Ecommerce Events

GS1 US Innovation Summit: Sept. 29, 2022

GS1 innovation summit

What: Industry leaders discuss strategies to advance circularity in supply chains at this free event. The one-day summit features three panel discussions, a keynote presentation and more. Under the theme of "Scaling Supply Chains for a Sustainable World," topics include:

  • Traceability and transparency
  • Packaging and recycling innovation
  • Reuse, resale, and reverse logistics

When: September 29, 2022

Where: Virtual

Register here by September 28, 2022

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The UPC barcode is going 2D

GS1 US' Carrie Wilkie discusses implications of the shift for storytelling and the supply chain.

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(Courtesy of GS1 US)

A new dimension is coming to the UPC barcode.

UPCs are a fixture on product packaging, and a key tool in the supply chain. Invented in the 1970s by grocers who wanted a way to track items across multiple retailers, the tags have largely stayed the same since, even as the technology used by retailers and consumers evolved.

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