Shelly Cohen

Shelly Cohen is the Head of Business Development at Wix.com Ecommerce. She is a member of Wix’s ecommerce management team. Shelly is responsible for Wix's ecommerce strategy, partnerships, and initiating product innovation. She brings substantial experience in website builders, eCommerce, payments, sales channels, shipping, B2C, B2B, and more. Prior to Wix, Shelly led mergers and acquisitions at Nice Systems. She also led an engineering team working closely with select, enterprise customers of Nice, providing software and product development consultancy. Shelly holds a BA in Computer Science from IDC University, and a Business MBA from Tel Aviv University. She's a results-oriented business executive with over 20 years of experience and a successful record in realizing business value.