Operations

Brands find routes to ecommerce growth despite supply chain issues

ShipBob has the data.

aerial photo of pile of enclose trailer

Shipping is in focus like never before.

Photo by CHUTTERSNAP on Unsplash

Order fulfillment and shipping have always been crucial parts of running an ecommerce business, but they've never been more in-focus than over the last two years. During the pandemic, increased demand consumer demand for goods met head-on with supply chain bottlenecks.

To take stock of it all, ShipBob released the State of Ecommerce Fulfillment report. It offers data from across five countries. For instance , it says the global schedule reliability for shipments September 2021 was an all-time low. In that same month, the average cost of shipping a 40-foot-equivalent container rose to an all-time high of $19,000.

It also offers a look at how ecommerce operators adapted their strategies in the fast-changing environment of the last two years. Findings include:

  • More than 70% of brands will add new sales channels in 2022.
  • Despite supply chain setbacks, more than 62% of brands expect their revenue to grow by more than 25% in 2022.
  • In the US, 35% of all ecommerce orders and GMV are in 4 states: California, Texas, New York and Florida.
  • Approximately 56% of brands plan to either ship or fulfill orders from new countries in 2022.
  • 32% of brands will start physically fulfilling orders in new countries in 2022.

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The UPC barcode is going 2D

GS1 US' Carrie Wilkie discusses implications of the shift for storytelling and the supply chain.

sunrise 2027

(Courtesy of GS1 US)

A new dimension is coming to the UPC barcode.

UPCs are a fixture on product packaging, and a key tool in the supply chain. Invented in the 1970s by grocers who wanted a way to track items across multiple retailers, the tags have largely stayed the same since, even as the technology used by retailers and consumers evolved.

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