Economy

Tesla, Ford and GM Raise EV Prices as Costs, Demand Grow | WSJ

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Gift cards can provide lift amid inflation

On average, customers spend $59 more than the value of their gift card, Fiserv found.

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Photo by Adam Winger on Unsplash

In retail, sales are often measured in goods, whether they are purchased for ourselves or someone else. There are plenty of strategies that brands and retailers use to increase those sales, whether it is marketing, loyalty programs or how that item is presented.

In most cases, these are two different parts of the equation for retailers: The product that is bought and the strategies that lead to the purchase.

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