Ecommerce Events

DTCx Retain: Oct. 19-21, 2022

DTCx Retain: Oct. 19-21, 2022

What: More than 250 direct-to-consumer leaders gather in LA for three days of learning from founders, hands-on workshops and giveaways. Keynotes and panel discussions will feature leaders from LOVE Wellness, Gorgias, True Classic Tees, Klaviyo, Liquid Death and more.

When: Oct. 19-21, 2022

Where: Academy LA, Los Angeles, California. Virtual attendance is available.


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3 ways Nike uses consumer insights to design new shoes

Data helps Nike answer, "Who are the consumers we want to serve and what are they looking for?" said CEO John Donahoe.

close-up photography of person wears brown-and-white Nike Air Max
Nike Air Max. (Photo by Lefteris kallergis on Unsplash)

Nike posted strong results in digital sales in its most recent quarter, as the apparel and footwear brand recorded 24% growth across apps and mobile.

At Nike, digital is a key part of the direct-to-consumer strategy that has become a priority for the brand in recent years as it exited or scaled back several important longtime wholesale partners.

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