Ocado Retail has launched ‘Beet by Ocado’, offering B2B suppliers market-leading insights to help them drive sales and revenue on Ocado’s platform.
The platform has been built using Tableau, the analytics platform for Salesforce.
Beet will help suppliers by providing the “deepest and broadest” customer shopping insights available in the UK, replacing Crunch, the grocery giant‘s previous insights service.
As a result of the Tableau functionality, suppliers will be able to generate deep insights into Ocado shoppers and the ecommerce market.
The new product allows access to six new modules: Performance, Promotions, Customer Behaviour, Operations, Web Analytics and Zoom by Ocado (Ocado’s rapid delivery service).
Suppliers using Beet will gain access to the same rich data insights as Ocado’s own Buying team.
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Ocado hopes this will help facilitate smoother collaboration between Ocado and its suppliers, implementing insight learnings across promotions and range.
Tableau’s development capabilities means that Beet has only taken six months to build.
Beet Insight further supports suppliers with driving efficiency, growth and exceeding customer expectations when it comes to weekly reporting and strategic investment decisions: on average, Ocado suppliers that have used these insights previously have grown 4% more than their competitors.
Our market-leading customer data has long been the heartbeat of our business, allowing us to react to trends in real time and make impactful, data-driven decisions,” Ocado Retail head of supplier services Jack Johnson said.
“We are delighted to be launching Beet Insight, the first product under our new Beet by Ocado supplier offering, providing our suppliers with access to rich customer insights.
“With Tableau’s best in class visualisation capabilities, together with our market-leading insights, we empower suppliers to quickly identify opportunities to grow their brands and optimise their strategy on Ocado to maximise their commercial performance.”
