What's next in retail media? [INFOGRAPHIC]

Combining marketplaces and first-party data, retail media is one of the fastest growing areas of brand marketing.

Retail media provides a powerful pathway to reach consumers, right in the space where they are shopping. To find success, brands must be ready to navigate continuous change. Incremental and The Current partnered to offer a look at what's next.

Download the infographic for the latest data on market size, challenges and innovation opportunities in retail media.