Careers
31 January
CEOs hires at Unilever, The RealReal; Master P named chair
On the Move has leadership and promotion news from Pacsun, Calvin Klein and CVS Health.

On the Move has leadership and promotion news from Pacsun, Calvin Klein and CVS Health.
Welcome to On the Move. Every week, The Current is rounding up the comings and goings of leaders at brands and retailers across the ecommerce, retail and CPG landscape.
This week, one of the world’s largest consumer goods companies hires a new CEO, while a luxury ecommerce platform taps a successor to its founder. Plus, we’ve got news on top leadership hires and promotions at Pacsun, West Elm and Calvin Klein Americas.
Hein Schumacher. (Courtesy photo)
Hein Schumacher will be the next CEO of Unilever, effective July 1. Schumacher comes to the maker of Dove, Hellmann’s and Ben & Jerry’s from Royal FrieslandCampina, where he is credited with leading turnaround efforts at the $11 billion business.
Succeeding the retiring Alan Jope, Schumacher will assume the top job at Unilever as it appears to be on the precipice of change following the appointment of activist investor Nelson Peltz to the board in May.
“The Board looks forward to Hein realising the full potential of Unilever as a winning business which delivers long-term growth and value for all its stakeholders,” said Unilever Chairman Nils Andersen, in a statement.
Brie Olson. (Courtesy photo)
Brie Olson was promoted to co-CEO of Pacsun from the role of president. Olson will serve alongside co-CEO Mike Relich. With the move, Alfred Chang will transition to the CEO role at clothing brand Fear of God, which is a Pacsun brand partner. As president, Olson oversaw Pacsun’s AI and metaverse initiative, led a variety of brand partnerships and introduced a gender neutral collection.
John E. Koryl is joiningThe RealReal as CEO. Koryl is stepping in to lead the luxury ecommerce platform after founder Julie Wainwright stepped down in June. He comes to the company from the digital arm of Canadian Tire Corporation, and also previously played a key digital transformation leadership role while serving as president of stores and online Neiman Marcus.
Day Korbluth. (Courtesy photo)
Day Kornbluth was named president of West Elm. Kornbluth comes to the Williams Sonoma-owned sustainable home retailer from Ralph Lauren Home, where she served as president. The company credited her track record of growing home furnishing brands with a focus on product and digital innovation. The move follows former West Elm president Alex Bellos' appointment as CEO at Food52 earlier this year.
The travel and accessories retailer Vera Bradley announced a leadership shakeup that resulted in the following:
President Daren Hull, Chief Creative Officer Beatrice Mac Cabe and Chief Revenue Officer Mary Beth Trypus all saw their roles eliminated, and will be leaving the company.
The company will also add the position of SVP of merchandising and design, and is actively conducting a search.
Alison Hiatt joined Vera Bradley as chief marketing officer to oversee digital marketing, customer data and ecommerce. Hiatt brings experience from the food company Salt and Straw.
Pura Vida, which is owned by Vera Bradley, will see co-presidents Griffin Thall and Paul Goodman leave the company. With this, Vera Bradley will acquire a 25% interest in Pura Vida from Thall and Goodman for $10 million, effective January 30.
Vera Bradley said it is making these changes to "drive cost savings, add more focus on marketing and merchandising, and position the Company to deliver steady top- and bottom-line growth."
Percy "Master P" Miller. (Courtesy photo)
Percy “Master P” Miller was appointed chairman of the board at Launch Cart, an ecommerce platform that bills itself as an alternative to Shopify. Alongside a rap career that yielded 90s hits with his label No Limit Records, Miller brings a track record as an entrepreneur in food and entertainment. “With his entrepreneurial spirit and deep understanding of the power of business, our partnership will make it easier for aspiring entrepreneurs to realize their dreams of starting an online business, building a brand, and generating income,” said cofounder Bernt Ullmann.
Donald Kohler. (Courtesy photo)
Donald Kohler was named president of Calvin Klein Americas by parent company PVH Corp. Kohler brings experience from a 15-year career in retail from Burberry, Salvatore Ferragamo and Diesel. The company said his expertise includes direct-to-consumer, third-party driven business models and ecommerce. The new comes on the heels of the appointment of Inditex executive Eva Serrano as global brand president at Calvin Klein.
Robert Norton is joining Skims as chief commercial officer, and will lead international expansion. Norton joins the Kim Kardashian-founded shapewear brand from Moncler, where he served as president of the Americas. Over a two-decade career, he also previously served as CEO of the Americas for Roberto Cavalli and was an executive at Ralph Lauren.
