Brand News
29 June 2022
Mark Cuban gives medicine the direct-to-consumer treatment
The Daily Stack digs into Cuban's Cost Plus Drug Company.

Mark Cuban goes DTC. (Courtesy photo)
The Daily Stack digs into Cuban's Cost Plus Drug Company.
Mark Cuban goes DTC. (Courtesy photo)
This article originally appeared in The Daily Stack, a daily private market insights newsletter by PrivCo, a private company intelligence platform.
Full disclosure: I am a longtime fangirl of Mark Cuban. As an avid viewer of Shark Tank, I am always struck by how he is tough but fair, an occasionally warm-hearted business person. He’s a lovable brother, with smart older brother vibes.
Taking notes on what other billionaire business leaders do for passion projects, one would think the best thing to do with all that wealth is to plot for space domination (Musk, Bezos, Branson), build a better alternate reality (Zuckerberg), or achieve immortality (Thiel). But Cuban isn’t like other billionaires.
Mark Cuban’s Cost Plus Drug Company is out to make prescription medications more affordable. The company does so by cutting out the middleman and delivering lifesaving generic pharmaceuticals to patients via a straightforward ecommerce platform.
Hello? Why has no one started this company before? Direct-to-consumer has proven useful for offering customers lower prices for years. Warby Parker, Italic, and Everlane come immediately to mind. But prescription drugs? That’s an industry “ripe for disruption.” GoodRX, Capsule, and Honeybee Health are several of the available options already on the market, but Cuban’s offering is poised to manufacture, distribute, and negotiate with all the pizzazz that made Mark Cuban a billionaire.
In this case, it wasn’t Mark Cuban who came up with the idea, but Dr. Alex Oshmyansky, who founded the company in 2018 as Osh Affordable Pharmaceuticals. Cuban came on as a backer, and the rest is history. A recently published study found that Medicare could have saved nearly $4BN in 2020 if it purchased drugs from Cuban’s pharmacy. The policy still lags in order to make that savings a reality, but with drug savings of over $2,400 for cancer medications, this idea is a win for consumers.
Is Mark Cuban virtuous? Maybe, but he’s also out to gain. Can he do it with Cost Plus? Stay tuned.
On the Move has leadership and promotion news from Pacsun, Calvin Klein and CVS Health.
This week, one of the world’s largest consumer goods companies hires a new CEO, while a luxury ecommerce platform taps a successor to its founder. Plus, we’ve got news on top leadership hires and promotions at Pacsun, West Elm and Calvin Klein Americas.
Hein Schumacher. (Courtesy photo)
Hein Schumacher will be the next CEO of Unilever, effective July 1. Schumacher comes to the maker of Dove, Hellmann’s and Ben & Jerry’s from Royal FrieslandCampina, where he is credited with leading turnaround efforts at the $11 billion business.
Succeeding the retiring Alan Jope, Schumacher will assume the top job at Unilever as it appears to be on the precipice of change following the appointment of activist investor Nelson Peltz to the board in May.
“The Board looks forward to Hein realising the full potential of Unilever as a winning business which delivers long-term growth and value for all its stakeholders,” said Unilever Chairman Nils Andersen, in a statement.
Brie Olson. (Courtesy photo)
Brie Olson was promoted to co-CEO of Pacsun from the role of president. Olson will serve alongside co-CEO Mike Relich. With the move, Alfred Chang will transition to the CEO role at clothing brand Fear of God, which is a Pacsun brand partner. As president, Olson oversaw Pacsun’s AI and metaverse initiative, led a variety of brand partnerships and introduced a gender neutral collection.
John E. Koryl is joining The RealReal as CEO. Koryl is stepping in to lead the luxury ecommerce platform after founder Julie Wainwright stepped down in June. He comes to the company from the digital arm of Canadian Tire Corporation, and also previously played a key digital transformation leadership role while serving as president of stores and online Neiman Marcus.
Day Korbluth. (Courtesy photo)
Day Kornbluth was named president of West Elm. Kornbluth comes to the Williams Sonoma-owned sustainable home retailer from Ralph Lauren Home, where she served as president. The company credited her track record of growing home furnishing brands with a focus on product and digital innovation. The move follows former West Elm president Alex Bellos' appointment as CEO at Food52 earlier this year.
The travel and accessories retailer Vera Bradley announced a leadership shakeup that resulted in the following:
President Daren Hull, Chief Creative Officer Beatrice Mac Cabe and Chief Revenue Officer Mary Beth Trypus all saw their roles eliminated, and will be leaving the company.
The company will also add the position of SVP of merchandising and design, and is actively conducting a search.
Alison Hiatt joined Vera Bradley as chief marketing officer to oversee digital marketing, customer data and ecommerce. Hiatt brings experience from the food company Salt and Straw.
Pura Vida, which is owned by Vera Bradley, will see co-presidents Griffin Thall and Paul Goodman leave the company. With this, Vera Bradley will acquire a 25% interest in Pura Vida from Thall and Goodman for $10 million, effective January 30.
Vera Bradley said it is making these changes to "drive cost savings, add more focus on marketing and merchandising, and position the Company to deliver steady top- and bottom-line growth."
Percy "Master P" Miller. (Courtesy photo)
Percy “Master P” Miller was appointed chairman of the board at Launch Cart, an ecommerce platform that bills itself as an alternative to Shopify. Alongside a rap career that yielded 90s hits with his label No Limit Records, Miller brings a track record as an entrepreneur in food and entertainment. “With his entrepreneurial spirit and deep understanding of the power of business, our partnership will make it easier for aspiring entrepreneurs to realize their dreams of starting an online business, building a brand, and generating income,” said cofounder Bernt Ullmann.
Donald Kohler. (Courtesy photo)
Donald Kohler was named president of Calvin Klein Americas by parent company PVH Corp. Kohler brings experience from a 15-year career in retail from Burberry, Salvatore Ferragamo and Diesel. The company said his expertise includes direct-to-consumer, third-party driven business models and ecommerce. The new comes on the heels of the appointment of Inditex executive Eva Serrano as global brand president at Calvin Klein.
Robert Norton is joining Skims as chief commercial officer, and will lead international expansion. Norton joins the Kim Kardashian-founded shapewear brand from Moncler, where he served as president of the Americas. Over a two-decade career, he also previously served as CEO of the Americas for Roberto Cavalli and was an executive at Ralph Lauren.
“I have been a fan of Robert’s for several years and believe him to be a rare, creatively minded executive who knows how to build both a brand and a business,” said Jens Grede, cofounder and CEO of Skims, in a statement. “We are excited to have Robert on the team as we continue the evolution of SKIMS into a global retail brand.”
CVS Health announced a pair of appointments: