over a physical space.
Hexa’s platform uses AI to create digital twins of physical objects, including consumer goods. Over the last 24 months, Hexa worked alongside the spatial computing team at Amazon Web Services (AWS) and the imaging team at Amazon.com to build the infrastructure that provides 3D assets for the thousands of sellers that work with Amazon.
“Working with Amazon has opened up a whole new distribution channel for our partners,” said Gavin Goodvach, Hexa’s Vice President of Partnerships.
Hexa’s platform is designed to create lifelike renderings that can explored in 3D, or overlaid into photos of the physical world. It allows assets from any category to be created, ranging from furniture to jewelry to apparel.
A Hexa 3D rendering (Courtesy photo)
The result is a system that allows sellers to provide a new level of personalization, said Hexa CEO Yehiel Atias. Consumers will have new opportunity see a product in a space, or what it looks like on their person.
Additionally, merchants can leverage these tools to optimize the entire funnel of a purchase. Advanced imagery allows more people to view and engage with a product during the initial shopping experience. Following the purchase, consumers who have gotten a better look at a product from all angles will be more likely to have confidence that the product matches their needs. In turn, this can reduce return rates.
While Amazon has previously introduced virtual try-on and augmented reality tools, this partnership aims to expand these capabilities beyond the name brands that often have 1P relationships with Amazon. Third-party sellers are an increasingly formidable segment of Amazon’s business, as they account for 60% of sales on the marketplace. Now, these sellers are being equipped with tools that enhance the shopping experience for everyone.
A video displaying the new capabilities is below. Amazon sellers can learn more about the platform here.
Hexa & Amazon - 3D Production Powerhousewww.youtube.com
