Ecommerce Events

Traffic and Conversion Summit: September 27-29, 2022

photography of boat in body of water
Photo by Daniel Guerra on Unsplash

What: Mixing virtual and in-person programming, the destination event for marketers features high-profile keynote speakers, networking and more. Choose from eight programming tracks across marketing and digital advertising, ecommerce, content and B2B.

When: Sept. 27-29

Where: San Diego Convention Center, San Diego, and virtual

Register here.

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AI trends propelling small business success

From content to personalization, AI is becoming embedded in ecommerce, writes Wix VP of Online Stores Oren Inditzky.

a laptop computer sitting on top of a wooden table

Artificial Intelligence technologies (AI) are shaping the future of ecommerce. With machine capabilities imitating intelligent human behavior and responding to an environment with little or no human input, these computer programs can automate human tasks. Small businesses are implementing these technologies to help propel their businesses forward. 51% of ecommerce businesses have already implemented automation technologies across sales, marketing, and customer service to ensure a seamless user experience for customers. And it’s working, with 79% of respondents stating that integrating AI into their marketing and sales channels has increased business revenue.

This is just the beginning of AI integration into ecommerce. 80% of retail executives expect their companies to adopt AI-powered intelligent automation by 2027. Additionally, by 2030, AI-powered ecommerce solutions will be a $16.8 billion market. This shows that as more companies continue to shift their focus from offline shopping to digital, they’re going to rely more on AI-powered technologies to help them boost marketing and convert sales to increase their gross payment volume (GPV). This is why the trend for AI to be embedded into ecommerce is only growing, and AI technologies and tools are available for small businesses to implement to drive their businesses forward.

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