“I have been a fan of Robert’s for several years and believe him to be a rare, creatively minded executive who knows how to build both a brand and a business,” said Jens Grede, cofounder and CEO of Skims, in a statement. “We are excited to have Robert on the team as we continue the evolution of SKIMS into a global retail brand.”
CVS Health announced a pair of appointments:
The California-based grocer is expanding its retail media partnership with Swiftly.
(Photo courtesy of Swiftly/Save Mart)
Retail media is growing at a breakneck pace and it’s at the top of commerce conversations in 2023. But it’s worth taking a step back to remembering that marketplace-based advertising remains in early stages of development. That means there is room for a variety of retailers to adopt it, and apply a diverse range of approaches to find what success looks like for their particular business.
The latest example comes in the form of news out Tuesday from The Save Mart Companies (TSMC) and Swiftly.
TSMC, a grocer that operates approximately 200 stores under the Save Mart, Lucky and FoodMaxx banners in California and Western Nevada, is launching a retail media network through the retailer’s websites and mobile apps that aims to drive in-store traffic and sales. The new offering expands TSMC’s partnership with Swiftly, a digital customer engagement company that helps brick-and-mortar retailers grow digital relationships with shoppers.
TSMC’s retail media network is taking an approach that is distinct from the advertising offerings of ecommerce platforms such as Amazon, Walmart and Instacart. Rather than search-based advertising in which brands purchase media to improve their ranking in results, TSMC and Swiftly are offering content, coupons and loyalty experiences alongside display advertising and product listings.
One part of the impetus for the focus on in-store shopping comes by way of category imperatives. About 80-90% of grocery transactions still take place in stores, and that’s especially true for regional-level grocers. Additionally, consumers are moving more seamlessly across digital and physical shopping. According to Swiftly data, over 85% of consumers prefer interacting with brands using both channels, so brands will want to show on apps just like they do in the store.
But it’s clear that they’re also thinking about injecting new ideas into the market. Swiftly CTO Sean Turner said the companies believe they can “out-innovate” competitors.
“There is a lot of opportunity to democratize the industry by bringing a lot of the capabilities that the larger players have, and enabling those in the rest of the industry,” said Sean Turner, CTO of Swiftly. “Save Mart is a very forward thinking grocer…and we've partnered together to look to leapfrog what its very formidable competitors are doing in digital.”
Turner offered a few examples of early campaigns being run on TSMC’s sites through the retail medai network:
Chobani has an activation that includes recipes that highlight how yogurt fits into full breakfast meals.
Freebie Friday offers a digital coupon to Save Mart items that offers redemption of a full-sized item available in the store.
Quaker Grits is featuring content on grits for California shoppers who may not be as familiar with a food that’s popular in the South and Midwest. This includes storytelling, pricing and availability.
Foster Farms’ Honey Crunchy Mini Corndogs is featuring a $2-off coupon in the frozen section. When users click into the coupon, they can also see other products available in the store to which the coupon can be applied.
The variety of available media speaks to how shoppers are using digital properties at a grocer such as Save Mart. The company’s websites and mobile apps don’t offer an ecommerce marketplace. Rather, digital is complementary to the in-store shopping experience. So shoppers are interacting with the content in a number of different ways. Rather than pointing to online checkout, everything must orient back to the store.
“They might open up the retailer's weekly ad, they might go to see what coupons are available, they might look at what items are on sale, and we leverage the digital properties to help to tell that story," Turner said. “And that's really where a lot of this brand storytelling can come in. Shoppers are able to leverage some of the great stories, both around savings as well as around new product ideas, to educate shoppers, and offer a better service to shoppers when they come into the store.”
Like most of retail media, part of the advantage lies in targeting capabilities. Advertising through these owned web and app experiences is powered by first-party data. That’s different from the third-party data that for years powered cookies and social media-based advertising. It’s an area where grocers can gain a particular advantage. Their stores are the site of regular purchases, and as a result they have the potential to access lots of data about consumer habits.
“I can't think of a vertical where you've got a richer first party data set, and more choice in terms of just the number of SKUs and brands that you have in your average grocery store, Turner said. “That's ripe for this kind of advancement.”
For regional grocers that have long operated on tight margins, there’s another significant opportunity in retail media: Adding a high-margin digital business that scales quickly. Now, the local supermarket is an internet-based business, too.