Walmart unveils Sam Walton hologram

Walmart has unveiled a holographic recreation of Sam Walton in preparation of its permanent exhibit at the Walmart Museum, according to a press release.

The hologram debuted at the Southeastern Museums Conference in Bentonville, Arkansas. Resulting from a collaboration between the Walmart Heritage Group, StoryFile (SaaS firm and creator of Conversa) and Proto (a hologram communication firm), the hologram was displayed on a Proto Epic holoportation display device, and the AI features from StoryFile allow it to engage visitors in conversation.

"Partnering with StoryFile on creating the Sam Walton hologram has brought a new dimension to the Walmart Museum's array of exhibits," Alan Dranow, senior director at Walmart Heritage Group, said in the release. "It speaks directly to how we think about our company: people-led and tech-empowered. Conversational video is a cutting-edge technology that enables visitors to the Walmart Museum to get a feeling of what it would be like to ask Sam Walton 'directly' questions about Walmart's heritage. It's educational, inspirational and very engaging."

Provided by StoryFrame.