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Walmart is building a metaverse presence with 2 new Roblox worlds

The retailer is launching a host of virtual experiences as the gaming platform is preparing to introduce more ads and commerce.

walmart land ferris wheel and blimp

Walmart Land is coming to Roblox. (Courtesy photo)

Walmart is turning physical aisles into virtual isles.

The retailer announced on Monday that it will launch two new experiences in Roblox, the gaming platform that draws 52 million daily users by offering a mix of building and playing.

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